Campaign Marketing Specialist in India

DR ASHWANI KUMAR VIJ : Has been retained by a Healthcare Organisation to select 1 General Manager / Head - Digital Marketing. Required Candidate Description and profile/Experience/Education : - Should have Demonstrable experience in implementing successful campaigns on Google Adwords, Facebook etc and affiliate marketing. - Must Possess Strong knowledge of Social Media Marketing, ecommerce Portals, online marketing tools and best practices, able to drive different channels (from social media to SMS ) and in various formats. - Would be required to Prepare Social Media Campaign planning & strategy. - Candidate must have 10 - 15 years of experience in Digital Marketing. - MBA from Premier Institute would be preferred. - Must have excellent communication and presentation skill. Excellent Salary Package would be offered to the right candidate. Female Candidate having relevant experience can be considered in exceptional cases. Email Complete / Structured CV, with Scanned copy of Visiting Card, Salary Drawn / Expected details at : DR ASHWANI KUMAR VIJ : President : Sales Recruitment

Roles & Responsibilities: Build a Creator-Led Affiliate Model • Identify and shortlist regional content creators, micro-influencers, YouTubers and Instagram creators to participate in an affiliate program where we pay the creator on every new user acquisition. • Research creators through the internet, social media platforms, YouTube, Instagram and local content pages. • Build creator lists by language, city, category, audience type and performance potential. • Reach out to creators through email, WhatsApp, Instagram DM and calls. • Coordinate with creators for briefs, timelines, content posting, tracking links and performance reports. • Maintain and update creator data in Excel or Google Sheets, including status updates and campaign reports. • Track creator-wise daily performance across views, clicks, installs, payments and cost per acquired user. • Recommend creators based on business impact, not just follower count. • Share weekly updates on creator outreach, onboarding, content posted and results delivered. What We Are Looking For: • Fluency in the assigned language. • Good understanding of regional content, creators and local culture. • An existing creator network is useful, but not mandatory. • Ability to research creators independently on the internet. • Comfort with email, WhatsApp, Excel, Google Sheets and basic reporting. • Experience is not mandatory. Freshers can also apply. • A quick learner who is self-driven and able to deliver monthly targets.

About Us Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere. Our Values Data driven: Start with truth, measure what matters. Courageous: Bias to action; run toward hard problems. Innovative: Seek novel, elegant solutions. Lean: Do more with less. Build, ship, learn fast. Humble: Strong opinions, lightly held. About the Role We are looking for a Senior Analyst – Digital Marketing to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a clear growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance. What You’ll Do Own the execution and performance of PPC campaigns, driving optimization strategies and ensuring measurable business impact. Analyze campaign performance data using SQL, Tableau, Google Analytics, and Looker Studio to identify opportunities, generate insights, and influence strategic decisions. Lead the design, execution, and evaluation of A/B and multivariate testing programs, translating findings into scalable improvements and measurable outcomes. Develop and apply advanced segmentation and clustering methodologies to improve audience targeting, campaign efficiency, and growth opportunities. Leverage AI-driven tools and predictive models to optimize creative assets, keyword strategies, and prioritization frameworks that improve performance at scale. Drive cross-functional alignment with marketing, product, analytics, and business stakeholders

OUR MISSION At Redwood, we empower our customers with lights-out automation for their mission-critical business processes. ABOUT US Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric—with AI embedded across the automation lifecycle—Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what’s next. CORE VALUES One Team. One Redwood Make Your Own Weather Obsess over Customer Success Work the Problem Be Curious Own the Outcome Respect Each Other YOUR IMPACT We’re looking for a Marketing Analytics Manager who will own the strategy and optimization of marketing performance reporting across the organization. This role goes beyond dashboard creation—you’ll act as a strategic partner to marketing and leadership, translating data into actionable insights that drive pipeline growth and improve campaign performance. You will define how success is measured across the marketing funnel, proactively identify trends and opportunities, and ensure the organization has a clear, consistent view of performance. You will partner closely with Marketing, RevOps, and data teams to enable scalable analytics solutions and trusted reporting. Analytics Strategy & Ownership Own the end-to-end marketing analytics strategy, including defining KPIs, establishing reporting frameworks, and standardizing measurement approaches across the funnel Establish and govern a consistent source of truth for marketing performance across channels, segments, and funnel stages Define success metrics tied to pipe

About Bolna Bolna is building the voice infrastructure for India, powering millions of AI-powered conversations for businesses across BFSI, e-commerce, logistics, and more. We’re launching Symphony, India’s first large-scale Voice AI conference, in Bengaluru this November - and this is just the beginning. We’re looking for a Marketing Manager to help build how Bolna shows up in the market. The Role You’ll own Bolna’s day-to-day marketing across content, creative, social, campaigns, and analytics . This is a hands-on role. You’ll write posts, create graphics, edit videos, ship campaigns, support events, track performance, and use data to decide what we should do next. You’ll work closely with founders and teams across the company to turn ideas, product launches, events, and stories into content that gets attention and drives engagement. Key Responsibilities Own Bolna’s social presence across LinkedIn, X, and emerging channels. Write, create, and publish high-quality content across formats. Design graphics, social creatives, presentations, and campaign assets using tools like Figma and Canva. Edit short-form videos, product clips, event content, and other visual assets. Plan and execute marketing campaigns around product launches, events, announcements, and company milestones. Own creative and marketing execution for Symphony and future events. Maintain a consistent and distinctive Bolna brand voice across channels. Track content and campaign performance and turn insights into actionable recommendations. Build dashboards and reports to understand what is working, what isn't, and why. Experiment with new content formats, channels, and distribution strategies. Work with internal teams and external partners to deliver high-quality marketing output. What We’re Looking For 3-6 years of experience in marketing, content, brand, social, or growth roles. Excellent writing and communication skills. Strong visual sense and ability to create polished creatives independently. Hand

About Us Oliv.AI is a SalesTech global startup headquartered in San Francisco, debuting the world's first team of AI Agents for sales. With our recent $5.2M Seed funding, we solve one of the biggest problems for revenue teams: unreliable deal data. Oliv captures Deal Intelligence from every meeting, call, and email—without any rep involvement. The result is a clear, detailed view of every deal, presented in scorecards built on trusted sales methodologies like MEDDICC, BANT, and SPICED. Our AI agents are built for sales teams—sales managers, AEs, and RevOps—handling the work that takes them away from selling. With Oliv AI, sales teams can bring back focus on deals, strategy and conversation. The role This is not a traditional marketing role, and it is not a pure engineering role either. You will decide which accounts matter, build the systems that research them, write the content that reaches them, build the partnerships that amplify it, and turn all of that into qualified pipeline. Two things have to be true about you at once. You are technically sharp enough to build your own workflows, wire up your own APIs, and ship a working system without waiting on engineering or anyone else. Nothing you own should be blocked on a single person, including us. And you are obsessed with distribution — content, syndication, social, and partnerships — because pipeline goes to whoever the buyer already trusts. That means newsletters, communities, podcasts, comparison pages, partner audiences, and the people who influence them. What you will own GTM strategy and experimentation Develop and continuously refine Oliv's ICP, market segments, buyer personas, and account-selection criteria. Translate company goals into specific growth hypotheses and campaign plans. Identify new audiences, buying signals, use cases, and distribution opportunities. Build a structured experimentation roadmap across content, social, syndication, partnerships, outbound, and ABM. Define success metric

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. About the Role: We’re seeking a Creative Designer to own and drive the visual communication strategy for in-app ad campaigns, marketing collaterals, and innovation projects across the Paytm Ads ecosystem. As the Creative Design Lead, you'll manage end-to-end design responsibilities from stakeholder communication and creative strategy to hands-on design execution and team management. You'll collaborate cross-functionally with business, marketing, and product teams to deliver high-impact, performance-oriented creatives. Key Responsibilities: Creative Direction & Execution Lead the design development for in-app ad creatives, banners, videos, and marketing campaigns. Translate briefs into strong visual concepts aligned with brand and campaign goals. Team & Stakeholder Management Manage and mentor a team of junior designers, providing feedback and quality control. Liaise with internal stakeholders, category teams, account managers, and product owners to align on campaign objectives and timelines. Cross-Platform Visual Communication Design marketing collaterals including case studies, sales decks, social media creatives, and video assets. Work on campaigns tailored fo

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join The Channel Communications team at Airbnb is responsible for driving positive conversation and buzz about Airbnb via social media, influencers and more, as well as maintaining and protecting our brand reputation across social media channels. The team is expanding its India presence, combining always-on reputation protection with channel growth, listening and insights for one of Airbnb's fastest-growing markets. The Difference You Will Make The Social Rapid Response team is looking for a Senior Social Media Associate who will be responsible for protecting and defending the Airbnb story on social media. This role pairs core Social Rapid Response coverage with support for Airbnb's India social presence, partnering closely with the India social lead on listening, insights, publishing and campaign engagement. The ideal candidate is a social native with experience in social listening and responding rapidly to escalating issues and crises. We’re looking for someone who is detailed and solution-oriented, is comfortable moving at a fast pace and working with little manager supervision, has strong communication and interpersonal skills. A Typical Day Monitor emergent issues across social media channels Proactively highlight and/or provide status updates on issues surfacing online to Lead(s) Own day-to-day social listening for the India market, including competitive and cultural conversation tracking Turn listening into insight; synthesize themes into regular recaps and ad hoc deep dives for comms, marketing and regional stakeholders Provide publishing support for @airbnbindia, including

About Pi Commerce: Pi Commerce is an AI-powered marketing platform that enables small businesses to acquire new customers by running Facebook and Instagram advertising campaigns. The AI automatically creates: Advertisement creatives Ad copies Audience targeting Campaign setup The merchant simply reviews and approves the campaign, making digital marketing easy even for non-technical business owners. What You'll Do Connect with Paytm's existing merchant base over calls. Understand the merchant's business and marketing requirements. Explain how Pi Commerce helps generate new customers. Conduct online product demonstrations through screen sharing. Resolve customer queries and handle objections confidently. Follow up with interested merchants via calls and WhatsApp. Update lead status, demos, and sales progress in CRM. Meet daily, weekly, and monthly sales and activation targets. Share customer feedback to help improve the product. Who Should Apply? We're looking for candidates with: 6 months to 3 years of experience in: Telesales Inside Sales Digital Marketing Sales Ad Sales SMB Sales Preferred Experience Candidates who have sold: Facebook Ads Instagram Ads Meta Ads Digital Marketing Packages Lead Generation Services

CRM Executive Location: Noida Experience: 1–3 Years Business: Paytm Money About the Role Paytm Money is looking for a detail-oriented CRM Executive to join its Execution Pod. In this role, you will be responsible for the end-to-end production, quality assurance, and deployment of customer communications across WhatsApp and Push Notification channels. You will ensure that every customer communication is accurate, engaging, compliant with SEBI regulations, and delivered seamlessly. This role requires strong attention to detail, excellent content review skills, and hands-on experience with CRM platforms. Key Responsibilities Draft, edit, and finalize communication copy for marketing campaigns in accordance with SEBI advertising and communication guidelines. Review and proof creatives, subject lines, CTAs, and campaign content before deployment to ensure accuracy and compliance. Set up, test, QA, and schedule campaigns on CleverTap across WhatsApp and Push Notification channels. Own campaign execution processes, including checklists, approvals, stakeholder coordination, and go-live timelines. Partner closely with Compliance and Legal teams to secure mandatory approvals and disclosures. Maintain campaign calendars, trackers, and execution dashboards to ensure timely delivery of all customer journeys. Monitor campaign deployment and proactively identify audience mismatches, delivery issues, or QA gaps. Ensure operational excellence with zero compliance misses and flawless campaign execution. Desired Skills & Qualifications 1–3 years of experience in CRM, Lifecycle Marketing, Content Operations, Marketing Operations, Customer Engagement, or Campaign Management. Hands-on experience with CleverTap is strongly preferred. Experience with MoEngage, WebEngage, Netcore, Braze, or similar CRM platforms is also valuable. Strong written English and content editing skills with the ability to create crisp, customer-friendly communication. Understanding of financial services com

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role- ● Good command of using AI tools to enhance operational efficiency and campaign workflows. ● 2+ years of hands-on experience in Growth Operations in a consumer tech or fintech environment. ● Strong hands-on experience with CleverTap — campaign execution, user segmentation, and growth dashboards. ● Proven ability to collaborate with cross-functional teams — CLM, Marketing, Growth, and Design. ● Strong ownership mindset — takes accountability for outcomes and drives results with minimal hand-holding. ● Strong analytical thinking, problem-solving, and experimentation approach with clear communication skills. Why join us: Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of India’s most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership. Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

About Us: Paytm is India's leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them into the mainstream economy with the help of technology. Job Responsibilities:  Become an expert in Paytm  Own end-to-end key business metrics like  Be the voice of Paytm  Build a strong pipeline of media briefs and respond with customized pitches and proposals aligned with the client’s business and marketing objectives  Work closely with the campaign delivery and optimization team to monitor and deliver expected results to the advertiser  Lead initiatives which require significant cross team collaboration to build innovative  Provide constant feedback to the product team to improve Desired Qualifications:  7+ years of experience in preferred)  Proven experience in managing programs / categories / business verticals  Strong stakeholder management experience; ability to work cross-functionally and with a wide range of employees with different skill sets  Ability to deep-dive into a problem; very strong analytical and presentation skills required  High bias for action required  Ability to thrive and perform in an ambiguous setting; sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule Why join us ● A collaborative output driven program that brings cohesiveness across businesses through technology ● Improve the average revenue per use by increasing the cross-sell opportunities ● A solid 360 feedback from your peer teams on your support of their goals ● Respect, that is earned, not demanded from your peers and manager

About Us: Paytm is India's leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them into the mainstream economy with the help of technology. Job Responsibilities:  Become an expert in Paytm  Own end-to-end key business metrics like  Be the voice of Paytm  Build a strong pipeline of media briefs and respond with customized pitches and proposals aligned with the client’s business and marketing objectives  Work closely with the campaign delivery and optimization team to monitor and deliver expected results to the advertiser  Lead initiatives which require significant cross team collaboration to build innovative  Provide constant feedback to the product team to improve Desired Qualifications:  7+ years of experience in preferred)  Proven experience in managing programs / categories / business verticals  Strong stakeholder management experience; ability to work cross-functionally and with a wide range of employees with different skill sets  Ability to deep-dive into a problem; very strong analytical and presentation skills required  High bias for action required  Ability to thrive and perform in an ambiguous setting; sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule Why join us ● A collaborative output driven program that brings cohesiveness across businesses through technology ● Improve the average revenue per use by increasing the cross-sell opportunities ● A solid 360 feedback from your peer teams on your support of their goals ● Respect, that is earned, not demanded from your peers and manager

About the Role We are looking for an experienced Customer Retention & Loyalty Manager to drive customer engagement, repeat transactions, and long-term customer value. The ideal candidate will own retention strategy, loyalty programs, CRM campaigns, and lifecycle marketing initiatives to improve customer stickiness and maximize Customer Lifetime Value (LTV). The role requires a strong understanding of customer behavior, data analytics, CRM platforms, and loyalty frameworks, preferably in Travel, E-commerce, Fintech, or Consumer Internet businesses. Key Responsibilities Define and execute customer retention and loyalty strategies across customer lifecycle stages. Design and manage loyalty programs, membership offerings, rewards, cashback, and engagement initiatives. Drive repeat transactions and improve customer retention metrics through targeted CRM campaigns. Develop customer segmentation and personalization strategies using behavioral and transactional data. Own lifecycle communication across Push, Email, SMS, WhatsApp, and in-app channels. Monitor and optimize key metrics such as Retention Rate, Churn Rate, Repeat Purchase Rate, Engagement Rate, and LTV. Conduct cohort analysis and identify opportunities to improve customer stickiness. Partner with Product, Growth, Marketing, Analytics, and Business teams to launch retention initiatives. Drive A/B testing and experimentation to improve campaign performance and customer engagement. Build dashboards and reporting mechanisms to track loyalty and retention performance. Manage CRM and marketing automation platforms for campaign execution and optimization. Requirements 8+ years of experience in Customer Retention, Loyalty, CRM, Lifecycle Marketing, or Customer Engagement. Experience in Travel, E-commerce, Fintech, Consumer Internet, or Digital Platforms preferred. Proven track record of improving retention, repeat transactions, and customer lifetime value. Hands-on experience with CRM too

Job Title Summer Intern (ISB Hyd) Job Description Minimum required Education: First-year MBA students from business schools. Minimum required Experience: No prior experience required. Minimum required Certification: N/A Job title: One sentence description of role About Opportunity Join Philips Personal Health and gain hands-on experience working with some of India's most trusted consumer brands. As a Marketing Intern, you'll work closely with the marketing team to understand how products are launched, brands are built, and business decisions are made using consumer insights and market data. This internship offers an exciting opportunity to learn marketing, consumer behavior, digital marketing, and commercial strategy while working on a real business project. What You'll Work On Understand Consumers & Markets Analyze consumer trends, market developments, and competitor activities. Support research to identify opportunities for business growth. Gather insights and translate findings into practical recommendations. Support Product & Business Initiatives Assist in new product launch planning and go-to-market activities. Conduct market assessments and competitive benchmarking. Help track category performance and business metrics. Contribute to Marketing Campaigns Support execution of marketing campaigns across Digital, E-commerce, social media, Retail, and other channels. Work with creative and agency partners on campaign-related activities. Monitor campaign performance and prepare summary reports. Work Across Different Functions Collaborate with teams across Sales, E-commerce, Finance, Supply Chain, and Marketing. Participate in business