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Active1mo ago

Senior CRM Manager, Referrals (all genders)

HelloFresh·📍 Berlin, Germany

Employment

Full-Time

Work mode

On-site

Experience

3–5 years

Salary

Not disclosed

Salary not disclosed

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Role overview

Job description

The role Are you passionate about driving customer growth through smart, data-driven CRM? As the Senior CRM Manager for Referrals, you will play a critical role in scaling HelloFresh Group's Referral program - one of our highest-ROI acquisition channels - across our global brand portfolio. Your mission: make sure every HelloFresh Group brand benefits from the best referral journeys we build. This role goes beyond executing campaigns. You will design E2E customer journeys across Email, Push, and in-product touchpoints; build segmented communication strategies that turn happy customers into active referrers; and contribute directly to the CRM strategy for our global RAF program - helping shape how we reach and activate customers across 16 countries. You will work closely with CRM Operations, Product, Analytics, Pricing & Discounting and Creative - and you will lead the way in applying AI-d

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About this listing

  • Source: HelloFresh's official careers site (via Greenhouse) · last confirmed on the source 3 Nov 2026
  • Posted 29 Sept 2026

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What they are looking for

Skills & requirements

Qualification

Degree in marketing, business, communications, or a related field

Department · Marketing

Hiring company

HelloFresh

HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit company. In Q1 2020 alone we provided 111 million meals to 4.2 million households worldwide in 14 countries across 3 continents. HelloFresh supplies everything you need to prepare quality, delicious, home-cooked meals that require no planning, no shopping and no hassle. Every ingredient needed for our thousands of exclusive recipes is carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making dinner a delicious achievement – not just another meal – takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our offices across the globe from New York to Berlin, London to Sydney are filled with more than 7,000 high-performing and ambitious talents from over 70 countries. We’re always looking for new ingredients to spice up our recipe, so join us now!

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