Startups Marketing Lead in Canada

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team We build enterprise software that helps organizations optimize sales performance and improve go-to-market agility. Our engineering organization includes multiple product application teams responsible for delivering core customer-facing capabilities. We are seeking Senior Backend Engineers to join our application teams. You’ll work alongside staff, senior, and early-career engineers to design, build, and scale backend systems that power enterprise-grade product workflows. This is an opportunity to work on complex product and data problems while contributing meaningfully to technical decisions, system quality, and team delivery. We are low on meetings and high on accountability. Most of the team is in the EST time zone, with a few located in AST, PST, and Central as well. What you’ll be doing You will play an important role in the continued evolution of our application stack. You will design and build backend capabilities for complex product workflows, contribute to system design discussions, and help ensure our systems remain maintainable, reliable, and scalable as we grow. As a Senior Backend Engineer, you are expected to operate with strong ownership and sound technical judgment. This includes identifying risks in the work you own, surfacing edge cases, asking thoughtful questions, and proposing improvements that strengthen the quality and reliability of the system. You will: Design and build backend services that power complex product workflows. Contribute to d

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! The Role As a Senior Solutions Engineer, you will play a critical role at the intersection of data, technology, and customer impact. You will lead the design and delivery of scalable, reliable, and high-impact technical implementations for our enterprise clients. Working with diverse and complex datasets across industries, you’ll build and optimize end-to-end analytics solutions that directly influence how customers engage with the Forma platform. You’ll partner cross-functionally to identify opportunities, scope high-value solutions, and deliver outcomes that drive measurable business impact. This is a highly visible, client-facing role that combines hands-on technical expertise with strategic thinking. What You’ll Do Lead strategic technical engagements with enterprise clients, guiding solution design for complex business challenges using the Forma platform Design, build, and optimize scalable data architectures, pipelines, and workflows (e.g., PySpark, Databricks) Translate business requirements into robust, production-ready data solutions Design and deliver custom code and customer-specific integrations to extend the Forma platform for unique client requirements Partner with Professional Services to extract, transform, and analyze client data to optimize incentive compensation and sales performance strategies Collaborate with Product, Engineering, and Customer Success to deliver high-quality, actionable datasets and insights Drive improvements in data infrastructure, perfor

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the team Engineers on this team build the application our customers and internal teams use to configure, operate, manage, and visualize complex incentive compensation workflows. There are many complex and difficult areas across the product, especially across frontend architecture and user experience, because of high data volumes, wide configurability, complex business logic, and mission-critical operational workflows. The work is not just about building screens; it is about helping users understand, act on, and trust complex compensation data and operational processes. We are low on meetings and high on accountability. Most of the team is in the EST timezone, with some teammates in PST and Central. We are far from maintenance or simple progressive evolution in many areas; there is a lot of room to make a meaningful impact on the overall user experience, product architecture, and frontend design patterns. What you’ll be doing Reporting to the VP of Engineering, the Staff Frontend Engineer will play a critical role in shaping the technical direction, architecture, and long-term evolution of Forma’s customer-facing and internal operations experiences. You’ll operate as a frontend technical leader, working across teams to drive alignment, set standards, and solve complex, ambiguous problems in a highly configurable, data-intensive product. You’ll partner closely with product, design, engineering, and leadership to define not just what we build, but how we build it — ensuring

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! The Opportunity As a Staff Security Engineer, you will be a hands-on technical leader strengthening security across Forma's application, cloud infrastructure, development lifecycle, internal systems, and incident-response practices. Security today is shared across Engineering and DevOps. You'll work closely with both teams and have real room to shape how Forma approaches security as we grow. Depending on your interests and the needs of the business, the role could develop into a deeper individual-contributor position or help build a dedicated security team. You'll work directly with Engineering, DevOps, IT, Product, Legal, and Privacy to identify risks, design practical controls, automate security processes, and help teams ship secure and reliable software. What you'll do Cloud and infrastructure security Design and implement security controls across Forma's AWS environments, with a focus on IAM, least-privilege access, service identities, and account boundaries. Embed security requirements into Terraform and other Infrastructure as Code, and improve secrets, certificate, encryption-key, and credential management. Build automated checks for insecure configurations, excessive permissions, exposed resources, and configuration drift across Kubernetes, containers, serverless workloads, networking, and data services. Application, data, and AI security Run threat modelling and security architecture reviews for new products, services, APIs, data pipelines, and third-party integrations

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team Engineers on this team construct our rules-based calculating engine for processing sales commissions. This might sound simple if you have never been exposed to sales comp plans, it is not! We are low on meetings, high on accountability. Most of the team are in EST time zone but we have a few located in PST and Central as well. We are far from maintenance / progressive evolution in many areas, there is a lot of room to make a big impact in the overall design. What you’ll be doing Reporting to the Manager of Data Platform, you will play a critical role in the evolution of our Spark based data platform. You'll lead development efforts for our complex, data-rich platform features while being an example to the team of code quality and thoughtful software design. You will be working on the most challenging code at Forma. As a Staff Engineer, you are expected to operate with a high degree of ownership and trust. This includes proactively identifying architectural risks, surfacing edge cases or constraints others may not see, and advocating for improvements that strengthen the long-term integrity of the system. We value engineers who bring forward thoughtful perspectives - even when they challenge assumptions - and who help the team see around corners. You will: Design and evolve backend services that power product workflows. Architect data models representing hierarchical & graph structures, relationships, and large-scale enterprise datasets. Build

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team Engineers on this team build our rules-based calculation engine for processing sales commissions. This might sound simple if you have never been exposed to sales compensation plans, it is not. We are low on meetings and high on accountability. Most of the team is in the EST time zone, with a few located in PST and Central as well. We are still evolving many areas of the platform, which means there is meaningful room to improve the design, reliability, and scalability of the systems we build. What you’ll be doing Reporting to the Manager of Data Platform, you will play an important role in the evolution of our Spark-based data platform. You’ll design and build data-rich platform capabilities, contribute to system design discussions, and help ensure our data systems remain reliable, maintainable, and scalable as Forma grows. As a Senior Engineer, Data Platform, you are expected to operate with strong ownership and sound technical judgment. This includes identifying risks in the work you own, surfacing edge cases, asking thoughtful questions, and proposing improvements that strengthen the quality and reliability of the platform. You will: Design, build, and improve Spark-based data pipelines and platform services. Work with complex data models representing sales compensation plans, hierarchies, relationships, and enterprise datasets. Build reliable, deterministic data systems that customers and internal teams can trust. Improve testing, observability, data quality,

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the team: Engineers on this team build the application our customers and internal teams use to configure, operate, manage, and visualize complex incentive compensation workflows. This role sits within Forma’s ICM Operations platform, spanning areas such as Core Services, Business Intelligence, workflows, automation, APIs, claims management, next-generation reporting, and data exploration capabilities. There are many complex and difficult areas across the product, especially across frontend architecture and user experience, because of high data volumes, wide configurability, complex business logic, and mission-critical operational workflows. The work is not just about building screens; it is about helping users understand, act on, and trust complex compensation data and operational processes. We are low on meetings and high on accountability. Most of the team is in the EST timezone, with some teammates in PST and Central. We are far from maintenance or simple progressive evolution in many areas; there is a lot of room to make a meaningful impact on the overall user experience, product architecture, and frontend design patterns. What you'll be doing: Reporting to the VP of Engineering the Senior Frontend Engineer will play a key role in building, evolving, and scaling Forma’s customer-facing and internal operations experiences. You’ll work closely with product, design, engineering, operations, and leadership partners to deliver intuitive, performant, an

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team: The Customer Operations team works closely with new and existing customers by implementing product features, managing the operational parts of the platform, and optimizing our client’s sales performance management processes. We are always ready to support and help our customers to identify ways they can unleash the revenue-driving potential of their sales compensation program. If you’re passionate about data analytics and want to contribute to sales operations, we’d love to hear from you! What you’ll be doing: Own the day-to-day customer relationship, building strong working relationships with senior client stakeholders across a portfolio of customers Act as an architect for a new customer, translating data inputs and required business logic into Forma rule / system logic, commission engine architecture and outputs Learn design of the company's platform to the extent of being able to independently complete updates, enhancements, and change requests Work with Forma.ai's Product and Engineering teams to articulate customer feedback that informs the priority of new product features and to implement new platform features to support continuous improvement and automation Manage customer expectations regarding deliverables and project timelines, ensuring Forma is positioned for success Develop a deep understanding of each client's strategic positioning, key products, business model, and strategic objectives. Be responsible

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team: The Customer Operations team works closely with new and existing customers by implementing product features, managing the operational parts of the platform, and optimizing our client’s sales performance management processes. We are always ready to support and help our customers to identify ways they can unleash the revenue-driving potential of their sales compensation program. If you’re passionate about data analytics and want to contribute to sales operations, we’d love to hear from you! What you’ll be doing: Own the day-to-day customer relationship, building strong working relationships with senior client stakeholders across a portfolio of customers Act as an architect for a new customer, translating data inputs and required business logic into Forma rule / system logic, commission engine architecture and outputs Learn design of the company's platform to the extent of being able to independently complete updates, enhancements, and change requests Work with Forma.ai's Product and Engineering teams to articulate customer feedback that informs the priority of new product features and to implement new platform features to support continuous improvement and automation Manage customer expectations regarding deliverables and project timelines, ensuring Forma is positioned for success Develop a deep understanding of each client's strategic positioning, key products, business model, and strategic objectives. Be responsible

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team: The Customer Operations team works closely with new and existing customers by implementing product features, managing the operational parts of the platform, and optimizing our client’s sales performance management processes. We are always ready to support and help our customers to identify ways they can unleash the revenue-driving potential of their sales compensation program. If you’re passionate about data analytics and want to contribute to sales operations, we’d love to hear from you! What you’ll be doing: Own the day-to-day customer relationship, building strong working relationships with senior client stakeholders across a portfolio of customers Act as an architect for a new customer, translating data inputs and required business logic into Forma rule / system logic, commission engine architecture and outputs Learn design of the company's platform to the extent of being able to independently complete updates, enhancements, and change requests Work with Forma.ai's Product and Engineering teams to articulate customer feedback that informs the priority of new product features and to implement new platform features to support continuous improvement and automation Manage customer expectations regarding deliverables and project timelines, ensuring Forma is positioned for success Develop a deep understanding of each client's strategic positioning, key products, business model, and strategic objectives. Be responsible

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! Director, SPM Implementation About the Team The Customer Operations team partners with new and existing customers to implement and optimize the company’s platform, ensuring clients maximize the revenue-driving potential of their sales compensation programs. The team leads complex implementations, drives operational excellence, and continuously evolves Sales Performance Management (SPM) processes through data-driven insights and scalable platform solutions. As a Director of Implementation , you will lead the strategic direction of implementation and customer onboarding across a portfolio of enterprise customers. You will oversee implementation teams, guide architectural design of customer solutions, and collaborate closely with Product, Engineering, and Revenue teams to ensure the platform evolves in alignment with customer needs and business priorities. If you’re passionate about building high-performing teams, driving customer impact through data and technology, and shaping the future of sales operations , we’d love to hear from you. What You'll Be Doing Leadership & Strategy Define and lead the implementation strategy and operational framework for onboarding and scaling customer deployments. Build, mentor, and lead a high-performing implementation team , establishing best practices, processes, and standards for delivery excellence. Partner with executive leadership to align customer implementation strategy with company growth and product roadmap priorities . Establish KPI

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! Senior Staff Backend Engineer About the Team We build enterprise software that helps organizations optimize sales performance, enabling go-to-market agility. Our engineering organization includes multiple product application teams responsible for delivering core customer-facing capabilities. We are seeking a Senior Staff Backend Engineer to join our application teams and help set technical direction across multiple domains within engineering. You'll work alongside staff, senior, and early-career engineers, and partner closely with engineering leadership to define, evolve, and scale the systems that power enterprise-grade product workflows. This is an opportunity to own complex, multi-domain technical problems and shape product direction beyond a single team. We are low on meetings, high on accountability. Most of the teams are in the EST time zone, but we have a few located in AST, PST, and Central as well. What you'll be doing You will play a pivotal role in shaping the technical direction of our application stack across multiple domains. You will lead development efforts for our most complex initiatives, the kind that span two or more teams or product areas, and serve as a technical benchmark for system design, code quality, and long-term maintainability. You'll operate at the intersection of data modelling, business logic, and enterprise-scale reliability, and your work will often set standards that neighboring teams adopt. This remains a hands-on

About This Role This is not your average Account Executive role. At Sigma, we believe that people are our most valuable resource, and so we relentlessly invest in our team. Account Executives are set up to thrive while generating meaningful pipeline, winning new customers, and directly contributing to the success of our organization. Working with Sigma gives you the opportunity to get in on the ground floor of a high-growth startup. Our Account Executives are crucial for growing our customer base and our company, making this one of Sigma’s most critical roles. This role is based in San Francisco and will not be remote. Who You Are: A go-getter who is hungry for personal growth and career advancement Someone who understands the power and value of data in driving innovation and business initiatives Someone who is principled, honest, humble, and hard-working What You Care About: Learning from leaders who are dedicated to your success Working in a role you genuinely love with people you enjoy being around Making an impact in the fast-paced world of data Growing your leadership skills for a long and rewarding career You’ll Contribute By: Maintaining, creating, and updating accurate customer, pipeline, and forecast information in Salesforce Using knowledge of the data and analytics space to interact with a diverse set of businesses in consultative sales Owning your sales process — from first call to demo to proposal to proof of concept to contract Working alongside a team of motivated reps on a high-functioning, energetic team Bringing on new customers and developing advocates for Sigma in the business intelligence market Engaging with partners in the data ecosystem to build pipeline or support specific customer needs and initiatives Generating new revenue for a rapidly growing company Your Qualifications: Ideally 2+ years of experience closing deals Experience in the data space (Warehouses, Pipelines, Analytics, etc.) is prefe

The Role: This is not your average sales role. At Sigma, we believe that people are our most valuable resource, and so we relentlessly invest in our team. Business Development Representatives (BDRs) are set up to thrive, receiving elite sales, product, and industry training. With hands-on coaching from seasoned sales leaders, you’ll learn how to develop a sales strategy, drive meaningful prospect connections, engage in consultative selling, and become a trusted advisor. Altogether, this experience is designed to prepare you for a future in sales leadership. Working with Sigma gives you the opportunity to get in on the ground floor of a remarkable startup. The Business Development Representatives of today are the Account Executives and sales leaders of tomorrow. BDRs serve on the front lines of new business, making this one of Sigma’s most critical roles. This is an in-office role, which means the expectation is that you would come to the office 5 days a week. Who You Are: A go-getter who is hungry for personal growth and advancement A team player who doesn’t want to work a mundane 9-to-5 A total nerd who understands the power of data in driving unstoppable teams A deeply principled person guided by honesty, integrity, and humility What You Care About: Learning from leaders who are dedicated to your success Working in a role you genuinely love with people you enjoy being around Making an impact in the fast-paced world of data Growing your leadership skills for a long and rewarding career You’ll Contribute By: Partnering with Account Executives to identify high-priority target accounts Prospecting, educating, and qualifying those accounts to create sales-ready opportunities Cold calling contacts and running outbound prospecting sequences in Outreach Overcoming objections through consultative selling Becoming a trusted advisor by growing relationships with prospects Effectively using Salesforce, Outreach, ZoomInfo, and LinkedIn to e

About This Role This is not your average Account Executive role. At Sigma, we believe that people are our most valuable resource, and so we relentlessly invest in our team. Account Executives are set up to thrive while generating meaningful pipeline, winning new customers, and directly contributing to the success of our organization. Working with Sigma gives you the opportunity to get in on the ground floor of a high-growth startup. Our Account Executives are crucial for growing our customer base and our company, making this one of Sigma’s most critical roles. Who You Are: A go-getter who is hungry for personal growth and career advancement Someone who understands the power and value of data in driving innovation and business initiatives Someone who is principled, honest, humble, and hard-working What You Care About: Learning from leaders who are dedicated to your success Working in a role you genuinely love with people you enjoy being around Making an impact in the fast-paced world of data Growing your leadership skills for a long and rewarding career You’ll Contribute By: Maintaining, creating, and updating accurate customer, pipeline, and forecast information in Salesforce Using knowledge of the data and analytics space to interact with a diverse set of businesses in consultative sales Owning your sales process — from first call to demo to proposal to proof of concept to contract Working alongside a team of motivated reps on a high-functioning, energetic team Bringing on new customers and developing advocates for Sigma in the business intelligence market Engaging with partners in the data ecosystem to build pipeline or support specific customer needs and initiatives Generating new revenue for a rapidly growing company Your Qualifications: Ideally two or more years of experience closing deals Experience in the data analytics or BI space (Looker, Tableau, Domo, etc.) is preferred Background in high-tech software sales is