$131.3K – $175K/yr
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology. The role you’ll play At Mindbody, product marketing is the heartbeat of how our innovation meets the world. As Product Marketing Lead, you'll translate powerful product capabilities into crisp, compelling stories that resonate with business owners and fuel adoption across the experience economy. From gym owners to enterprise brands, our customers rely on Mindbody to help them run and grow their wellness businesses. Your work will ensure they understand—and love—what we’re building for them. This is a high-impact, high-autonomy role for a storyteller who’s strategic, collaborative, and fluent in both insight and execution. You’ll: Lead go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end Develop engaging, scalable content tailored to business owners and decision-makers Craft and manage customer-facing comms across in-product messaging, emails, release notes, and more Equip Sales and Success teams with assets, training, and narratives that win trust and drive growth Use qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities Analyze data to guide strategy, test hyp