Campaign Operations Specialist Paytm Ads in India

About Us Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Location- Noida / Bangalore / Mumbai Role Overview The Campaign Operations Specialist will be responsible for end-to-end execution and optimization of advertiser campaigns on the Paytm Ads platform. This role sits at the intersection of ad operations, performance optimization, and client delivery, ensuring campaigns run flawlessly, meet KPIs, and drive measurable business outcomes. Key Responsibilities Campaign Setup & Execution ● Set up and launch managed service ad campaigns across Paytm inventory (Search Ads, Display, Native, Post-Transaction placements, Video where applicable). ● Configure targeting, budgets, bidding, creatives, and flighting based on client briefs. ● Ensure accurate tagging, tracking, and attribution setup. Campaign Monitoring & Optimization ● Monitor live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA. ● Perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance. ● Identify and resolve delivery issues (under-delivery, drop in CTR, tracking gaps). Reporting & Insights ● Prepare daily, weekly, and post-campaign reports for advertisers and internal stakeholders. ● Analyze performance trends and convert data into actionable insights and recommendations. ● Support QBRs and performance reviews with clear narratives and data storytelling. Client & Internal Collaboration ● Act as the operations SPOC for sales, account management, and product teams. ● Work closely with Sales to understand client objectives and translate them into executable media plans. ● Coordinate with creative, tech, and product teams to resolve issues and improve c

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Location- Noida / Bangalore / Mumbai Role Overview : The Campaign Operations Specialist will be responsible for end-to-end execution and optimization of advertiser campaigns on the Paytm Ads platform. This role sits at the intersection of ad operations, performance optimization, and client delivery, ensuring campaigns run flawlessly, meet KPIs, and drive measurable business outcomes. Key Responsibilities Campaign Setup & Execution ● Set up and launch managed service ad campaigns across Paytm ad inventory (primarily scratch cards). ● Configure targeting, budgets, bidding, creatives, and flighting based on client briefs. ● Ensure accurate tagging, tracking, and attribution setup. Campaign Monitoring & Optimization ● Monitor live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA. ● Perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance. ● Identify and resolve delivery issues (under-delivery, drop in CTR, tracking gaps). ● Translate learnings into repeatable playbooks and SOPs. Reporting & Insights ● Prepare daily, weekly, and post-campaign reports for advertisers and internal stakeholders. ● Analyze performance trends and convert data into actionable insights and recommendations. ● Support QBRs and performance reviews with clear narratives and data storytelling. Client & Internal Collaboration ● Act as the operations SPOC for sales, account management, and product teams. ● Work closely with Sales to understand client objectives and translate them into executable media plans. ● Coordinate with creative, tech, and product te

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Location- Noida / Bangalore / Mumbai Role Overview: Campaign Operations Specialist will be responsible for the end-to-end execution, monitoring, and optimization of digital advertising campaigns across programmatic platforms, with a strong focus on Google Display & Video 360 (DV360), OTT/CTV, Display, and Video advertising. This role sits at the intersection of ad operations, campaign performance, and client delivery, ensuring campaigns launch accurately, deliver efficiently, meet KPIs, and drive measurable business outcomes. Key Responsibilities: Campaign Setup & Execution ● Set up and launch advertiser campaigns on DV360 and programmatic platforms, including Display, Video, YouTube, and OTT/CTV inventory. ● Configure insertion orders, line items, targeting, budgets, bidding, creatives, frequency caps, and flighting based on client briefs and media plans. ● Manage audience, contextual, geo, device, inventory, and OTT/CTV audience targeting. ● Execute campaigns across OTT/video inventory and connected TV environments, ensuring appropriate targeting, creative formats, and delivery. ● Ensure accurate campaign tagging, tracking, Floodlight/conversion tracking, and attribution setup. ● Perform detailed pre-launch QA to ensure error-free campaign execution. Campaign Monitoring & Optimization ● Monitor live campaigns for delivery, pacing, CTR, CPM, CPC, CVR, CPA, viewability, reach, frequency, and video completion rates. ● Perform ongoing optimizations across bids, targeting, budgets, creatives, inventory, and frequency to improve campaign performance. ● Monitor OTT/video campaigns for completion rate, VTR, viewabili

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Marketing Operations Specialist About the job This position is needed to oversee the planning, execution, and optimization of campaign operational requests. Reporting to the Manager, Marketing Campaign Operations, this role will be the operational backbone of our campaign initiatives. Responsibilities In this role, you’ll: Collaborate with stakeholders to develop campaign strategies, timelines, and objectives Build, test and execute marketing campaigns across various platforms Prioritize, track and document campaign request updates via project management software (Jira) Optimize internal processes to improve efficiency and reduce bottlenecks Resolve roadblocks and issues as needed to meet campaign goals Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a tradition

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. We're looking for a Marketing Automation Specialist to join our Marketing Operations team. In this role, you'll be the primary owner of driving communication from our Marketo instance - building, optimizing, and maintaining the automated and batch communications that power our marketing engine. You'll also work across a broader stack including Zoom Events, Salesloft, and Salesforce to ensure seamless campaign execution and reliable data flow across systems. This is a hands-on, high-volume production role for someone who is deeply fluent in Marketo and comfortable operating across a modern B2B marketing tech stack This role requires the flexibility to work a swing shift (9:00 am - 6:00 pm on three days and 1:00 pm - 10:00 pm twice a week) allowing for essential real-time overlap with our US office You Will: Marketing Campaign Operations (Marketo) Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM) Maintain performance reports and dashboards in partnership with BI to track program effectiveness. Webinar Production + Management (Zoom Events) Support technical setup and execution of webinars and virtual events in Zoom Even

Specialist - Brand & Social is responsible for executing brand strategies, managing content creation, and overseeing social media operations. Ensures consistent brand representation, monitors campaign performance, and supports digital advertising efforts to uphold the corporate brand identity across platforms. Source: Adani Group | Job ID: 55072

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Specialist – Regional Customer Success Operations, Services Specialist – Regional Customer Success Operations, Services Overview Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Regional Customer Success teams play a crucial role in ensuring our customers achieve their desired outcomes while maximizing the value of our products and services. As advocates for customer experience, this team is accountable for a strong onboarding experience, providing ongoing strategic support, and fostering long-term relationships. They work collaboratively with cross-functional teams to address customer needs, gather feedback on product improvements, develop tailored strategies that enhance customer satisfaction and retention, build customer advocacy to support our B2B marketing campaigns and create leads for value expansion for our Business Development teams. By focusing on proactive engagement and personalized service with our customers, the team is dedicated to driving customer value and contributing to the overall growth of the organization. About the Role Are you passionate ab

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. About the Role: Smartsheet is looking for a Field Marketing Specialist to join our Global Field & Partner Marketing Center of Excellence (COE) in India. This role provides centralized program execution and operational support to our Field Marketing Managers (FMMs) and Partner Marketing leads across North America, handling the repeatable, detail-intensive work that keeps regional campaigns, events, and partner programs running smoothly. You will work behind the scenes on tracking, reporting, and coordination so that regional field marketers can stay focused on strategy and stakeholder relationships. You will partner closely with FMMs and Partner Marketing Managers day-to-day. This is a strong fit for someone who enjoys structured execution, has an eye for detail, and wants to build broad exposure to field and partner marketing operations. This role will report directly to the Marketing COE Director with a matrixed accountability to the Field Marketing Manager Team across North America. You Will: ● Support execution of regional campaigns and events by maintaining trackers, timelines, and status updates in Smartsheet. ● Assist Field Marketing Managers with logistics coordination for regional events, webinars, and partner programs (venue/vendor tracking, registration monitoring, follow-up tasks). ● Maintain and update pipeline and performance of programs to support AQL/TQL/SAO reporting for regional reviews. ● Help build and format recurring reporting materials including PowerPoint recap decks, Excel summaries, and e

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role- Expectations/ Requirements: -Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon -Own the monitoring and tracking of metrics useful for performance analyses of campaigns -Set up and run experiments on campaigns -Streamline operations for reduced errors and increased efficiency -Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior Superpowers/ Skills that will help you succeed in this role: -Familiarity with any CLM tool. Prior experience with CleverTap will be an added advantage. -Aptitude – good with logical reasoning, breaking down problem statements, and hypothesis formation and validation -Ownership – Own campaigns end to end from execution to assessment to accommodating learnings – the candidate should be interested in the role or else it will be difficult to gather ownership and excel -Previous experience in operations is preferred - not mandatory Why join us? A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merc

Expectations/ Requirements  Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon  Own the monitoring and tracking of metrics useful for performance analyses of campaigns  Set up and run experiments on campaigns  Streamline operations for reduced errors and increased efficiency  Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior Superpowers/ Skills that will help you succeed in this role  Familiarity with any CLM tool. Prior experience with CleverTap will be an added advantage.  Aptitude – good with logical reasoning, breaking down problem statements, and hypothesis formation and validation  Ownership – Own campaigns end to end from execution to assessment to accommodating learnings – the candidate should be interested in the role or else it will be difficult to gather ownership and excel  Previous experience in operations is preferred - not mandatory Why join us  A collaborative output driven program that brings cohesiveness across businesses through technology  Improve the average revenue per use by increasing the cross-sell opportunities  A solid 360 feedbacks from your peer teams on your support of their goals  Respect, that is earned, not demanded from your peers and manager

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: We are looking for an experienced Campaign Manager who will manage end-to-end growth campaign execution and will analyze campaign performance, run experiments, optimize engagement/conversion, and work with cross-functional teams to ensure smooth and timely execution. Requirements: ●2+ years of hands-on experience in Growth Operations, preferably in a consumer tech or fintech environment, with strong campaign execution expertise. ● Strong proficiency in Clevertap, AI tools such as ChatGPT, Claude, and Gemini to improve operational efficiency, automate workflows, and enhance campaign processes. ●Manage end-to-end execution of cashback, CLM, push, and banner campaigns, including CleverTap setup, segmentation, targeting, scheduling, and QC. ●Collaborate with Growth, CLM, Marketing, Design, Promo, and Tech teams for seamless execution and timely resolution of dependencies. ● Analyze campaign performance, drive experimentation and optimization, and identify opportunities to improve engagement and conversion. ●Demonstrate strong ownership, analytical thinking, problem-solving, communication, and execution skills, with the ability to work independently. Why join us? A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ m

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role- ● Good command of using AI tools to enhance operational efficiency and campaign workflows. ● 2+ years of hands-on experience in Growth Operations in a consumer tech or fintech environment. ● Strong hands-on experience with CleverTap — campaign execution, user segmentation, and growth dashboards. ● Proven ability to collaborate with cross-functional teams — CLM, Marketing, Growth, and Design. ● Strong ownership mindset — takes accountability for outcomes and drives results with minimal hand-holding. ● Strong analytical thinking, problem-solving, and experimentation approach with clear communication skills. Why join us: Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of India’s most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership. Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the team: The Customer Operations team is at the heart of Forma.ai's mission. This team has a direct impact on the growth of Forma.ai. They are results-driven and solutions-minded. The Customer Operations team works closely with our customers, helping them to understand and take advantage of all the features Forma.ai offers and ensuring that they get the most value from the platform. What you'll be doing: Reporting & Dashboarding Design, maintain, and enhance dashboards in BI tools (e.g., Looker Studio, Salesforce/HubSpot reports) to monitor marketing campaign performance, sales pipeline health, lead flow, and conversion metrics Automate recurring reports and implement self-serve analytics capabilities for GTM teams Data Analysis & Insights Analyze funnel performance from top-of-funnel marketing campaigns to bottom-of-funnel sales outcomes Provide regular insights into key KPI s like campaign ROI, customer acquisition cost (CAC), and attribution across channels Support A/B testing initiatives, sales activity analysis, and segmentation strategies Scripting & Automation Write Python and SQL scripts to extract, clean, and structure data from external sources (e.g., job boards, press releases, M&A feeds, web scraping APIs ) Build automated enrichment pipelines to augment CRM and marketing data with third-party insights (e.g., firmographics, hiring activity, technology stack, fun

CRM Executive Location: Noida Experience: 1–3 Years Business: Paytm Money About the Role Paytm Money is looking for a detail-oriented CRM Executive to join its Execution Pod. In this role, you will be responsible for the end-to-end production, quality assurance, and deployment of customer communications across WhatsApp and Push Notification channels. You will ensure that every customer communication is accurate, engaging, compliant with SEBI regulations, and delivered seamlessly. This role requires strong attention to detail, excellent content review skills, and hands-on experience with CRM platforms. Key Responsibilities Draft, edit, and finalize communication copy for marketing campaigns in accordance with SEBI advertising and communication guidelines. Review and proof creatives, subject lines, CTAs, and campaign content before deployment to ensure accuracy and compliance. Set up, test, QA, and schedule campaigns on CleverTap across WhatsApp and Push Notification channels. Own campaign execution processes, including checklists, approvals, stakeholder coordination, and go-live timelines. Partner closely with Compliance and Legal teams to secure mandatory approvals and disclosures. Maintain campaign calendars, trackers, and execution dashboards to ensure timely delivery of all customer journeys. Monitor campaign deployment and proactively identify audience mismatches, delivery issues, or QA gaps. Ensure operational excellence with zero compliance misses and flawless campaign execution. Desired Skills & Qualifications 1–3 years of experience in CRM, Lifecycle Marketing, Content Operations, Marketing Operations, Customer Engagement, or Campaign Management. Hands-on experience with CleverTap is strongly preferred. Experience with MoEngage, WebEngage, Netcore, Braze, or similar CRM platforms is also valuable. Strong written English and content editing skills with the ability to create crisp, customer-friendly communication. Understanding of financial services com

OUR MISSION At Redwood, we empower our customers with lights-out automation for their mission-critical business processes. ABOUT US Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric—with AI embedded across the automation lifecycle—Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what’s next. CORE VALUES One Team. One Redwood Make Your Own Weather Obsess over Customer Success Work the Problem Be Curious Own the Outcome Respect Each Other YOUR IMPACT We’re looking for a Marketing Analytics Manager who will own the strategy and optimization of marketing performance reporting across the organization. This role goes beyond dashboard creation—you’ll act as a strategic partner to marketing and leadership, translating data into actionable insights that drive pipeline growth and improve campaign performance. You will define how success is measured across the marketing funnel, proactively identify trends and opportunities, and ensure the organization has a clear, consistent view of performance. You will partner closely with Marketing, RevOps, and data teams to enable scalable analytics solutions and trusted reporting. Analytics Strategy & Ownership Own the end-to-end marketing analytics strategy, including defining KPIs, establishing reporting frameworks, and standardizing measurement approaches across the funnel Establish and govern a consistent source of truth for marketing performance across channels, segments, and funnel stages Define success metrics tied to pipe