Senior Customer & Lifecycle Marketing Manager

About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy . AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the Role: As the Lifecycle Marketing Manager for Gusto's accountant/indirect channel, you'll own the lifecycle marketing strategy that shapes how Gusto shows up for the accountants and bookkeepers who trust us with their clients' businesses, primarily across email and webinar communications. You'll build and continuously improve the programs that bring that strategy to life, with AI-powered and agentic workflows as a core part of how you work, not an add-on to it. This is a hands-on builder's role: you'll partner closely with Product Marketing, Product, Engineering, Data Science, AI Ops, and Brand/Creative to deliver a consistent, high-quality partner experience with measurable impact on engagement, retention, and growth for the accountant channel. About the Team: The Customer Lifecycle Marketing (CLM) team owns how Gusto engages, retains, and grows its existing customer and partner relationships via email (in this role, specifically the accountants and bookkeepers who serve as Gusto's indirect channel to small businesses). The team builds and runs the e

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role As a Senior Lifecycle Marketing Manager, you will play a critical role in driving Smart Card planning and ongoing growth for the product and its product features. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs. This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle. What you’ll do: Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation and ongoing spend. Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals. Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive ongoing spend, rewards redemption and upsell. Design and deploy educational content strategies to help members build their credit profile through responsible use of their secured Smart Card. Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performanc

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-6aa4484d-eebc-83e8-89a6-0bd6ff429c20-39" data-turn-id-container="request-6aa4484d-eebc-83e8-89a6-0bd6ff429c20-39" data-testid="conversation-turn-12" data-turn="assistant"> Role Purpose Jumio’s customers do more than renew. They expand, advocate and become proof points that help win new business. The Senior Manager, Customer Marketing will build the programs, communications and campaigns needed to make that happen at scale. You will own the customer marketing function across Jumio’s existing customer base, working at the intersection of Marketing, Customer Success and Account Management. You will build lifecycle communications that reinforce value, establish a structured advocacy program that turns satisfied customers into active references, and create events and content that strengthen customer relationships. This is a senior individual-contributor position with end-to-end program ownership and no direct revenue quota. Role Value By joining Jumio’s marketing organization, you will: Build the infrastructure and operating model for customer marketing at Jumio Give Customer Success and Account Management repeatable programs and content that support adoption, renewal and expansion Develop a reliable network of customer advocates, references and speakers Turn customer insights into useful input for Product, Marketing and go-to-market teams Create customer proof that strengthens Jumio’s credibility and supports new business Example Responsibilities Own Jumio’s customer communication calendar, including product updates, feature-adoption campaigns and lifecycle email programs that keep customers informed and engaged Build and manage a structured customer advocacy program covering references, case study participants, G2 reviewers, event speakers and

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, Seattle, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role WRITER is looking for a senior lifecycle marketing manager to own how we engage, nurture, and grow our audiences across the customer journey. You'll own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization. At the heart of the role is a simple goal: getting the right message to the right person at the right time. This is both a strategic and highly hands-on role. You'll define our lifecycle strategy and then get into HubSpot to build it: creating emails, audiences, workflows, nurture programs, triggered journeys, tests, and reporting. You'll use behavioral, account, intent, and engagement signals to understand where people are in their journey and create experiences that become more relevant and personalized over time. You'll also help define what lifecycle marketing looks like in an AI-first world, exploring how AI can change the way we build audiences, personaliz

About the Team The Customer Success Team is part of DoorDash's In-Store Business Unit and serves as the heartbeat of our customers. We are a diverse, global team working to help our customers meet and exceed their business goals through creative problem-solving, data and deep product knowledge, always with a customer centric approach. Our team is a group of empathetic relationship builders, curious minds, doers, thinkers, strategizers, and friendly humans who are passionate about supporting the hospitality industry. About the Role We are looking for a Senior Customer Success Manager (Senior CSM) to drive strategic partnership, retention, and growth across a portfolio of our highest-value and complex SMB customers. This is a high-touch, relationship-driven role focused on delivering measurable business outcomes across the full customer lifecycle, including onboarding, adoption, renewal, and expansion. As a Senior CSM, you will operate as a trusted advisor to key stakeholders, partnering closely with Account Management to drive long-term customer success and revenue growth. You’re excited about this opportunity because you will… Own a High-Value Book of Business. Manage a tailored, high-value portfolio of customers in key strategic markets, delivering deep, high-touch engagement to drive strong customer health, retention, and expansion. Drive End-to-End Customer Outcomes. Own the full customer lifecycle—from onboarding and adoption through renewal and growth—ensuring customers realize measurable ROI and long-term value from our platform. Lead High-Impact Customer Engagement. Develop and execute tailored account strategies, including leading high-impact business reviews and planning sessions with senior and executive stakeholders. Act as a Trusted Advisor. Build deep relationships with key decision-makers, providing strategic guidance that influences customer business outcomes and long-term success. Partner Closely with Account Management. Collaborate in a highly integ

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. About the Opportunity The Senior Growth Manager will own local growth strategy and end-to-end program delivery across product go-to-market, customer growth, and priority segments, including advanced traders and VIPs. This is a hands-on senior individual contributor role responsible for translating business and product priorities into coordinated growth initiatives and measurable commercial outcomes. The role will act as the key local stakeholder for global Performance Marketing and Lifecycle teams while working closely with Product, Relationship Management, Data, Marketing, and other regional and global stakeholders. What You'll be Doing Own local product and lifecycle marketing initiatives end to end, from strategy and positioning through execution, journey optimization, and performance reporting . Lead product marketing and go-to-market programs for priority products, defining positioning, target segments, customer journeys, value propositions, messaging, and adoption metrics . Develop full-funnel lifecycle strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving activation, feature adoption, retention, monetization, and lifetime value . Design customer lifecycle, loyalty, reward, engagement, and