Software Engineer

About RepRally RepRally is building the future of wholesale commerce. We’re a VC-backed technology startup in NYC, uniting brands, sales reps, and distributors into a single, powerful platform. Our mission: to make wholesale as connected, data-driven, and frictionless as consumer e-commerce. We intentionally keep a low profile, but behind the scenes we’re scaling fast — powered by a tight-knit, elite team and backed by leading vertical investors including Infinity Ventures, Indicator Ventures, Mu Ventures, and Clocktower Ventures. Why This Role Matters We’re looking for a senior, hands-on engineer who wants to own major product initiatives end-to-end. You’ll help architect and ship gamified features that drive lead generation, cart curation, and orders on our mobile-first platform. You’ll be building the backbone of a three-sided marketplace that’s transforming an industry — and you’ll do it in person with some of the sharpest operators in NYC. What You’ll Do Lead large initiatives from whiteboard to production, breaking down complex requirements into clear execution plans. Architect and launch scalable, high-impact solutions for review flows, data provision, and platform integrations. Collaborate directly with leadership to shape roadmap and technical direction. Create engineering best practices for reviews, coding standards, and team insights. Build efficient, reliable backend systems that can scale as our user base grows. What We’re Looking For 3–7+ years of engineering experience, ideally with startup or high-growth company exposure. Proven ability to design and build large-scale systems. Proficiency in backend server languages (Go, Ruby, Java, or Kotlin). Experience with modern JavaScript/TypeScript frameworks. Solid understanding of relational and NoSQL databases. Strong technical leadership and collaborative skills — you know how to elevate the team around you. Bachelor’s degree or equivalent experience. Why You’ll Love Working Here Impact from Day One: You’ll own projects that directly move the needle for the business. Elite Team: Work alongside top-tier talent in engineering, product, and sales. On-Site Energy: Collaborate in our Manhattan HQ — no Zoom fatigue, just fast decisions and faster builds. Competitive Compensation + Equity: Every team member gets meaningful ownership. Benefits that have your back: 99% of medical, dental, and vision premiums covered. Unlimited PTO (we mean it).