Growth Operations - Campaign - Paytm Money

Expectations/ Requirements  Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon  Own the monitoring and tracking of metrics useful for performance analyses of campaigns  Set up and run experiments on campaigns  Streamline operations for reduced errors and increased efficiency  Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior Superpowers/ Skills that will help you succeed in this role  Familiarity with any CLM tool. Prior experience with CleverTap will be an added advantage.  Aptitude – good with logical reasoning, breaking down problem statements, and hypothesis formation and validation  Ownership – Own campaigns end to end from execution to assessment to accommodating learnings – the candidate should be interested in the role or else it will be difficult to gather ownership and excel  Previous experience in operations is preferred - not mandatory Why join us  A collaborative output driven program that brings cohesiveness across businesses through technology  Improve the average revenue per use by increasing the cross-sell opportunities  A solid 360 feedbacks from your peer teams on your support of their goals  Respect, that is earned, not demanded from your peers and manager

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team: Our Key Offerings are divided into 5 broad categories as follows: • Entertainment • Digital Platforms • CVM Solutions • Enterprise Services • Financial Platforms One97 has the widest and largest deployment of telecom applications on cloud platforms in India and has a myriad of VAS services that have helped operators augment their revenue even in complex markets like India, SAARC, Middle East, Africa and many more Role Overview: We are looking for a data-driven Growth to support our mobile app and SuperApp ecosystem. The role combines analytical rigor with hands-on execution, focusing on user acquisition, retention, engagement, and GTM strategy optimization. The ideal candidate will be comfortable analyzing campaigns, evaluating go-to-market plans, and identifying actionable opportunities for growth. Key Responsibilities: *Growth Analysis & Insights: -Analyze campaign performance (push notifications, in-app messages, email, SMS, partnerships) and track conversion KPIs. -Monitor retention, reactivation, and engagement metrics, including feature adoption, transaction frequency, and monetization flows. -Conduct funnel and cohort analyses to identify bottlenecks in user journeys and growth opportunities. -Track campaign ROI, cost per acquisition (CPA), activation rate, referral conversion, and other key growth indicators. *GTM Strategy Support: -Assist in designing, executing, and analyzing go-to-market plans for new features, wallet flows, or app integrations. -Evaluate the effectiveness of promotional campaigns, incentive programs, and partnerships in driving adopti

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: We are looking for an experienced Campaign Manager who will manage end-to-end growth campaign execution and will analyze campaign performance, run experiments, optimize engagement/conversion, and work with cross-functional teams to ensure smooth and timely execution. Requirements: ●2+ years of hands-on experience in Growth Operations, preferably in a consumer tech or fintech environment, with strong campaign execution expertise. ● Strong proficiency in Clevertap, AI tools such as ChatGPT, Claude, and Gemini to improve operational efficiency, automate workflows, and enhance campaign processes. ●Manage end-to-end execution of cashback, CLM, push, and banner campaigns, including CleverTap setup, segmentation, targeting, scheduling, and QC. ●Collaborate with Growth, CLM, Marketing, Design, Promo, and Tech teams for seamless execution and timely resolution of dependencies. ● Analyze campaign performance, drive experimentation and optimization, and identify opportunities to improve engagement and conversion. ●Demonstrate strong ownership, analytical thinking, problem-solving, communication, and execution skills, with the ability to work independently. Why join us? A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ m

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: We are looking for a detail-oriented and proactive CLM Operations candidate to join the Paytm Campaign Lifecycle Management (CLM) team. In this role, you will be responsible for the end-to-end execution of off-deck and on-deck campaigns across multiple channels using CleverTap. You will collaborate closely with Category, Growth, and Traffic teams to ensure campaigns are set up accurately, approved on time, and monitored for performance. Key Responsibilities: 1. Campaign Execution & Management • Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle, Nodedupe, Event-based), Email, SMS, Chat, and WhatsApp channels. • Set up and manage CleverTap Journeys, including event-based triggers, audience segmentation, and multi-step flows. • Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native Display). 2. Data Fetching & Validation • Fetch and validate campaign base sizes using CleverTap's segment builder and cross- reference against push campaign base size checks. • Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image specs before campaign scheduling. • Monitor campaign delivery metrics post-launch; flag anomalies such as unusual drop in reach or delivery rates (expected benchmark: 50–60% delivery/acquiry). • Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation Team Sheet to ensure alignment. • Ensure all campaigns have a valid Label ID from the CLM Category List, and that CategoryId and CategoryName key-value pairs are correctly mapped (case-sensitive)

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team Recharges & Utilities is a core business pillar for Paytm, spanning 20+ essential categories including Mobile Recharge, Electricity, DTH, and Loans. As a Manager on this team, you will be the “Growth Engine” — using deep data insight to identify opportunities and executing high-impact campaigns to acquire and retain millions of users. About the Role Analytical Execution & Category Growth We're looking for a high-ownership individual who is as comfortable writing SQL queries in Hive as designing a marketing campaign. You will own the full data lifecycle of your assigned categories and use that data to drive P&L growth and user retention — increasingly with AI tools like Claude as your everyday co-pilot for analysis, automation, and campaign creation. Core Roles & Responsibilities 1. Data Operations & Analytics (The “How”) - Data Extraction: Perform daily data extraction and prepare user-readable transaction reports. - Query Management: Write and optimize SQL queries day-to-day to track business health and run ad-hoc deep dives. - Automation: Use Advanced Excel and internal tools to automate recurring reports, streamlining MIS for leadership. - Data Modeling: Translate business questions (e.g. “Why is electricity bill churn increasing?”) into data models that surface actionable answers. - AI-Assisted Analysis: Use Claude or similar AI assistants to draft and debug SQL/queries, summarize large datasets, and produce first-pass insights — then apply your own judgment to validate and sharpen the output before it informs a decision. 2. Growth & Category Management (The “What”) - P&L Support: Help deliver r

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role- KEY RESPONSIBILITIES Business Insights & Growth - Drive data-led growth across the acquisition, retention, churn, revenue and GMV lifecycle. - Own deep-dive analytics to identify key drivers and opportunities for acquisition, engagement, retention and churn reduction. - Drive Revenue and GMV growth in line with the Annual Operating Plan (AOP) through actionable insights and growth recommendations. Customer & Lifecycle Analytics - Analyse cohorts, journeys, segments and behavioural trends to improve customer lifetime value and repeat transactions. - Build cohort and retention frameworks (D0/D7/D30, monthly triangles) across new, reactivated and repeat users. - Diagnose churn and cancellation drivers and recommend structural fixes, not surface-level corrections. Campaign Efficacy & Attribution - Measure and optimize campaign efficacy — identifying the right segments, propositions, channels and levers to maximize incremental GMV and revenue. - Conduct funnel, cohort, campaign and attribution analysis to identify performance gaps and recommend corrective actions. - Reconcile promotional burn against incremental GMV; establish ROI and cost-per-incremental-user benchmarks by campaign and segment. - Analyse A/B tests and control-group experiments to isolate true incrementality. Metrics, Dashboards & Models - Build and track key business metrics, dashboards, performance frameworks and analytical models to monitor growth against AOP. - Own metric definitions and data integrity; maintain a single source of truth across teams. - Develop forecasting and scenario models for GMV, revenue and user base to suppo