Lifecycle Marketing Specialist in United States

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. CLEAR is seeking a data-driven Product Marketing Manager (B2C) to help bring new products and businesses to life across our travel portfolio. This role focuses on increasing attach rates, deepening member engagement, and expanding average revenue per subscriber (ARPU) through high-impact cross-sell and upsell strategies. Sitting at the intersection of Product, Growth, Lifecycle, Creative, and Analytics, you will shape positioning, messaging, packaging, and promotional strategy for new offerings—ensuring they are clearly differentiated, compelling, and seamlessly integrated into the member experience. You will partner with Creative, Growth, and CRM to translate those strategies into cohesive, multi-channel campaigns. This is a high-ownership role for someone who understands subscription economics, is comfortable navigating ambiguity, and knows how to drive incremental revenue while balancing long-term retention. What you'll do: Develop positioning, campaign messaging, and creative briefs that clearly articulate the value of new products Own the product marketing strategy for targeted cross-sell and upsell campaigns, partnering with Integrated Marketing and channel owners to activate across in-app, email, paid, and owned channels Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle Identify behavioral signals and segmentation strategies to optimize audience targeting, offer timing, messaging, and relevance Design and execute experiments to increase co

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a Growth Marketing Manager to turn product-led growth priorities into clear audience strategies, compelling cross-channel messaging, coordinated go-to-market programs, and drive measurable, incremental growth. You will partner closely with Growth Product, Consumer Product Marketing, Lifecycle, Performance Marketing, Brand, Creative, Research, Data Science, and International Marketing to ensure that full-funnel campaigns and initiatives are supported and connected to Growth capabilities and maximize the performance of these campaigns. In this role, you will: Build the marketing layer across the Growth roadmap: acquisition, access, activation and resurrection, monetization, and the shared Growth Platform. Translate product hypotheses into audience insights, positioning, messaging, launch briefs, lifecycle journeys, landing-page narratives, performance creative, and in-product education. Maintain an integrated plan that connects the Growth product roadmap to the consumer product marketing calendar across lifecycle, performance, social, creators, partnerships, and brand moments. Serve as the subject matter expert across all Growth levers, advising teams across the organization on the most effective ways to integrate Growth into their initiatives. Partner with cross-functional teams to design and interrogate the user journey so we can align our external promises with in-product and owned-channel landing, access, onboarding, continuation, and conversion experiences. Create audience and market playbooks for new users, high-valu

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox. This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact. This is a highly cross-functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to Sr Manager, Growth Marketing. You will: Own and Scale Growth Programs Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs. Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTok, App

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox. This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact. This is a highly cross-functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to the Head of Growth Marketing. You will: Own and Scale Growth Programs Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs. Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTo

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy. The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer. This position reports to the director of lifecycle marketing. 🦸🏻‍♀️ What you’ll do Build and manage paid marketing programs across social, search, and display channels Use AI tools to personalize campaigns and scale them efficiently Develop and execute account-based mar

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy. The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer. This position reports to the director of lifecycle marketing. 🦸🏻‍♀️ What you’ll do Build and manage paid marketing programs across social, search, and display channels Use AI tools to personalize campaigns and scale them efficiently Develop and execute account-based mar

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology. Who you are We have an exciting opportunity for an experienced, analytical, strategic marketing professional to lead the growth marketing team at Mindbody. You will be responsible for both paid and organic demand generation, website CRO, SEO, lifecycle marketing, and product marketing, working closely with the executive team and leaders across sales, customer support, pricing, product, and engineering. This role will report directly to the CMO and will be responsible for driving breakthrough customer growth strategies using marketing best practices, tools, and technologies. The role you'll play Own all paid and organic customer acquisition channels, providing daily, weekly and monthly reporting to the executive team, including key marketing performance, pacing updates, and test results Manage our multi-million-dollar media budget and annual growth targets – including owning forecasting, channel allocations, and changes in spend strategy Assist sales teams in driving conversions Perform continuous iteration, experimentation, and improvement on SEO and website CRO Manage and mentor a high performing team of growth marketing professionals Drive internal enableme

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. About the Role We're looking for an AI-native product growth lead to own Replit's entire paid acquisition and lifecycle marketing engine as the single DRI. This is an IC role for someone who builds systems, not just campaigns. Someone who uses AI and automation aggressively to do what traditionally requires an entire team. You don't need an engineering background. You need the instinct to build: when you see a repetitive task, you reach for Replit or an API before you reach for a spreadsheet. You'll have data science and data engineering partners for infrastructure and modeling, and brand marketing will set creative direction. Your job is to turn that direction into a closed-loop optimization system: a self-improving system that turns performance data into better creative, optimizes spend across channels in near-real-time, and compounds every insight so nothing learned is ever lost. Each cycle, the system gets smarter. That's the engine you'll build and own. The ideal candidate has deep channel expertise across paid search, paid social, and lifecycle, but their real edge is building AI-powered workflows that scale creative production, automate measurement, and compound institutional knowledge. You Will Own full-funnel performance marketing across paid search & social, ASO, and lifecycle Build a self-improving creative engine: AI-driven ad generation, testing, and iteration that scales without scaling headcount Maintain a persistent knowledge layer so every experiment, result, and creative insight compounds automatically into the next cycle Own conversion signal quality end-to-end: right events, right audiences, right attribution, partnering with DE on the infrastructure Run a structured experimentation program wher

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. Ramp is building an AI-native platform that changes how Go-to-Market and Product Growth teams create, launch, and improve customer-facing experiences. We are looking for a product-minded backend engineer to help build the infrastructure and services that power modern growth and marketing at Ramp. The next chapter for this team is to build marketing-led products : intelligent tools that turn strategy into execution, automate complex workflows, and help teams operate across channels with dramatically more leverage. The team will build across creative production, lifecycle marketing, paid media, account-based marketing, experimentation, incentives, and cross-channel orchestration. Examples include AI-powered systems that produce on-brand campaign assets, automate complex marketing workflows, coordinate audiences and execution, and deliver personalized experiences across email, sales outreach, external channels, and Ramp’s product. A core part of this mandate is Ramp’s incentives platform. We are building shared infrastructure to safely target, authoriz

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Growth Marketing at Brex Growth Marketing is Brex’s pipeline engine. We own paid acquisition, organic and SEO, lifecycle marketing, events and field marketing, partner marketing, and marketing operations. We carry a number: SQL ARR, bookings, and self-serve activations. Every function on the team is accountable to it. We run lean. We pair small teams with AI and automation instead of scaling headcount. Our marketing ops team uses Claude, Clay, and custom integrations to do work that used to require twice as many people. Our paid team manages eight figures of annual spend with four people. We work closely with sales, SDR leadership, engineering, and design. We own top-of-funnel through meeting creation. We push back when the data says something different than the room expects. And we’re building with startup speed and a much larger balance sheet behind us. What you’ll do Brex’s buyers find and evaluate us across a gr

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Growth Marketing at Brex Growth Marketing is Brex’s pipeline engine. We own paid acquisition, organic and SEO, lifecycle marketing, events and field marketing, partner marketing, and marketing operations. We carry a number: SQL ARR, bookings, and self-serve activations. Every function on the team is accountable to it. We run lean. We pair small teams with AI and automation instead of scaling headcount. Our marketing ops team uses Claude, Clay, and custom integrations to do work that used to require twice as many people. Our paid team manages eight figures of annual spend with four people. We work closely with sales, SDR leadership, engineering, and design. We own top-of-funnel through meeting creation. We push back when the data says something different than the room expects. And we’re building with startup speed and a much larger balance sheet behind us. What you’ll do Brex’s buyers find and evaluate us acro

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Growth Marketing at Brex Growth Marketing is Brex’s pipeline engine. We own paid acquisition, organic and SEO, lifecycle marketing, events and field marketing, partner marketing, and marketing operations. We carry a number: SQL ARR, bookings, and self-serve activations. Every function on the team is accountable to it. We run lean. We pair small teams with AI and automation instead of scaling headcount. Our marketing ops team uses Claude, Clay, and custom integrations to do work that used to require twice as many people. Our paid team manages eight figures of annual spend with four people. We work closely with sales, SDR leadership, engineering, and design. We own top-of-funnel through meeting creation. We push back when the data says something different than the room expects. And we’re building with startup speed and a much larger balance sheet behind us. What you’ll do Brex’s buyers find and evaluate us across a gr

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role We are looking for an Audience & Content Growth Lead to build the global content and education programs that inspire, inform and engage SMB advertisers. This is a zero-to-one opportunity to shape how small businesses discover and understand advertising with OpenAI. You will turn customer needs, product capabilities and advertiser success stories into compelling content—from webinars and educational video series to case studies, industry-specific playbooks and creator-led programs. The role combines two areas of ownership: developing content specifically for SMB audiences and building effective ways to distribute it. You will lead programs directly while partnering with teams that own web, social, lifecycle marketing, growth and regional channels to reach the right audiences at scale. Success means building an engaged SMB audience and helping businesses move from awareness to understanding, confidence and action. In This Role, You Will Set the global SMB content strategy and editorial roadmap, grounded in customer needs, industry priorities, and advertiser maturity. Create compelling customer stories, case studies, vertical playbooks, guides, videos, and thought leadership that make advertising accessible and actionable. Launch repeatable education pro

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. We are seeking a technical, data-driven Product Management leader to own CLEAR's Marketing Technology platform. This role is responsible for the systems, data, and measurement capabilities that power member acquisition from first touch through enrollment. You will own CLEAR's MarTech ecosystem, including attribution and tracking, audience data infrastructure, CRM and lifecycle marketing platforms, and the integrations that connect marketing signals to actionable insights. Partnering closely with Marketing, Engineering, and Data teams, you'll ensure CLEAR has the tools and intelligence needed to scale growth across paid, organic, and partner channels. What You'll Do: Own the vision, roadmap, and performance of CLEAR's MarTech ecosystem, including CRM, audience activation, tracking, attribution, and marketing data infrastructure. Build best-in-class measurement capabilities across paid, organic, and partner channels, creating a trusted source of truth for acquisition performance. Partner with Marketing to improve audience targeting, lifecycle messaging, SEO/SEM performance, and channel optimization. Drive strategy for audience segmentation, activation, suppression, and first-party data utilization using platforms such as Snowflake and Hightouch. Own the digital enrollment experience, ensuring it is optimized for conversion, personalization, and growth. Define success metrics, manage vendor relationships, and prioritize investments that maximize marketing effectiveness and ROI. What We're Looking For: 8+ years of Product Management experie

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join The Guest Engagement AA sits within Marketing Analytics and serves as the analytical backbone for Airbnb's lifecycle marketing programs — the email, push, and in-app communications that reach hundreds of millions of guests across their entire journey. You'll partner closely with Guest Engagement Marketing, MarTech Data Science, and Strategic Finance to drive measurable booking impact through experimentation and insights. The Difference You Will Make You will be the clear analytics owner of Airbnb's guest lifecycle marketing domain — covering abandon journeys, demand generation, onboarding, upsell, and more. This role is expected to drive significant incremental bookings in 2026 by setting the analytics strategy, designing rigorous experiments, and surfacing proactive insights across 30+ active programs. A Typical Day Own the analytics roadmap for Guest Engagement — define what to measure, what to test, and where the biggest opportunities lie across the full guest lifecycle. Specific projects and prioritization decisions should exist because of your recommendations. Design and analyze experiments at scale across abandon journeys, demand gen ML model rollouts, and placement-level A/B tests. Develop measurement frameworks (holdouts, proxy metrics, annualized impact models) to accurately attribute cumulative program impact. Surface proactive insights that go beyond reporting — user segmentation, funnel analysis, fatigue signals, channel optimization — and translate them into strategic recommendations for Director-level marketing leaders. Build scalable, self-serve reporting (