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Role overview
Job description
The role As the Lead of Paid Search, you will guide the strategic direction and performance of one of the largest acquisition channels across the international meal-kit and ready-to-eat portfolio (HelloFresh, Green Chef, EveryPlate, and Youfoodz). Operating within a global, matrixed organization, you will act as the key bridge between centrally defined global strategy and local market execution. You will be responsible for ensuring that global Paid Search roadmaps, frameworks, and best practices are effectively translated, localized, and executed to meet regional business objectives. At the same time, you will advocate for the international market needs, influencing global stakeholders to continuously refine and evolve the overarching strategy. You will be responsible for ensuring that global Paid Search roadmaps, frameworks, and best practices are effectively translated, localized, and
…About this listing
- Source: HelloFresh's official careers site (via Greenhouse) · last confirmed on the source 1 Nov 2026
- Posted 15 Oct 2026
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What they are looking for
Skills & requirements
Qualification
A bachelor’s degree with a strong academic record or proven relevant commercial experience. Technical Mastery : Deep expertise in search bidding strategies (tCPA, tROAS), auction dynamics, and various campaign types (Search, Shopping, Performance Max, AI Max). Platform Proficiency : Google and Bing Ads certification is required; familiarity with tag management is essential. Operational Excellence : Strong organizational and project management skills with the ability to own large-scale initiatives from start to finish. What we offer Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. Immerse yourself in a diverse global community of 90+ nationalities. Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model. Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals. Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy. Plus, we've got your well-being covered with mental health support
Department · Marketing
Hiring company
HelloFresh
HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit company. In Q1 2020 alone we provided 111 million meals to 4.2 million households worldwide in 14 countries across 3 continents. HelloFresh supplies everything you need to prepare quality, delicious, home-cooked meals that require no planning, no shopping and no hassle. Every ingredient needed for our thousands of exclusive recipes is carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making dinner a delicious achievement – not just another meal – takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our offices across the globe from New York to Berlin, London to Sydney are filled with more than 7,000 high-performing and ambitious talents from over 70 countries. We’re always looking for new ingredients to spice up our recipe, so join us now!
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