Digital Campaign Manager – State Grassroots

Campaign Execution & Strategy: Own end-to-end digital strategy and hands-on execution for your states, including paid media strategy, building landing pages, setting up email/text lifecycle campaigns, and managing organic support.

State Partnership & Advocacy: Serve as the primary digital point of contact and internal champion for an assigned cohort of state chapters; manage multiple concurrent state relationships and campaign timelines with strong attention to detail, while proactively surfacing state-level needs and wins to broader leadership.

KPI/Goal Setting: Translate state legislative objectives into specific digital targets, audience segments, channel mixes, and measurable KPIs.

Cross-Functional Collaboration: Serve as the primary executor managing day-to-day campaign deployment with media vendor partner; coordinate with national specialized capability teams (e.g. Web, Creative, Analytics, Lifecycle) when a state campaign scales and requires additional resources.

Reporting & Analysis: Deliver regular performance reporting to state stakeholders, tying digital metrics directly to their actual legislative goals.

Growth & Optimization: Proactively identify opportunities for state chapters to expand their use of digital tools and document lessons learned for the team playbook.

Experience: 2-4 years developing digital campaign strategy and overseeing execution, ideally in an advocacy, political, or issue-campaign environment.

Execution Mindset: A balance of strategic thinking and tactical execution; comfortable managing high-level partner relationships while simultaneously building digital assets and launching campaigns.

Relationship Management: Proven ability to manage expectations, build trust with remote stakeholders, and explain complex digital strategies in plain terms.

Digital Native: Solid understanding of paid media planning, lifecycle marketing (email/text), audience segmenting, and CRM data systems; experience deploying these tools in an advocacy context (e.g. broadcast or P2P texting) is highly preferred.

Tool Familiarity: Proficiency with digital advocacy platforms and ad managers (Meta Ads Manager, Unbounce, Speak4, i360), workflow tools (AirTable, Workfront, Microsoft 365), and an openness to leveraging generative AI to accelerate daily workflow and execution speed.

Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

Experience working directly with state-level grassroots or regional political teams

Background in client services, account management, or agency partner-success roles

Bilingual communication skills (Spanish and English)

Hands-on experience with copywriting, basic design, or project management certifications

Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.

A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.

Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.