R
Brooklyn, New York, United States
From $70K/yr
Recruitment
H
Pay vs market · Above median
This job's pay ($75,000 a year at the midpoint) is higher than about 60% of 47 salary-listed Sales Development Representative jobs in United States in the last 12 months; their median is $65,000.
Role overview
Job description
About HowGood
HowGood is an independent research company and SaaS platform with the world's largest database on food product sustainability. We help food brands, retailers, restaurants, and ingredient suppliers measure, reduce, report, and communicate the environmental and social impact of what they make and sell.
Our platform, Latis, assesses more than 33,000 ingredients across eight sustainability metrics, including on-farm emissions, water use, soil health, biodiversity, animal welfare and labor risk. Sustainability, R&D, and procurement teams at some of the largest food companies in the world use it to make better product and sourcing decisions. HowGood is backed by FirstMark.
The Role
What You'll Do
What You Bring
How Success is Measured
You'll open conversations with the food and CPG companies that need credible sustainability data, and turn them into qualified first meetings for our Account Executives.
This is a chance to be a founding member of HowGood's SDR team. You'll work directly with our Head of Sales, help write the playbook the team members after you will use, and turn the suppliers who join HowGood through SupplierConnect into sales conversations.
Prospect into food and beverage brands, CPG manufacturers, retailers, foodservice operators, and ingredient suppliers.
Cold call, email, and message sustainability, R&D, procurement, and commercial leaders every day, with outreach creative enough to stand out from the other vendors in their inbox.
Work the suppliers who submit data through SupplierConnect: research each account, find the right buyer, and start a sales conversation.
Spot buying signals, such as new climate commitments, Scope 3 reporting deadlines, retailer data requests, and new sustainability hires.
Qualify every meeting against agreed criteria before it reaches an AE's calendar, and hand it off with clear notes.
Use AI tools to research accounts, personalize outreach, and keep the CRM accurate daily.
Test messaging by segment, track what converts, and share results with the sales team each week.
Must have
A prior prospecting role (SDR or BDR) and a prior quota-carrying role, ideally at a B2B SaaS or data company.
A track record you can show with numbers: meetings booked, quota attainment, pipeline sourced.
A creative streak. Buyers get dozens of cold emails a week, and you find ways to be the one they answer.
No fear of the phone. Cold calling is part of every day here, and a no just means you dial the next number.
Hands-on experience with prospecting and AI tools, such as Apollo, Clay, Amplemarket, or AI research assistants.
Nice to have
Experience selling into food, CPG, retail, or supply chain companies.
Familiarity with sustainability topics such as carbon accounting, Scope 3 emissions or ESG reporting.
Experience selling to enterprise accounts with several stakeholders.
A second language for prospects in Europe. Preference for German, French, Spanish, and Italian.
The main measure is qualified meetings held per month. A meeting counts when it meets our qualification criteria, the prospect attends, and the opportunity advances to the next sales stage.
| Period | Focus | Target |
| Days 1 to 30 | Learn Latis, our customers and segments; build first sequences; shadow discovery calls | 2 to 3 qualified meetings held |
| Days 31 to 60 | Run full outbound volume and Supplier Connect follow-up; refine messaging from reply data | 4 to 6 qualified meetings held |
| Days 61 to 90 | Fully ramped; own a segment and report on what's working | 6 to 8 qualified meetings held per month |
We also track activity, reply rates, and how many meetings become opportunities, to see what to improve.
Why HowGood:
Food systems produce about a third of global greenhouse gas emissions, and everyone at HowGood is here because we care about changing that. You’ll join a small, friendly team that shares this goal, and you’ll build a strong network by talking every day with sustainability leaders across food and agriculture. This role is a great springboard for a sales career, as you’ll work directly with our sales team and help build the SDR playbook.
Compensation and Logistics
|
Item |
Detail |
|
Base salary |
$70,000 to $80,000 |
|
Variable |
$100,000 to $115,000 OTE, paid on qualified meetings held that advance to opportunity |
|
Location |
Brooklyn, NY office; Europe; or remote |
|
Reports to |
Rachel Calomeni, Head of Sales |
|
US Benefits (benefits vary by country) |
Medical, dental and vision insurance; disability insurance; flexible paid time off; three months of paid parental leave; time off to volunteer; support for continued education |
About this listing
- Source: Howgood's official careers site (via Lever) · last confirmed on the source 3 Nov 2026
- Posted 20 Oct 2026
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Role market pulse
How Sales Development Representative demand looks in United States
Live jobs
77
Posted 30d
22
30d movement
-21.4%
Remote share
27.3%
Salary listed
59.7%
Salary trend 1Y
Not enough history
What they are looking for
Skills & requirements
aiaccountingsupply chainlogisticsprocurementCRM
Qualification
The Role You'll open conversations with the food and CPG companies that need credible sustainability data, and turn them into qualified first meetings for our Account Executives; How Success is Measured The main measure is qualified meetings held per month; A meeting counts when it meets our qualification criteria, the prospect attends, and the opportunity advances to the next sales stage
Department · HowGood
Hiring company
Howgood
The world's leading platform for accurate and actionable impact reduction. Measure, reduce, collaborate and report - with ease.
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