Campaign Management- Traffic Management- Growth

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: We are looking for an experienced Campaign Manager who will manage end-to-end growth campaign execution and will analyze campaign performance, run experiments, optimize engagement/conversion, and work with cross-functional teams to ensure smooth and timely execution. Requirements: ●2+ years of hands-on experience in Growth Operations, preferably in a consumer tech or fintech environment, with strong campaign execution expertise. ● Strong proficiency in Clevertap, AI tools such as ChatGPT, Claude, and Gemini to improve operational efficiency, automate workflows, and enhance campaign processes. ●Manage end-to-end execution of cashback, CLM, push, and banner campaigns, including CleverTap setup, segmentation, targeting, scheduling, and QC. ●Collaborate with Growth, CLM, Marketing, Design, Promo, and Tech teams for seamless execution and timely resolution of dependencies. ● Analyze campaign performance, drive experimentation and optimization, and identify opportunities to improve engagement and conversion. ●Demonstrate strong ownership, analytical thinking, problem-solving, communication, and execution skills, with the ability to work independently. Why join us? A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ m

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team: Our Key Offerings are divided into 5 broad categories as follows: • Entertainment • Digital Platforms • CVM Solutions • Enterprise Services • Financial Platforms One97 has the widest and largest deployment of telecom applications on cloud platforms in India and has a myriad of VAS services that have helped operators augment their revenue even in complex markets like India, SAARC, Middle East, Africa and many more Role Overview: We are looking for a data-driven Growth to support our mobile app and SuperApp ecosystem. The role combines analytical rigor with hands-on execution, focusing on user acquisition, retention, engagement, and GTM strategy optimization. The ideal candidate will be comfortable analyzing campaigns, evaluating go-to-market plans, and identifying actionable opportunities for growth. Key Responsibilities: *Growth Analysis & Insights: -Analyze campaign performance (push notifications, in-app messages, email, SMS, partnerships) and track conversion KPIs. -Monitor retention, reactivation, and engagement metrics, including feature adoption, transaction frequency, and monetization flows. -Conduct funnel and cohort analyses to identify bottlenecks in user journeys and growth opportunities. -Track campaign ROI, cost per acquisition (CPA), activation rate, referral conversion, and other key growth indicators. *GTM Strategy Support: -Assist in designing, executing, and analyzing go-to-market plans for new features, wallet flows, or app integrations. -Evaluate the effectiveness of promotional campaigns, incentive programs, and partnerships in driving adopti

Paytm Money is building the next generation of wealth management and investment products for India. As a Growth, Process & Data Specialist at the, you will sit at the intersection of analytics, CRM, and growth strategy - owning the data infrastructure and intelligence layer that powers our user acquisition, engagement, and retention campaigns. This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams. Key Responsibilities - Own end-to-end campaign operations: campaign intake, requirement understanding, audience setup, communication configuration, QA, launch, monitoring and post-campaign closure • Translate growth / CRM briefs into clear execution plans covering audience, eligibility, triggers, journeys, channel, frequency, dependencies, timelines and success metrics • Manage campaign execution across CRM channels such as Push, WhatsApp, SMS, Email and in-app, using platforms such as CleverTap / Seller Panel or equivalent • Partner with Data / Analytics teams to define cohorts, segments, event logic and data requirements; ensure audience accuracy and campaign eligibility before launch • Establish rigorous campaign QA and governance covering copy, links, variables, deep links, targeting, suppression rules, frequency caps, scheduling and tracking • Own campaign calendars and operating rhythms, prioritising multiple campaigns and ensuring timely delivery with minimal execution errors • Monitor live campaigns, identify delivery / targeting / performance issues, coordinate resolution and maintain campaign health dashboards / trackers • Drive campaign measurement and post-campaign reporting, including delivery, engagement, conversion, incremental impact and key learnings; feed insights back into future campaigns • Coordinate closely with Growth, Product, Analytics, Design, Content, Tech and Compl

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the role: You will own the campaigns that turn our merchant base into active borrowers. That means designing, launching and optimising multi-channel campaigns that drive loan eligibility checks, applications,disbursals and repeat borrowing among small businesses — kirana stores, retailers, restaurants and service merchants who accept payments on our platform. You will work closely with Product, Risk, Credit, Analytics, Sales to grow disbursals while keeping acquisition costs in check. What you will do: • Own the campaign calendar for merchant lending: new-to-credit acquisition, pre-approved offer activation, top-ups, renewals and win-back of dormant borrowers. • Plan and run campaigns across push notifications, SMS, WhatsApp, email, in-app banners, IVR/outbound calling and the field sales force. • Build merchant segments using transaction volumes, tenure, category, geography and eligibility, and tailor offers and messaging to each. • Design and run A/B tests on creatives, copy, offer framing, timing and channel mix; scale what works and kill what doesn't. • Track the full funnel — reach, click, eligibility check, application, KYC, sanction, disbursal — and fix the biggest drop-offs with Product and Ops. • Manage campaign budgets and incentives (cashback, fee waivers, interest-rate offers) against clear CAC and ROI targets. • Coordinate with lending partners on offer constructs, approved bases and co-branded communication. • Ensure every communication complies with RBI Digital Lending Guidelines, fair-practice codes and partner brand rules (KFS, APR disclosure, no misleading claims). • Run festive and se

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team Recharges & Utilities is a core business pillar for Paytm, spanning 20+ essential categories including Mobile Recharge, Electricity, DTH, and Loans. As a Manager on this team, you will be the “Growth Engine” — using deep data insight to identify opportunities and executing high-impact campaigns to acquire and retain millions of users. About the Role Analytical Execution & Category Growth We're looking for a high-ownership individual who is as comfortable writing SQL queries in Hive as designing a marketing campaign. You will own the full data lifecycle of your assigned categories and use that data to drive P&L growth and user retention — increasingly with AI tools like Claude as your everyday co-pilot for analysis, automation, and campaign creation. Core Roles & Responsibilities 1. Data Operations & Analytics (The “How”) - Data Extraction: Perform daily data extraction and prepare user-readable transaction reports. - Query Management: Write and optimize SQL queries day-to-day to track business health and run ad-hoc deep dives. - Automation: Use Advanced Excel and internal tools to automate recurring reports, streamlining MIS for leadership. - Data Modeling: Translate business questions (e.g. “Why is electricity bill churn increasing?”) into data models that surface actionable answers. - AI-Assisted Analysis: Use Claude or similar AI assistants to draft and debug SQL/queries, summarize large datasets, and produce first-pass insights — then apply your own judgment to validate and sharpen the output before it informs a decision. 2. Growth & Category Management (The “What”) - P&L Support: Help deliver r

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role We are looking for an experienced Growth professional (DGM/GM) to own customer acquisition, activation and usage for our Lending EMI business. The incumbent will drive the strategy and execution behind how customers discover, check their eligibility for, and activate Paytm EMI — spanning proactive outreach to pre-scored segments, always-on in-app/in-store eligibility checks, and in-the-moment discovery at the point of purchase. The role requires close partnership with Business Product, App Product, Risk, Risk Analytics, Brand Alliance, and Marketing teams to convert Paytm's existing user base — including Postpaid and other lending cohorts, and customers who already use Paytm's free credit report — into active, repeat EMI users, while keeping growth targets aligned with underwriting and portfolio quality constraints. About the Team The Growth team for Lending EMI owns the full top-of-funnel, activation charter and usage matrices: sizing and prioritizing the addressable base, running outbound and in-product campaigns, and measuring and improving conversion across every discovery channel — proactive whitelist outreach, standalone self- check, contextual at-purchase discovery, and merchant-assisted discovery. Key Responsibilities ● Own the GTM strategy and sequencing across customer segments (existing loan products/lending cohorts, the CIR base, internal usage patterns, new-to-credit customers) and merchant/category segments. ● Drive the proactive outreach ("Signup") program end to end: whitelist targeting, campaign design across push/SMS/email/in-app, frequency and consent management, and conversion tra