Activation Manager Jobs

Paytm Money is building the next generation of wealth management and investment products for India. As a Growth, Process & Data Specialist at the, you will sit at the intersection of analytics, CRM, and growth strategy - owning the data infrastructure and intelligence layer that powers our user acquisition, engagement, and retention campaigns. This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams. Key Responsibilities - Own end-to-end cohort analytics across the user lifecycle - acquisition, activation, engagement, and churn - and translate insights into actionable growth strategiesDesign and maintain user scoring models (engagement, propensity-to-invest, churn risk) to enable intelligent segmentation and personalised CRM campaignsBuild and manage data pipelines and Looker Studio dashboards to provide self-serve reporting for growth, CRM, and leadership teamsDevelop and iterate on multi-touch campaign attribution models and Customer Lifetime Value (CLTV) frameworks to measure ROI and guide retention investmentDefine audience segments, trigger logic, and data contracts for CRM automation tools (Seller Panel / CleverTap or equivalent) to enable precise, data-driven campaign executionCreate and own structured PowerPoint decks for weekly, monthly, and quarterly business reviews - synthesising data into crisp narratives for leadership and cross-functional stakeholdersDrive standardised processes for campaign planning, data QA, A/B test design, and performance reporting across the growth function Who We're Looking For 3–6 years of experience in growth analytics, CRM analytics, or a data specialist role, preferably in fintech, consumer internet, or BFSI Strong hands-on proficiency in SQL & dashboards, with demonstrated experience building cohort analyses, funnel analytics, and behavioural se

Lifecycle Marketing Manager- 3 month FTC Team: Marketing Prolific At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts academic research. What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs. We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever. The role Prolific’s self-serve motion is a core growth engine for Prolific. We’re looking for an experienced lifecycle marketer to scale and ship the foundations of our lifecycle programme: onboarding, activation, retention and reactivation across email and in-app, plus the product-qualified signals that tell Sales which accounts are worth a conversation. You’ll work with Product, Customer Success, Sales/RevOps and Product Marketing. We need someone who can get up to speed quickly, make sound calls with minimal direction, and deliver programmes, dashboards and documentation. This is not a traditional B2B SaaS marketing role. We’re looking for someone who has run lifecycle in a product-led, self-serve business, where users sign up and start on their own and marketing’s job is to drive behaviour in and around the product. Demand gen, MQL/SQL pipeline, events and sales-led nurture are not the right background. This is a full-time, 3 month fixed-term contract, with the potential to extend depending on business needs. What you’ll bring to the role 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company , with a track record of moving activation, retent

Lifecycle Marketing Manager- 3 month FTC Team: Marketing Prolific At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts academic research. What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs. We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever. The role Prolific’s self-serve motion is a core growth engine for Prolific. We’re looking for an experienced lifecycle marketer to scale and ship the foundations of our lifecycle programme: onboarding, activation, retention and reactivation across email and in-app, plus the product-qualified signals that tell Sales which accounts are worth a conversation. You’ll work with Product, Customer Success, Sales/RevOps and Product Marketing. We need someone who can get up to speed quickly, make sound calls with minimal direction, and deliver programmes, dashboards and documentation. This is not a traditional B2B SaaS marketing role. We’re looking for someone who has run lifecycle in a product-led, self-serve business, where users sign up and start on their own and marketing’s job is to drive behaviour in and around the product. Demand gen, MQL/SQL pipeline, events and sales-led nurture are not the right background. This is a full-time, 3 month fixed-term contract, with the potential to extend depending on business needs. What you’ll bring to the role 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company , with a track record of moving activation, retention or

Lifecycle Marketing Manager- 3 month FTC Team: Marketing Prolific At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts academic research. What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs. We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever. The role Prolific’s self-serve motion is a core growth engine for Prolific. We’re looking for an experienced lifecycle marketer to scale and ship the foundations of our lifecycle programme: onboarding, activation, retention and reactivation across email and in-app, plus the product-qualified signals that tell Sales which accounts are worth a conversation. You’ll work with Product, Customer Success, Sales/RevOps and Product Marketing. We need someone who can get up to speed quickly, make sound calls with minimal direction, and deliver programmes, dashboards and documentation. This is not a traditional B2B SaaS marketing role. We’re looking for someone who has run lifecycle in a product-led, self-serve business, where users sign up and start on their own and marketing’s job is to drive behaviour in and around the product. Demand gen, MQL/SQL pipeline, events and sales-led nurture are not the right background. This is a full-time, 3 month fixed-term contract, with the potential to extend depending on business needs. What you’ll bring to the role 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company , with a track record of moving activation, retent

Lifecycle Marketing Manager- 3 month FTC Team: Marketing Prolific At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts academic research. What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs. We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever. The role Prolific’s self-serve motion is a core growth engine for Prolific. We’re looking for an experienced lifecycle marketer to scale and ship the foundations of our lifecycle programme: onboarding, activation, retention and reactivation across email and in-app, plus the product-qualified signals that tell Sales which accounts are worth a conversation. You’ll work with Product, Customer Success, Sales/RevOps and Product Marketing. We need someone who can get up to speed quickly, make sound calls with minimal direction, and deliver programmes, dashboards and documentation. This is not a traditional B2B SaaS marketing role. We’re looking for someone who has run lifecycle in a product-led, self-serve business, where users sign up and start on their own and marketing’s job is to drive behaviour in and around the product. Demand gen, MQL/SQL pipeline, events and sales-led nurture are not the right background. This is a full-time, 3 month fixed-term contract, with the potential to extend depending on business needs. What you’ll bring to the role 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company , with a track record of moving activation, retention or

Perplexity is seeking an Enterprise Product Growth Manager to own the full nurture and engagement engine for our enterprise and business buyers — from the first outbound touch through closed-won and into expansion. You will partner closely with Demand Generation, Sales, Product Marketing, and Revenue Operations to move accounts through every stage of the funnel, and you will build the AI-native tooling that makes those programs run. We are not looking for someone to operate yesterday's marketing stack. If you are the kind of marketer who writes their own SQL, prototypes their own agents, and treats every flow as something to automate rather than execute by hand — this role was written for you. RESPONSIBILITIES Develop and own Perplexity's end-to-end enterprise lifecycle user states — outbound nurture, MQL-to-SQL conversion, opportunity acceleration, post-sale activation, expansion, and renewal — with direct accountability for pipeline created, pipeline progressed, and revenue retained. Build and operate AI-native lifecycle tooling — agents that segment audiences from the warehouse, personalize copy at the account and persona level, choose channel and send time, QA before send, and read out results — replacing manual work in our stack wherever it appears. Design and run multi-channel nurture across email, in-product, notifications, Slack, and emerging surfaces, tailored to enterprise personas with content tied to where each account sits in the funnel. Partner with Demand Generation and Sales on top-of-funnel outbound: turn cold and intent-signaled accounts into engaged conversations, and instrument the handoffs that move them to opportunity. Own post-sale lifecycle: admin onboarding, end-user activation, feature adoption, at-risk intervention, and expansion plays that grow seats and ARR inside existing accounts. Run every program as an experiment. Define the hypothesis, the control, the primary metric, and the readout. Kill what doesn't work, double down on what does

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role The New York Times' Marketing team is looking for an Associate Manager, Growth Media Strategy (Temporary) oversees paid digital media strategy for our Acquisition program.The Enterprise Paid Acquisition team works on projects in service of enterprise subscription growth, making decisions to ensure we maximize paid subscriptions across products, including the All Access bundle, Cooking, Games and The Athletic. Job Description You will manage campaign activation, development, optimization and reporting. You will work with internal partners in Marketing, Creative, Data Insights, and Audience in helping us reach our goal to achieve 15 million subscribers by 2027. This is a hybrid role based in our New York headquarters, reporting to the Manager, Growth Media Strategy. You can typically expect to be in the office 3 days per week. Responsibilities: You will provide performance reports and insights for ongoing analysis, including ad hoc analysis to determine short and long-term optimizations and support forecasting needs. Use past insights, data visualizations, and research to develop POVs and share media expertise with the immediate and broader team in both written and verbal formats. Manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors to maximize return on ad spend. Partner with the in-house platforms team, guiding campaign execution. Approve optimization recommendations and enhance perfor

JOB SUMMARY B-Stock's marketplace growth depends on a thriving buyer ecosystem at every level. This role owns the full buyer lifecycle — from acquiring and activating new buyers to growing them into Premier Buyers ($250K+/year) — through hands-on lifecycle execution, personalized marketing programs, and cross-functional partnership. This is a builder and operator role. The person who takes this job will design and build B-Stock's buyer lifecycle architecture from the ground up — Braze canvases, segmentation frameworks, behavioral triggers, journey orchestration — and own the engagement and activation outcomes those programs drive. The personalization strategy and prioritization tradeoffs are set at the team level; this person owns making that strategy real through expert execution and continuous optimization. This is a builder role in every sense, including how you use AI: you'll design AI-powered automations and agentic workflows into the lifecycle programs you build. This is also a cross-functional role. Success depends on close partnership with Product and Data teams to get the right signals into the right programs, and on building credibility with the Buyer Account Management team to ensure high-value buyers are prioritized and well-served. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES Lifecycle Architecture & Hands-On Execution Design and build B-Stock's buyer lifecycle architecture in Braze — canvases, onboarding journeys, behavioral triggers, re-engagement flows, and retention programs across all buyer segments. Own segmentation strategy and execution: define buyer cohorts by behavior, transaction history, lifecycle stage, and engagement score, and build the segmentation logic that powers personalized messaging at scale. Orchestrate messaging across channels — email, in-app, push, and SMS — ensuring the right message reaches the right buyer at the right moment without creating fatigue. Build and iterate on personalization frameworks: define which

Datadog is seeking a Senior Partner Enablement Manager to drive onboarding, activation, and enablement across our APAC partner ecosystem. Working closely with Partner Sales Managers, partner organizations, and the Global Partner Enablement team, you'll help partners build the skills and knowledge needed to successfully position, sell, and support Datadog. Reports to: Manager, Global Partner Programs, Channels & Alliances. At Datadog, we place value in our office culture—the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You'll Do Execute partner enablement programs across APAC. Deliver onboarding experiences that accelerate partner productivity. Roll out training, certifications, workshops, webinars, and enablement initiatives. Partner with Partner Sales Managers to identify and activate high-potential partners. Adapt global enablement content and programs for regional needs. Gather partner feedback and recommend program improvements. Track readiness, participation, and activation metrics. Serve as a trusted enablement resource for partners across APAC. Travel across the region to deliver training, workshops, and partner events. Who You Are: 4+ years of experience in partner enablement, sales enablement, channel programs, training, or related SaaS/technology roles. Experience working with channel, alliance, reseller, MSP, cloud, or technology partners. Experience with partner onboarding, activation, or success programs. Familiarity with LMS, certification, or enablement platforms. Experience working across APAC markets and cultures. Background in SaaS, cloud, observability, or infrastructure technologies. Knowledge of partner recruitment, segmentation, or consumption-based business models. Strong facilitation, presentation, communication, and project management skills. Experience developing or delivering onboardin

JOB SUMMARY This role owns feature adoption and platform engagement for B-Stock's buyer-facing features — ensuring buyers discover, adopt, and deepen engagement with what Product ships. Lifecycle Marketing owns buyer funnel health (acquisition, activation, retention) at a cohort level; Product Growth owns whether buyers find and use the features that make the platform stickier. You'll brief Lifecycle on feature launches; they own channel execution. This role also applies AI to how feature GTM gets built and measured — using AI-assisted analysis to speed hypothesis testing and reporting. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES Driving Outcomes Own the GTM strategy and launch execution for buyer-facing features (e.g., saved search, delivery preferences, customer preferences); define adoption metrics upfront and hold yourself accountable for delivering against them. Propose a prioritized GTM plan for buyer-facing features, aligned to the broader product roadmap. Customer Understanding Develop a deep understanding of B-Stock's buyer segments — who they are, how they shop, and what drives repeat platform engagement. Build and maintain buyer personas that go beyond demographics to capture behavioral patterns and feature usage; use these to sharpen both product positioning and campaign briefs. Brief Lifecycle Marketing on feature launches with clear audience targeting rationale, key messages, and behavioral triggers, so execution through shared channels (including in-app messaging) is accurate. Analytical Rigor Generate hypotheses about buyer behavior and feature adoption; use those hypotheses to structure a logical analytical approach and identify the data needed to validate or refute them. Partner with Analytics to define shared measurement frameworks: align on definitions (e.g., what counts as 'activated' or 'engaged'), and build visibility into feature adoption metrics. Demonstrate strong quantitative and qualitative judgment in decision-making — you can

Title: Sr. Manager/DGM - Sales Manager About Us: Paytm is India's leading digital payments and financial services company. Our platform offers a wide range of payment solutions to consumers and merchants, including utility payments, money transfers, and Paytm Payment Instruments (PPI) such as Paytm Wallet, Paytm UPI, and Paytm Payments Bank Net-Banking. We also provide merchant services, advertising, and a Mini app store. With a focus on growth and engagement, we leverage data science to drive sustainable success. We offer credit services sourced from financial partners to further support merchants. About the Role: We are looking for a result-oriented and customer-focused professional to lead the Customer Success Sales (CS Sales) function for Paytm Money. The role involves driving customer activation and conversion across onboarding and engagement journeys, managing sales operations teams, and improving customer experience through structured calling and process excellence. Responsibilities : Drive conversion and activation across customer onboarding and engagement funnels for various products. Identify and resolve customer journey bottlenecks to improve activation and conversion metrics. Manage and mentor the calling team to improve lead conversion and customer activation metrics. Monitor daily performance metrics and share updated MIS reports with stakeholders. Conduct training sessions and ensure quality assurance (QA) standards for the team. Design and optimize calling processes, customer communication flows, and conversion pitches. Collaborate with product, operations, risk, and business teams to resolve customer journey bottlenecks. Analyze customer objections and rejection patterns to improve conversion strategiesEnsure high levels of customer engagement, responsiveness, and service quality during interactionsTrack team productivity, conversion funnels, and operational KPIs to drive continuous improvementSupport leadership with business updates, operat

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team The Growth team owns the Stripe product-led growth motion for self-serve customers, primarily startups and SMBs. We're responsible for acquiring, onboarding, and growing every business in the world on one or more Stripe products. The team works across the full user lifecycle (signup, onboarding, activation, expansion, and retention) and sits at the intersection of product, data science, engineering, design, marketing, and AI and ML. We're directly accountable for topline self-serve revenue. What you'll do The largest Stripe customers get a dedicated product specialist who understands their business, recommends the right products, and guides them through onboarding and expansion. This role exists to bring that same quality of guidance to every Stripe user, leveraging AI, at scale. You'll define and build the experience that delivers personalized guidance leveraging AI across the full user journey, from first question through activation and expansion. Inbound users range from early-stage startups picking their first product to larger prospects who need a sales engagement. Your system must match each user to the right path and ensure no one falls through the cracks. Stripe has strong building blocks in this area (product recommendations, onboarding flows, merchant context, and outreach infrastructure), but no unified motion tying them together. Your role is to define the AI specialist motion, ship it, and own the revenue it generates. You'll st

Levanta is the creator affiliate platform built for modern e-commerce. We connect brands, creators, publishers, and marketplaces through a single platform for creator discovery, activation, partnership management, payments, and cross-channel performance measurement. Through our Creator Marketplace and AI-powered Social Discovery, brands can access more than 90,000 vetted creators and millions more across TikTok, Instagram, and Facebook, building measurable creator partnerships across Amazon, Walmart, Shopify, and other retail channels. Following our recent $22 million Series B, which brought our total funding to more than $43 million, we are investing further in our technology, our team, and our expansion across the retail ecosystem. We are building the infrastructure for Creator Commerce Media and creating more opportunities for brands to grow, creators to earn, and marketplaces to generate measurable demand. Key Responsibilities: Develop and manage relationships with major cross-border platform sellers (Amazon/Walmart), brands, and channel partners. Define and execute sales strategies for seller partners, lead client presentations, and support sustainable business growth on the platform. Contribute to the formulation and review of business development strategies for the China market. Collaborate closely with marketing and operations teams to ensure seamless project execution and continuous performance optimization. Qualifications: Minimum of 3 years of business development experience with a proven track record in enterprise sales and channel management; prior experience in e-commerce, digital marketing, or SaaS industries is preferred. Extensive experience driving enterprise sales growth through consultative selling techniques, with solid analytic expertise in revenue forecasting, business planning, and pricing. Solid understanding of affiliate marketing models, platforms, and best practices; in-depth knowledge of Amazon marketplace operations is highly desirable.

What You will Do Seller Acquisition & Channel Ownership Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.) Drive high-quality seller sign-ups with a focus on downstream activation and retention Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks Funnel Optimization (Signup → Activation → First Success) Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order Identify and reduce drop-offs across onboarding journeys Work closely with product and lifecycle teams to improve conversion rates Experimentation & Growth Run structured experiments across audiences, creatives, landing pages, and funnel interventions Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting Test and scale new channels, formats, and campaign strategies Performance & Efficiency Management Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM Manage budget allocation across channels to maximize incremental seller growth Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns Insights & Analytics Analyze seller cohorts by category, geography, quality, and lifecycle stage Derive insights on seller behavior to improve targeting and messaging Build frameworks for incrementality and attribution for seller acquisition Cross-functional Collaboration Partner

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman is looking for an SEO Manager to drive pipeline growth and revenue impact through organic search and answer engine optimization. This role sits within Revenue Marketing and is focused on turning search intent into business outcomes — connecting organic discovery to both product-led and sales-led growth motions. You'll own how Postman gets found across traditional search and emerging AI-powered answer engines, ensuring organic presence translates into qualified traffic, product signups, and enterprise pipeline. We're looking for someone who thinks in terms of revenue, not rankings — and knows how to turn search visibility into a measurable growth lever across the full funnel. What You’ll Do SEO/AEO Strategy & Revenue-Focused Execution Develop and execute an SEO and Answer Engine Optimization (AEO) strategy aligned to PLG and SLG revenue goals. Prioritize keyword and topic coverage based on buyer intent, pipeline potential, and product activation signals — not just search volume. Ensure organic search strategy is tightly connected to global GTM priorities and campaign themes. Stay ahead of the evolving sea