Lifecycle Marketing Specialist in United States

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. The VP, Performance Marketing will build and scale CLEAR’s customer acquisition and retention strategy for our business, owning performance across paid media, search and emerging discovery, web, CRM and lifecycle, and strategic partnerships. As AI reshapes how travelers discover, evaluate, and purchase products, you’ll define the next generation of CLEAR’s performance marketing playbook – reaching travelers long before they arrive at the airport and turning them into long-term Members. What you'll do: Own CLEAR’s performance marketing strategy and investment portfolio across paid media, search, web, CRM and lifecycle, and emerging channels – allocating resources based on incrementality, customer economics, and measurable business impact. Build the next generation of traveler discovery for CLEAR across traditional search, AI assistants, communities, travel media, and emerging platforms; establish how we measure and grow CLEAR’s visibility, consideration, and recommendation as consumer behavior evolves. Own the Member lifecycle from acquisition through renewal and winback, building personalized journeys, offers, and experiences that increase engagement, retention, and adoption of CLEAR’s growing portfolio of travel products and services. Grow CLEAR’s strategic travel partnerships, including credit card, airline, and travel partners, while developing new acquisition opportunities across travel media networks and other first-party ecosystems that reach consumers throughout their journey. Build a rigorous performance and experimentati

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam. At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption. We collaborate closely with Product, Sales, and Marketing teams, creating compelling narratives, influencing product direction based on customer feedback, and driving go-to-market strategies that align with our business goals and customer needs. As a Product Marketing Manager for Payments, you’ll help bring Plaid’s vision for bank payments to life: making us the method of choice for Billers, Fintechs, and Financial Institutions. Our mission is to harness Plaid’s network—spanning coverage, intelligence, and conversion—to deliver seamless, secure, and intelligent payment experiences. This role is central to accelerating adoption, scaling product impact, and redefining how money moves across the financial ecosystem. Responsibilities: Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear comp

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. The Marketing Operations (Ops) Team at Plaid builds the essential foundation that enables the Marketing function to operate efficiently, scale sustainably, and align with the company’s strategic goals. We focus on people, technology and process to drive operational excellence and optimize marketing performance. Our team is focused on creating and executing impactful marketing strategies that resonate with our target audiences, drive sustainable growth through high-quality pipeline generation, and enhance marketing efficiency. By integrating innovative technologies, we strive for seamless workflows and data-driven decision-making. We also continuously strengthen the foundation of a high-performing marketing organization, ensuring that processes and systems are in place to support long-term success. Responsibilities: Campaign Planning and Execution: Manage the end-to-end planning and execution of marketing campaigns, ensuring they are well-resourced, delivered on time, and within budget. Cross-Functional Communication and Coordination: Drive ongoing communication and coordination across teams, ensuring alignment and smooth information exchange throughout the lifecycle of each campaign. Meeting Facilit

Coder is looking for a Senior Product Marketing Manager to help us shape how we sell, position, and communicate the value of Coder to the market. This role will play a crucial part in enabling our sales team with compelling content, sales plays, and messaging that resonates with both technical and non-technical audiences. This is a senior-level role for someone with deep expertise in developer tooling and can translate technical concepts into persuasive, easy-to-understand messaging. You should have an understanding of the software development lifecycle, be familiar with cloud-native development, and have experience working with developer and platform engineering audiences. What you bring Deep technical expertise: You’re more technical than your average product marketer. You understand cloud-native ecosystems, developer workflows, and DevOps principles, and you can confidently communicate with technical and business audiences alike. Strong writing skills: You’re a skilled communicator who can write long-form and short-form content with equal precision. Whether it’s a whitepaper, a sales deck, or a tweet, you know how to deliver impact with the right amount of words. Sales experience & customer interaction: You’ve worked closely with senior sales teams and know how to create compelling narratives that resonate in the field. You’re comfortable interacting with customers, analysts, and prospects, ensuring our messaging meets market needs. Agility & prioritization: You can context-switch, moving between projects while maintaining high-quality execution. You know how to prioritize ruthlessly, balancing deep work with rapid-fire tactical needs. Self-sufficiency & asking for help: You thrive in an autonomous role where we trust you to do the right thing. But you also know when to ask for help if you’re overwhelmed; we value transparency and teamwork. Bias for action: You move quickly and experiment often, pushing forward without getting stuck in analysis paraly

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the role Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts. We are looking for an experienced product marketer to own and evolve the pricing narrative across Stripe's full product portfolio. This is a new role with the opportunity to shape how Stripe talks about pricing to users and sellers alike. You will lead the launch of new pricing constructs, bundles, and packages — own the end-to-end GTM strategy, planning, and growth for these efforts across our product suite. You will also develop value selling playbooks, train and enable our sales teams to effectively communicate and defend Stripe's pricing in competitive deals. In this role, you will partner closely with Growth Product, Sales, Product Pricing, Design, and web teams to drive adoption and revenue across both self-serve and sales-assisted channels. What you’ll do Be a storyteller. You have deep empathy for users and are able to adapt h

About the Team OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time. We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Marketing Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform. About the Role We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time This is a hands-on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs. As the SMB Ads business grows, this role may continue to support acquisition and activation and expand deeper into same-store growth, lifecycle, retention, and repeat spend. In This Role, You Will: Execute growth experiments across acquisition, activation, lifecycle, and early retention. Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value. Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems. Partner with Growth, Product, Engineering, Data Science, and Marketing Operations

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman is entering its next phase of growth, with a marketing organization that spans developer audiences, product-led growth, and enterprise go-to-market motions. To support this scale, we are building a modern marketing infrastructure that combines: world-class marketing operations a scalable martech ecosystem lifecycle automation and customer data infrastructure high-impact creative production The Head of Marketing Operations & Production will lead the team responsible for powering this system, and reports directly to the Head of GTM Operations. This role will partner closely with Marketing leadership, Sales and Customer Success Operations, GTM Systems, and Postman’s GTM Strategy and Business Intelligence teams to ensure marketing programs translate into measurable revenue impact. What You’ll Do Marketing Technology & Infrastructure Define and own Postman’s marketing technology ecosystem . You will: Develop and implement the roadmap for Postman’s martech stack, including automation platforms, enrichment tools, campaign systems, and lifecycle infrastructure Ensure reliable and scalable integration between

About the Team DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. The Marketing Technology team is responsible for delivering best-in-class tools, data, and processes so teams at DoorDash can effectively acquire new customers, drive retention, and grow new business lines across all our audiences. Our mission is to enable teams to deliver personalized, engaging, and relevant content across all our owned and paid channels. We partner closely with Product, Engineering, Data Science, and Analytics teams to translate Marketing’s technology needs into measurable business outcomes for our Growth and Performance Marketing teams. About the Role We're looking for a Senior Associate, AI Solutions Architect to help build and scale AI-powered tools across DoorDash's Marketing teams. You'll work alongside our existing Marketing Technology AI Solutions Architects to identify opportunities where AI can solve real marketing problems, then build, test, and iterate on the solutions that make it happen. This role is grounded in hands-on building: you'll spend your time prototyping, coding, and shipping tools rather than pitching strategy from the sidelines. This is a great opportunity to grow your technical and strategic skills at the intersection of marketing and AI. You'll get mentorship from a team of builders and exposure to the full lifecycle of AI development from prototype to deployment. This role will report to the Senior Manager, Marketing Technology within the Growth Marketing organization. You're excited about this opportunity because you will… Build and deploy AI-powered tools and automations, such as automated reporting, QA frameworks, and workflow optimizations. Develop MVPs and proof-of-concepts, then iterate based on user feedback within a defined w

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. THE ROLE We're looking for a Marketing Operations Manager who can own and harden the systems layer of Baseten's Marketing engine. Marketing at Baseten is scaling fast — more spend, more campaigns, more model launches, more inbound. The systems underneath (Our ESP, CRMs, forms, tracking, routing, alerting) need an owner who treats them like production infrastructure that cannot go down. When something breaks, it costs us time, pipeline, and trust in the data. This role exists so it doesn't break. You’ll simultaneously build for the future and re-think assumptions about our tech stack in the age of agents. This is an offensive play that gives the rest of the team leverage and superpowers to hit our ambitious goals. This is NOT an IT or service role. This is a core member of the marketing team who implements technology to achieve outcomes. RESPONSIBILTIES Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors. Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating — and the alerting to catch anomalies before they hit sales or leadership dashboards. Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions. Operationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runb

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct business segments, and own measurable impact from demand creation through customer growth. You will partner closely with Sales, GTM, product marketing, lifecycle, product, engineering, data science, finance, design, and marketing operations to connect paid campaigns to the right buying journeys. This team thrives on rapid iteration, rigorous measurement, and close feedback loops that improve lead and account quality, conversion, pipeline, and long-term customer value. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and optimize programs across self-serve, product-led, and sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage. Partner with Sales and GTM teams to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities. Optimize full-funnel performance from demand capture and qualified leads through activation, pipeline, conversion, expansion, and long-term customer value. Develop B2B audience, offer, and messaging strategies for decision-mak

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Enterprise Paid Marketing leader to build and scale global demand generation across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy for complex enterprise buying journeys, connect paid media to account-based marketing (ABM) programs, and own performance from target-account engagement through pipeline and revenue. You will partner closely with Sales, GTM, field marketing, product marketing, marketing operations, data science, finance, design, and product to translate enterprise priorities into coordinated campaigns. This team combines rigorous measurement with close sales alignment, rapid experimentation, and a deep understanding of buying committees, long sales cycles, and regional enterprise needs. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs. Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays. Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a Consumer Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy, oversee execution at significant scale, and grow a broad consumer product across diverse audiences, use cases, and international markets. You will partner closely with product, engineering, data science, finance, design, brand, creative, lifecycle, and regional marketing to connect paid experiences to in-product journeys. This team combines rapid iteration, rigorous measurement, consumer insight, and culturally relevant creative to drive acquisition, activation, retention, and long-term user value worldwide. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for a scaled consumer product, including planning, forecasting, budget pacing, audience strategy, and performance management. Manage significant investment across a broad international portfolio, balancing global consistency with market-level opportunity, platform dynamics, and cultural nuance. Optimize the full consumer journey from acquisition through activation, engagement, retention, and monetization, with a focus on durable unit economics and cohort quality. Develop audience, use-case, offer, and creative strategies that reach diverse consumer segments and translate across languages, cultures, and stages of product maturity. Partner with regional marketing and localization

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Director, Marketing Operations The Director of Global Marketing Operations will lead Snowflake’s global strategy, platforms, and teams that power a modern, scalable, AI-forward marketing organization. This role emphasizes scalable process design, intelligent automation, and cohesive platform architecture to deliver high-volume, world-class campaigns and stakeholder services across regions. This role requires a strong perspective on investment strategy and timing, balancing foundational system evolution with ongoing campaign execution to deliver near-term impact while building for long-term growth. The Mops Director will lead and develop a high-performing global organization and partners closely with Marketing, Sales, Finance, IT, and external agencies to ensure Snowflake’s demand engine is efficient, compliant, and built to scale. YOU’RE A GREAT FIT IF YOU: Have 10+ years of experience in marketing operations, including 5+ years leading teams in high-growth B2B software environments Are AI-forward, with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort Have deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact Have managed agency and con

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity We're hiring a Senior Software Engineer to own the implementation, inventory, monitoring, and performance of every third-party integration that touches our numerous web properties: conversion pixels, trackers, first- and third-party analytics, ABM, APIs, cAPIs, cookie consent banners, and whatever the next law or vendor throws at us next quarter. This is not a migration. It is not a zero-to-one build. It's a plane flying well, and the person you're backfilling left it in good standing with thorough notes. You'll be taking over the controls, tuning the instruments, and working through a backlog of challenging and interesting projects. If you're looking for a stepping stone to something else, this isn't it. If you want to deeply nerd out on analytics, engagement, performance, and the craft of getting third-party implementations right, read on. What You'll Do About 90% of your time will be spent on third-party integrations: implementing them, inventorying them, tracking them, monitoring their uptime and the veracity of their data streams, and optimizing their performance. These integrations are helping the business get

ROLE SUMMARY Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, we're translating cutting-edge science into market-shaping impact. Here, you'll partner with exceptional colleagues across scientific, medical, and manufacturing teams, backed by advanced digital and AI-enabled infrastructure and the authority to accelerate medicines from discovery to delivery. Guided by our values of courage, excellence, equity, and joy, you'll have the opportunity to stretch your skills and build a career that evolves with you—across teams, roles, and the Pfizer enterprise. Join us to make history — for patients, for their families, for the future. IBRANCE changed the treatment paradigm for metastatic breast cancer when it launched in 2015. As the brand approaches loss of exclusivity (LOE), this role owns its omnichannel and HCP marketing engine through the LOE timeframe and then carries that same omnichannel discipline forward to stand up NPP and digital execution for the Oncology Business Unit's next wave of breast cancer launches. This is a role for a marketing leader who thrives on solving complex problems in a competitive market and wants both halves of the brand lifecycle; defending an in-line asset through the tape, and building the omnichannel foundation a new set of launches will be built on. This individual must be able to excel in a fast-paced, matrixed environment, make immediate business impact, think outside the box, and actively contribute to a positive team culture. This role will focus on non-personal promotion (NPP), owning IBRANCE's nonpromotional strategy and digital/omnichannel execution (paid search, organic search, paid social, web analytics, search AI, media strategy,