The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role, Mission or Department Overview As a Senior Engineer, Marketing, you'll be embedded with the Marketing team, providing us with technical leadership, consulting, and systems thinking. You'll assemble the orchestration systems, integrations, and AI capabilities that help teams work faster, and in more data‑driven ways. You will lead end‑to‑end design, implementation, and management of the marketing campaign lifecycle system, integrations, internal tools, and learning/experimentation infrastructure. You will report to our Director, Advertising Systems. Responsibilities: You will write high-quality, secure, and well-tested code, contributing to standards and documentation for Marketing infrastructure, data models, and tools You will build the campaign lifecycle orchestration backbone You will build integrations and internal tools that connect project management, collaboration, creative, media, and email/lifecycle platforms You will work with Marketing partners as a technical advisor, translating needs into designs You will integrate AI agents and automations (including LLM-powered flows) into Marketing workflows according to company GenAI guidance You will design and operate data pipelines and models that ingest marketing and performance data into a data layer, supporting experimentation and analytics workflows You will deliver abstractions and APIs that ensure AI systems and our users to create campaign wrap-ups, insights, next-t
Jobs in United States
Lifecycle Marketing Specialist in United States
714 active opportunities · Updated October 2026
Showing
15 jobs
Explore current lifecycle marketing specialist jobs across United States. Filter by work mode, employment type, experience, department, date posted and distance.
From $146.5K/yr
WHAT IS BOX? Box (NYSE:BOX) is the leader in Intelligent Content Management. Our platform enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. We help companies thrive in the new AI-first era of business. Founded in 2005, Box simplifies work for leading global organizations, including JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia. By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It’s the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift. WHY BOX NEEDS YOU We are looking for a GTM Engineer to join our Marketing Technology team and help build the systems, processes, and data foundation that power modern go-to-market execution. In this role, you will design and scale the data, automation, and technology capabilities that enable more effective marketing and GTM programs. You will build reliable workflows that improve data quality, connect systems, streamline operations, and turn insights into timely action across the customer lifecycle. You will also help implement AI-powered solutions using platforms such as ChatGPT, Claude, and Gemini, including agents that improve research, automation, personalization, and team productivity. You will partner closely with Enterprise Systems, Data Science, Sal
From $94.9K/yr
About Stitch Fix, Inc. Stitch Fix (NASDAQ: SFIX) Stitch Fix is redefining retail by combining human creativity with advanced data science and Generative AI. As we build the future of personalized shopping, we’re equally committed to building yours. We believe in investing in our team as much as our technology. Join us to be a trendsetter in the industry and help us redefine what’s possible for our clients, while we help you reach your full potential. About the Role The CRM team at Stitch Fix is responsible for strengthening client relationships, maximizing customer lifetime value, and driving long-term retention through data-driven personalization. As a CRM Marketing Manager, you will strategically own and innovate key pillars of our CRM organization. Partnering closely with Creative, Data Science, Product, and Engineering teams, you will deliver highly personalized lifecycle programs across multiple channels to measurably reduce churn, increase reactivation, and elevate the overall customer experience. Responsibilities: Strategize and execute comprehensive, cross-channel lifecycle and transactional programs (including Email, App Push, SMS and Packaging Inserts) to drive customer engagement and loyalty. Own and optimize the end-to-end planning and development workflow for CRM marketing initiatives, ensuring rapid execution and agile adaptation based on performance data. Collaborate cross-functionally with Creative, Product, Engineering, and Customer Service stakeholders to build a seamless customer journey and elevate the role of our Stylists in our content strategy. Leverage advanced data analytics and insights to design personalized CRM programs at scale, identifying new growth opportunities and mitigation strategies for churn. Synthesize and communicate high-level performance reporting and strategic insights to leadership and stakeholders across the organization. How AI and tools show up in your day-to-day work: Leverage generative AI tools (e.g., Ch
About the Team The B2B Marketing team helps businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority as we scale our work with companies, developers, and institutions around the world. The team works across field marketing, campaigns, customer storytelling, thought leadership, events, lifecycle programs, and executive communications. We partner closely with Sales, Partnerships, Product, Product Marketing, Communications, Finance, Recruiting, and company leadership to build programs that drive durable growth across enterprise and business audiences. About the Role We are hiring a Partner Marketing Manager to own and execute OpenAI’s joint go-to-market plan with AWS. This role will translate shared priorities into integrated programs across co-sell, marketplace, campaigns, field activations, customer proof, enablement, and executive engagement that accelerate adoption and drive measurable business impact. You will work closely with Partnerships, Sales, Product Marketing, Field Marketing, Communications, and AWS stakeholders to move plans from strategy through execution. This is a highly cross-functional individual contributor role with no people-management responsibility, built for someone who thrives in ambiguity, works through influence, and creates clarity across complex stakeholder environments. This is a hybrid role based in San Francisco, and in office three days a week. Occasional travel will be required. In this role, you will: Create and execute the joint go-to-market plan with AWS across co-sell, marketplace, campaigns, field activations, customer proof, enablement, and executive engagement, with clear goals for adoption, pipeline, and revenue impact. Build clear partner narratives, messaging, and positioning for OpenAI and AWS solutions, joint value propositions, and shared customer outcomes. Launch and scale co-marketing programs across campaigns, webinars, customer stories, executive events, field a
About the Team The B2B Marketing team helps businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority as we scale our work with companies, developers, and institutions around the world. The team works across field marketing, campaigns, customer storytelling, thought leadership, events, lifecycle programs, and executive communications. We partner closely with Sales, Partnerships, Product, Product Marketing, Communications, Finance, Recruiting, and company leadership to build programs that drive durable growth across enterprise and business audiences. About the Role We are hiring a Partner Marketing Manager to own and execute joint go-to-market plans with strategic cloud and technology partners. This role will translate partner priorities into integrated programs across campaigns, events, customer proof, enablement, and demand generation that build awareness, accelerate adoption, and support measurable business outcomes across enterprise audiences. You will work closely with Partnerships, Sales, Product Marketing, Field Marketing, Communications, and partner teams to move plans from strategy through detailed execution. This is a highly cross-functional individual contributor role with no people-management responsibility, built for someone who can manage multiple workstreams, build strong partner relationships, and work through influence in a fast-changing environment. This role is based in San Francisco and follows a hybrid work model, with three days per week in the office. Occasional travel will be required. You’ll be responsible for: Create and execute distinct joint go-to-market plans with Google Cloud and Oracle across campaigns, events, customer proof, enablement, and demand generation, with clear goals for awareness, adoption, pipeline, and revenue impact. Build clear partner narratives, messaging, and positioning for integrated solutions, joint value propositions, and shared customer outcomes. Launch and
About the Team The B2B Marketing team helps businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority as we scale our work with companies, developers, and institutions around the world. The team works across field marketing, campaigns, customer storytelling, thought leadership, events, lifecycle programs, and executive communications. We partner closely with Sales, Partnerships, Product, Product Marketing, Communications, Finance, Recruiting, and company leadership to build programs that drive durable growth across enterprise and business audiences. About the Role We are hiring a Partner Marketing Manager to own and execute joint go-to-market plans across a portfolio of strategic technology partners and independent software vendors. This role will turn ecosystem relationships into focused programs across launches, campaigns, customer proof, enablement, events, and demand generation that accelerate adoption, strengthen partner advocacy, and drive measurable business impact. You will work closely with Partnerships, Sales, Product Marketing, Field Marketing, Communications, and partner organizations to prioritize opportunities and move plans from strategy through execution. This is a highly cross-functional individual contributor role with no people-management responsibility, built for someone who can operate across a broad ecosystem, work through influence, and create repeatable motions in ambiguity. This role is based in San Francisco and follows a hybrid work model, with three days per week in the office. In this role, you will: Create and execute joint go-to-market plans across priority technology partners and ISVs, spanning launches, campaigns, customer proof, enablement, events, and demand generation, with clear goals for adoption, pipeline, and revenue impact. Build compelling ecosystem narratives, messaging, and positioning for integrated solutions, joint value propositions, and shared customer outcomes. L
At ClickUp, we're building the future of work: the first truly converged AI workspace unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI. We are an AI-native company. Every team member is expected to leverage AI daily, and we evaluate AI fluency as part of our hiring process. Join us and help redefine what's possible. 🚀 Summary: You own the path from a new signup to a deeply engaged, paid workspace that runs on ClickUp and Brain². You build the self-serve onboarding and lifecycle systems (in-app and email) that meet users where they are, generate the right content at the right time based on their actual activity, and guide them into deeper product usage. You own conversion to paid: how paywalls appear and perform, when and how promos run, and what ultimately gets a workspace to upgrade. Your north star is driving users to realize the value of an AI-enabled ClickUp workspace. You think in systems, not campaigns. You use AI as your force multiplier to operate at a scale that would normally require a team. This is not an enterprise customer nurturing role. Responsibilities: Self-Serve Onboarding & Lifecycle: Own the end-to-end self-serve onboarding experience: in-app flows, lifecycle emails, and product surface messaging that take a new signup from first session to deeply engaged workspace. Build trigger-based systems that respond to user activity in real time. A user who just created their first list gets different guidance than one who just invited their team. Every touchpoint is personalized based on what the user has actually done and what would be most useful to them next. Use AI to generate contextual content for users at the right moment: workspace templates, suggested workflows, feature education, and use-case-specific guidance, all driven by what they're actually doing in ClickUp. Master the timing, placement, and frequency of in-app and email interventions. Run rapid experiments to learn what drives deeper
About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We’re looking to hire a Consumer Product Marketing Lead to own go-to-market strategy and positioning for Link as we scale the world's most widely used digital wallet. Link is Stripe’s digital wallet, already used by 250+ million consumers, with millions more joining the network every month. This role sits at the center of Stripe's consumer ambitions—translating Link's product innovations into compelling narratives that drive discovery, adoption, and loyalty at scale. What you’ll do As Consumer Product Marketing Lead for Link, you will own strategy and execution across positioning and go-to-market to grow Link's network—and bring the next hundreds of millions of shoppers into the network. Define Link's consumer positioning and messaging : Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint
About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Marketing Strategist to lead paid and emerging demand-channel strategy for OpenAI’s B2B business. You’ll own the B2B audience, channel, offer, partner, and measurement strategy, translating pipeline goals into clear briefs and investment recommendations. You’ll partner closely with Performance Marketing, which owns hands-on media execution, while informing audience strategy, campaign priorities, experimentation, and downstream performance decisions. You’ll also build our approach to content syndication and third-party demand media partnerships. In this role, you will: Owning the B2B paid and emerging-channel demand strategy across paid search, paid social, display and retargeting, content syndication, third-party demand media partnerships, sponsorships, review platforms, and selected emerging channels. Translating pipeline goals into audience and channel strategies, including ICP and segment priorities, buying groups, intent signals, channel roles, forecast assumptions, budget recommendations, campaign architecture, and a rolling experimentation roadmap. Partnering closely with Performance Marketing to define B2B audience, campaign, offer, creative, landing-page, conversion, and measurement requirements, while Performance Marketing owns media
About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach users with relevant, timely, and trustworthy experiences. This senior, hands-on leader will set the lifecycle strategy, partner with Engineering to build the orchestration and deployment platform, and establish the operating model that allows teams across the company to launch and improve evergreen programs safely at scale. You will sit at the intersection of platform, product, and campaign strategy. You will partner with Engineering, Product, Data Science, and Analytics on the underlying systems, and with Product Marketing Managers and other client teams to design journeys that help new, active, and returning users reach value and build durable habits. In this role, you will: Partner with product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement. Partner with Engineering, Product, Data Science, and Analytics to shape the tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability. Define scalable deployment workflows—including self-service and centrally supported paths, intake, templates, approvals, governance, service levels, and incident response—so teams across the company can launch safely and efficiently. Partner with Product Marketing Managers and other client teams to translate audience, product, and business goals into evergreen journey stra
About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. About the Role We’re looking for a Senior ABM Strategist to build and lead the operating model for OpenAI’s highest-priority enterprise accounts. You’ll translate commercial priorities into focused 1:1 and 1 account programs, align Marketing and Sales around shared account plans, and orchestrate buying-group engagement across channels. This is a hands-on builder role for someone who can define the strategy, establish the system, and work directly with cross-functional partners to move strategic accounts toward qualified pipeline and revenue. In this role, you will: Own the enterprise ABM strategy, including account selection, tiering, objectives, program architecture, investment decisions, and performance recommendations. Partner with Sales, SDR, and RevOps to build shared account plans, map buying groups, identify whitespace, define engagement plays, and establish clear follow-up ownership. Design and execute 1:1 and 1 programs across content, paid media, executive engagement, events and webinars, web experiences, outbound coordination, and other relevant channels. Use intent, product, firmographic, engagement, and seller signals to determine when and how to activate priority accounts. Translate account and buyer insights into personalization strategies, offers, messaging, and conte
About the Team The ChatGPT Consumer Marketing team helps people understand, adopt, and get lasting value from one of the world’s most widely used AI products. We work across product, brand, creative, growth, media, lifecycle, research, communications, social, partnerships, and international markets. We bring the voice of users into product decisions and build marketing that makes powerful technology feel clear, useful, and human. About the Role We are looking for an Integrated Marketing Manager to shape how ChatGPT shows up for students and young adults. This is an opportunity to own the strategy end to end—from how ChatGPT supports student and campus life to how it becomes a creative partner as young people pursue their ambitions. You will turn a deep understanding of this audience into positioning, experiences, and programs that earn genuine relevance and participation. Your work will span campus communities, student ambassadors, creators, partnerships, activations, social, paid and owned channels, and the product itself. The right person is an uncommon combination of strategist, operator, and creative thinker. You can uncover and articulate a sharp audience insight, translate it into a compelling plan, bring original ideas to the table, and stand up the work needed to deliver them. You have strong instincts for youth culture, know what will resonate without chasing trends, and can align teams around a clear vision for the audience. This role is based in San Francisco, CA, or New York, NY. We use a hybrid work model of three days in the office per week and offer relocation assistance to new employees. In this role, you will: Own the end-to-end integrated marketing strategy for students and young adults, from audience insight and opportunity identification through execution, optimization, and learning. Define the role ChatGPT can play across academic life, campus life, creative expression, and the transition from education to career. Turn audience and cultural insi
Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. About The Team We're looking for a self-motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization. As a Senior or Staff Product Marketing Manager, you will have the opportunity to create compelling content to help customers, especially platform engineers, and developers understand their use cases and value propositions, and build the right marketing programs to drive awareness, engagement, service adoption, and retention. This role sits in San Francisco, CA only. What You’ll Do Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities Work with engineering teams to distill key functional
Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman is looking for a Senior Demand Generation Manager to drive pipeline growth through high-impact demand generation campaigns. This role sits within Revenue Marketing and is focused on growing pipeline that drive awareness, engagement and conversion: connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences across the digital landscape, ensuring every program moves deals forward for growth within existing customer accounts and acquiring net new ones. We're looking for someone who thinks in terms of pipeline and revenue, not page views or content output — and knows how to build a modern digital experience, driving how Postman shows up across digital, social, email and paid media. What You’ll Do Demand Generation Strategy & Pipeline Execution Develop and execute digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions. Prioritize content investment and channel mix based on pipeline potential, audience inten
Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. About The Team We're looking for a self-motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization. As a Principal Product Marketing Manager, you will have the opportunity to define and drive the marketing and go-to-market strategy for an industry leading service. You will be creating compelling content to help customers, especially platform engineers, and developers understand their use cases and value propositions, and building the right marketing programs to drive awareness, engagement, service adoption, and retention. This role sits in San Francisco, CA USA only. What You’ll Do Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awarene
Other cities to consider
More places hiring for this role
Get new lifecycle marketing specialist jobs in United States by email
Daily job updates · Unsubscribe anytime