Location : Barcelona, Berlin or Hamburg Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets. As a key member of the CRM team, reporting directly to the Head of CRM, you’ll collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support our business growth. YOUR DAILY ADVENTURES WILL INCLUDE: Drive the technical design, implementation, optimization, and scalability of CRM systems. Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals. Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency. Ensure data quality, integrity, and compliance through audits and analysis. Troubleshoot CRM performance issues and optimize system functionality. Analyze CRM data to generate insights and recommendations. Manage technical vendors and maintain system documentation. Develop in-app messages and email templates using HTML, CSS, and JavaScript. Write SQL and Python scripts for segmentation and ETL processes. Our MarTech stack : Braze | Tableau | Mixpanel & more TO BE SUCCESSFUL IN THIS ROLE: Bachelor's degree in Information Technology, Computer Science, Business, or a related field. Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery. Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications. Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization. Strong analytical and problem-solving skills with a data-driven mindset. Experience with API integrations and understanding of data structures and microservices. Ability to c
Salary not disclosed
Check market pay for comparable Data Analyst roles before applying.
Role overview
Job description
Location : Come and join us in Hamburg, Berlin or Barcelona! Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive. We are looking for a Senior Data Analyst (m/f/d) to collaborate with our operational squads. In this role you will be able to become an expert in our business and data analysis systems and environment to allow you to champion data-driven decisions as part of the Data Operations team. Be ready to work in a multinational, diverse, highly motivated and collaborative team of passionate analysts who strive for excellence and like to have fun. Are you ready for your next ride? YOUR DAILY ADVENTURES WILL INCLUDE: Focus on analysing and presenting recommendations/process changes/new initiatives to management using insights derived from data. Use your technical skills such as actively engaging in configuration and programming in the
…What they are looking for
Skills & requirements
Qualification
In this role you will be able to become an expert in our business and data analysis systems and environment to allow you to champion data-driven decisions as part of the Data Operations team; Be ready to work in a multinational, diverse, highly motivated and collaborative team of passionate analysts who strive for excellence and like to have fun
Department · Data & Analytics
Hiring company
Freenow by Lyft
Explore this employer's active roles, salary signals and company profile on Jobiba.
Keep exploring
Similar active roles
Fresh roles matched to this title and market.
🔔 Get job alerts
New (Senior) Data Analyst (m/f/d) - Hamburg jobs in Hamburg, Germany, straight to your inbox.
No spam · Unsubscribe anytime