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Ai Marketing Technologist Lead Jobs

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Explore current ai marketing technologist lead jobs. Use filters to narrow by work mode, employment type, experience and date posted.

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23 days ago

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. As a Territory Sales Account Executive, you will be part of a team that is transforming the way restaurants operate. Using a consultative approach, you will prospect, build relationships, and sign up new restaurateurs in your local area. By understanding their unique needs, you will develop a customized solution that helps their business thrive. We need your passion and expertise to help us build the Toast brand in your geographic territory. This is a field sales opportunity based out of a personal home office. You must live local to your territory or be willing to relocate to the area. A day in the life (Responsibilities) Generate list of prospective restaurants and manage the entire sales cycle from initial call to close Conduct demos and develop a solution that best meets the prospect’s needs Partner with teams across the business to ensure that expectations set during the sales process are met in delivery Leverage Salesforce (our CRM) to manage all sales activities Understand the competitive landscape and determine how to best position Toast in the market What you'll need to thrive (Requirements) 1+ years of experience in a sourcing or closing sales role, restaurant operations, or a relatable field and industry Since this is a field position, you must have reliable transportation (will reimburse for mileage) Strong communication, organizational and presentation skills with the ability to sell and negotiate at all decision-making levels Proven track record of success in meeting and exceeding goals Ability to work in a fast-paced, entrepreneurial and team environment Self-motivated, creative, and flexible General technical proficiency with software What will help you stand out (Nice to Haves/Nonessential Skills) Experience with Salesforce CRM Sandler Sales Traini

aisalesforceCRM
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T
23 days ago

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. As a Territory Sales Account Executive, you will be part of a team that is transforming the way restaurants operate. Using a consultative approach, you will prospect, build relationships, and sign up new restaurateurs in your local area. By understanding their unique needs, you will develop a customized solution that helps their business thrive. We need your passion and expertise to help us build the Toast brand in your geographic territory. This is a field sales opportunity based out of a personal home office. You must live local to your territory or be willing to relocate to the area. A day in the life (Responsibilities) Generate list of prospective restaurants and manage the entire sales cycle from initial call to close Conduct demos and develop a solution that best meets the prospect’s needs Partner with teams across the business to ensure that expectations set during the sales process are met in delivery Leverage Salesforce (our CRM) to manage all sales activities Understand the competitive landscape and determine how to best position Toast in the market What you'll need to thrive (Requirements) 1+ years of experience in a sourcing or closing sales role, restaurant operations, or a relatable field and industry Since this is a field position, you must have reliable transportation (will reimburse for mileage) Strong communication, organizational and presentation skills with the ability to sell and negotiate at all decision-making levels Proven track record of success in meeting and exceeding goals Ability to work in a fast-paced, entrepreneurial and team environment Self-motivated, creative, and flexible General technical proficiency with software What will help you stand out (Nice to Haves/Nonessential Skills) Experience with Salesforce CRM Sandler Sales Traini

aisalesforceCRM
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T
23 days ago

Tenstorrent is leading the industry on cutting-edge AI technology, revolutionizing performance expectations, ease of use, and cost efficiency. With AI redefining the computing paradigm, solutions must evolve to unify innovations in software models, compilers, platforms, networking, and semiconductors. Our diverse team of technologists have developed a high performance RISC-V CPU from scratch, and share a passion for AI and a deep desire to build the best AI platform possible. We value collaboration, curiosity, and a commitment to solving hard problems. We are growing our team and looking for contributors of all seniorities. To support our next-generation, high-performance RISC-V CPU architectures and advanced chiplet solutions, Tenstorrent is looking for a hands-on, experienced Post-Silicon Lab Manager. In this role, you will own the post-silicon lab infrastructure and manage operational workflows supporting bring-up, system validation, and customer enablement. You will scale the lab infrastructure to support multiple programs with varied requirements. You will direct post silicon validation engineers on cost building cost effective validation and debug infrastructure. This role is hybrid, based out of Santa Clara, CA. We welcome candidates at various experience levels for this role. During the interview process, candidates will be assessed for the appropriate level, and offers will align with that level, which may differ from the one in this posting. Who You Are You hold a B.S. or M.S. in Electrical Engineering, Computer Engineering, or a similar technical field, and you have 8–12+ years in semiconductor hardware, including 3+ years leading a post-silicon validation, characterization, or hardware lab team focused on CPUs. You know high-speed interfaces (PCIe, DDR/GDDR/HBM, SerDes) and fabric links in depth, and you're hands-on with board-level debug tools. You bring a startup mindset. You stay calm and quick when troubleshooting physical hardware unde

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Zscaler
📍 New York• Remote• $94.5K – $135K/yr
23 days ago

Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 200+ public data centers globally and thousands of private sites at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform. We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler. Role We are looking for a Partner Business Specialist to join our Technology Alliance Partner Organization. This is a remote role located i​n the Americas, reporting to the Director, Partner & Alliances. You’ll drive a secure, cloud-enabled digital future by building and executing structured business plans for partner alliances to further cement Zscaler’s position as the world leader in cloud security. You will act as a strategic catalyst, leveraging executive relationships and internal collaboration to deliver on regional revenue goals. What you’ll do (Role Expectations) Build and accelerate pipeline with your partners to ensure we deliver on the Zscaler revenue goals for the region Build and maintain relationships within the alliance's business organization, including their Security, Network, Cloud, and Digital Workplace practices Team with internal sales organization and your partners to drive alignment and engagemen

REMOTEai
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About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role As Head of Customer Success, APAC at Anthropic, you will build and lead our Customer Success function across Asia Pacific. You will scale a team of managers and CSMs who help our most strategic APAC customers realize the full value of Claude. This is a foundational leadership role: you will establish how we run CS in the region, hire and develop a multi-market team of managers, and partner closely with your global counterparts to deliver a globally consistent customer experience while localising where it matters. APAC is not one market. You will lead across India, Japan, Korea, ASEAN, and Australia and New Zealand (ANZ), each with its own buying culture, regulatory context, language needs and pace of AI adoption. You will work hand-in-hand with global GTM, Product and Engineering leaders to shape our APAC CS strategy, take APAC customer priorities back into the business, and drive adoption, retention and growth across some of the most exciting markets in the world. Key responsibilities Build and lead a multi-layered Customer Success organisation across APAC, managing managers and scaling the team responsibly as our APAC business grows. Define and execute the APAC CS strategy in close partnership with global CS leadership, aligning with the global agenda while localising approach, motion and programmes for APAC market dynamics. Own CS business outcomes including customer health, retention, expansion and satisfaction across APAC accounts. Hire, develop and coach a high-performing team of CS managers and individual contributors, building a culture that reflects Anthropic's values across Asia's diverse geographies, language

ailogistics
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Who We Are Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. About the Role Verkada's Pricing & Commercial Operations team is looking for a new Associate to join our growing team. This high-impact and cross-functional role partners closely with Sales, Sales Ops, Finance, & Product to help develop and deliver the processes and frameworks around pricing strategy and execution. We are developing the Deal Desk to help accelerate revenue while delivering on margin targets for the business. This role & team has a broad mandate with widespread company and executive exposure. We are committed to a thriving in-office culture. This role requires you to work onsite at our office in London. What You'll Do Balance revenue vs. margin goals for the company across multiple products, channels, segments, and geographies Develop scalable processes and high performance teams to manage a variety of deal types, rangi

aifinancewarehouse
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Notion
📍 Dublin• Full-time• €144K – €156K/yr
23 days ago

Who We Are Notion is the collaborative AI workspace where teams and agents think together . We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. About the Role: Notion is shaping the future of Go-To-Market, and as a Solutions Consultant (SC), you’ll bring that future to life by building alongside customers and turning their biggest challenges into measurable outcomes. As a customer-facing, quota-carrying SC, you’ll bring together technical fluency and commercial ownership to grow your book of business. You’ll build pipeline with BDRs, engage key stakeholders, lead discovery, co-build workflow solutions live with customers, and guide opportunities through close. You’ll connect each solution to a clear business case and stay engaged through adoption, expansion, and renewal so customers realize the value of what they buy. You’ll partner with BDRs, Outcomes Architects, and technical or product specialists while maintaining clear ownership of customer relationships, opportunity momentum, and next steps. If you’re a builder who loves to sell—and want to work at the intersection of AI, productivity, and enterprise—this is the role. What You'll Achieve: Create pipeline across your book of business. Build target-account plans with BDRs and initiate outreach to priority stakeholders to

aiprocurement
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A
Asana
📍 Dublin• €48K – €51.8K/yr
23 days ago

Asana is seeking an experienced IT Support Specialist for our growing office in Dublin, Ireland. In this role you will provide critical holistic support of the Dublin office in addition to supporting Asanas globally through ticketing and Slack. You are someone who asks questions, is confident in not knowing everything, and would rather collaborate with others than go it alone. You are crisp and detail oriented, but able to work outside of the boundaries when necessary. On top of your proven history of success, you have a passion for technology and, like us, you value hard work and fun in equal measure. What you’ll achieve Provide in-person support for users in the IT Lounge Respond to user requests via standard support tools like chat and ticketing systems Troubleshoot hardware and software problems with Apple, Windows, and ChromeOS products, including desktop and laptop hardware Build and deploy new laptops using standard deployment tools like JAMF, Intune, ABM (Apple Business Manager), etc Participate in the IT on-boarding experience and IT welcome sessions Manage system access for Asana’s users Deploy and support software to end-users Help to maintain functionality in conference rooms and all-hands spaces Manage hardware and software inventory About you Experience in IT support roles that includes Hardware troubleshooting experience on common business systems including Apple, Windows, and Chromebooks. Basic AV and networking skills, including an understanding of video conferencing, WiFi, VPN, etc Experience with being part of a distributed team, whose main HQ might be in another location Experience using and managing ticket-based enterprise workflow management systems, particularly Asana, Zendesk or similar A positive, service-oriented attitude Solid problem solving skills Ability to lift heavy equipment (50+ pounds) as needed What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you fo

A
Anthropic
📍 London• £190K – £230K/yr
23 days ago

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the Role Anthropic is building the Forward Deployed Engineering team to help the world's most ambitious organizations adopt Claude in ways that are transformative, safe, and lasting. Our Technical Deployment Leads (TDLs) and Forward Deployed Engineers (FDEs) embed with strategic customers to ship production AI applications that solve real business problems. Our delivery model pairs two roles: FDEs own the technical artifact, and TDLs own the engagement end to end, from statement of work (SOW) through production deployment. As a Manager of Technical Deployment in EMEA, you lead a team of TDLs embedded with strategic customers. You own engagement portfolio health across your team, set the bar for delivery quality, and define where we play: which customers and which use cases are ready for production AI today. Your work will directly influence Anthropic's product direction and establish Anthropic as the trusted partner for AI transformation across the region. This role is based in London. This is a player-coach role. You need to be credible in architecture conversations with a customer's engineering leads and equally comfortable in front of executive sponsors. You will also lead the most complex engagements yourself when the stakes call for it. Most of your impact will come through the people you hire and the standard you hold them to. You won't write production code, but you will pressure-test the technical decisions your TDL team makes with FDEs. Responsibilities Hire, develop, and retain a team of TDLs embedded in engagements across EMEA. Set a high bar for delivery judgment, technical fluency, and customer presence, and run the

ailogisticsprocurement
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Help executives reimagine how they lead, develop teams and achieve performance breakthroughs. In this role, you will guide executives in how they think, lead and achieve — unlocking their full potential. Backed by Gallup’s globally recognized research on strengths, engagement and leadership, you’ll design and deliver transformational consulting, coaching, workshops and leadership development programs for all levels of leaders. With your strategic thinking, analytical mindset and authenticity, you’ll build trusted relationships with senior leaders, challenge the status quo, introduce new ideas, and advise with courage and confidence. If you’re passionate about helping executives develop exceptional workplaces, managers and teams, bring your expertise, credibility and influence to Gallup. Apply today! What You’ll Do Conduct initial consultations and needs assessments to develop a deep understanding of client challenges and diagnose business needs and opportunities Design and deliver customized learning solutions that blend Gallup’s analytics with clients’ strategic priorities Lead executive-level sessions, envisioning workshops, alignment meetings and coaching that help leaders elevate performance, strengthen culture and achieve measurable business results Master concepts linked to culture transformation, strengths development, employee engagement, performance and management principles, and coaching to help leaders, managers and individuals maximize their potential Who We Want Executive advisers who influence senior leaders’ decisions with trust, presence, expertise and authority Analytical thinkers who translate complex data and behavioral research into strategic initiatives for leadership performance High achievers who thrive in a demanding, fast-paced, collaborative and goal-oriented environment Courageous communicators who deliver honest feedback and hard truths with boldness, sophistication and care Dynamic facilitators who command a room with executive presence,

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Zeta
📍 Hyderabad Bangalore• Full-time
23 days ago

About Us Build the future of banking. Zeta is a next-generation banking technology company providing cloud-native, fully stackable processing and core banking platforms for issuers. With a focus on scalability, compliance, and innovation, Zeta empowers financial institutions to modernize their technology infrastructure and deliver secure, seamless digital banking experiences. Our Impact and Growth Our impact runs at real-world scale. Today, over 25 million cards are live on Zeta-powered platforms across 7 countries, supported by a passionate team of 1,700+ Zetanauts across India, the US, EMEA, and Asia. Backed by SoftBank Vision Fund, Mastercard, and other reputed strategic investors, we reached a valuation of $2 billion in Jan 1, 2025. Our Product Lines Our focus is on establishing product lines that focus on key outcomes by addressing real customer pain points, modernizing legacy systems, and strengthening core fundamentals. As a result, our systems and platforms support a wide range of banking and payments capabilities, including: 1. Tachyon, our cloud-native banking stack built for population-scale systems 2. Cipher, our unified authentication platform for secure, high-volume banking environments 3. Digital Credit as a Service, enabling banks to launch credit lines on UPI 4. Elena, our intelligent and conversational AI platform for banking 5. Pixel, India’s first digital-native credit card, launched in partnership with HDFC Bank, for whom we also revamped their PayZapp mobile app: Winner of the Celent Model Bank Award for Payments Innovation 2024 6. Sparrow, the leading card experience for non-prime cardholders in the US …and more across cards, payments, lending, and core banking. Our Culture and Values We are an engineering-first organization that values ownership, bias for action, and long-term thinking. Together, we solve some of the hardest problems in banking tech. Our culture is built around trust, collaboration, and creating the conditions for you to

aihuman resources
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1KOMMA5° Bei 1KOMMA5° verfolgen wir eine Vision: Living on wind and sunlight forever for free . Dafür bauen wir mit Heartbeat AI das Energiesystem der Zukunft. Wir bringen regionales Handwerk und skalierbare Software zusammen: Solar, Speicher, Wärmepumpe und E-Mobilität denken wir nicht einzeln, sondern steuern sie als intelligentes, integriertes Gesamtsystem in unserem virtuellen Kraftwerk. Direkt verbunden mit dem Strommarkt – in Echtzeit, vollautomatisiert. So wird Energie dann genutzt, wenn sie erneuerbar verfügbar und besonders günstig ist. Bis 2030 wollen wir 1,5 Millionen Haushalte auf erneuerbare Energien umstellen. Über 3.000 Menschen arbeiten jeden Tag daran, an mehr als 80 Standorten weltweit, von Finnland bis Australien. Du willst Verantwortung übernehmen und Lösungen bauen, die wirklich zählen? Wir freuen uns Dich kennenzulernen! Für unseren 1KOMMA5° Standort Kiel erweitern wir in Schleswig-Holstein unser Vertriebsteam in den Regionen Flensburg · Schleswig · Rendsburg · Kiel · Plön · Eutin · Neumünster · Lübeck · Bad Segeberg · Pinneberg Deine Position Im Vertrieb ist Deine Arbeit entscheidend für die nachhaltige Entwicklung und Energieunabhängigkeit der Haushalte in Deiner Region. Du berätst unsere Kund:innen ganzheitlich zu ihrem persönlichen Energiesystem und begleitest sie individuell vor Ort – Mit technischem Verständnis, vertrieblicher Professionalität und dem intelligent vernetzten 1KOMMA5° Produktportfolio im Rücken schaffst Du Lösungen, die nachhaltig überzeugen! Berate und verkaufe mit uns ganzheitliche Energielösungen – von Photovoltaikanlagen über Stromspeicher, Wärmepumpen und Wallboxen bis hin zu unserem intelligenten Energiemanagementsystem „Heartbeat“ – an Einfamilienhausbesitzer:innen und kleine Gewerbebetriebe Profitiere von vorqualifizierten Leads mit echtem Interesse und setze Deine Vertriebsstärke gezielt für überzeugende Beratungen und erfolgreiche Abschlüsse ein Plane und strukturiere Termine eigenständig – flexibel, digital sowie

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. Anthropic is seeking an experienced GTM Recruiter to join our recruiting team. In this role, you'll partner closely with GTM leaders to hire the people who will shape how Anthropic operates, grows, and delivers on its mission. This role requires someone who can assess not just functional expertise, but also alignment with our values and the adaptability required to thrive in a fast-paced, high-growth environment. Responsibilities: Lead end to end recruiting for GTM roles Develop and execute strategic recruiting plans, including competitive mapping, targeted sourcing, and building long-term talent pipelines Build trusted partnerships with GTM leadership to understand business priorities, team structures, ideal candidate profiles, and required competencies across different functions Create exceptional candidate experiences that showcase Anthropic's mission, growth trajectory, and unique growth opportunity for GTM professionals Design and implement scalable recruiting processes that effectively assess functional expertise, business acumen, and cultural alignment Track recruiting metrics and use data to identify bottlenecks, optimize processes, and maintain a high-quality hiring bar Coach hiring managers on recruiting best practices, interview techniques, and strategies for building diverse, high-performing teams You may be a good fit if you: Have 5+ years of full-cycle recruiting experience with meaningful exposure to GTM functions Are comfortable working in ambiguous environments and help hiring teams build structure and excellent recruiting practices Have strong stakeholder management skills - you can share examples

ailogistics
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1KOMMA5° Bei 1KOMMA5° verfolgen wir eine Vision: Living on wind and sunlight forever for free . Dafür bauen wir mit Heartbeat AI das Energiesystem der Zukunft. Bist du dabei? Wir bringen regionales Handwerk und skalierbare Software zusammen: Solar, Speicher, Wärmepumpe und E-Mobilität denken wir nicht einzeln, sondern steuern sie als intelligentes, integriertes Gesamtsystem in unserem virtuellen Kraftwerk. Direkt verbunden mit dem Strommarkt – in Echtzeit, vollautomatisiert. So wird Energie dann genutzt, wenn sie erneuerbar verfügbar und besonders günstig ist. Bis 2030 wollen wir 1,5 Millionen Haushalte auf erneuerbare Energien umstellen. Über 3.000 Menschen arbeiten jeden Tag daran, an mehr als 80 Standorten weltweit, von Finnland bis Australien. Du willst Verantwortung übernehmen und Lösungen bauen, die wirklich zählen? Wir freuen uns Dich kennenzulernen! Deine Position Im Vertrieb ist Deine Arbeit entscheidend für die nachhaltige Entwicklung und Energieunabhängigkeit der Haushalte in Deiner Region. Du berätst unsere Kund:innen ganzheitlich zu ihrem persönlichen Energiesystem und begleitest sie individuell vor Ort – Mit technischem Verständnis, vertrieblicher Professionalität und dem intelligent vernetzten 1KOMMA5° Produktportfolio im Rücken schaffst Du Lösungen, die nachhaltig überzeugen! Berate und verkaufe mit uns ganzheitliche Energielösungen – von Photovoltaikanlagen über Stromspeicher, Wärmepumpen und Wallboxen bis hin zu unserem intelligenten Energiemanagementsystem „Heartbeat“ – an Einfamilienhausbesitzer:innen und kleine Gewerbebetriebe Profitiere von vorqualifizierten Leads mit echtem Interesse und setze Deine Vertriebsstärke gezielt für überzeugende Beratungen und erfolgreiche Abschlüsse ein Plane und strukturiere Termine eigenständig – flexibel, digital sowie vor Ort – und orientiere Dich dabei stets an den Wünschen und Anforderungen Deiner Kund:innen Gestalte Deine Kundentermine vor Ort effizient und umfassend – von der Bestandsaufnahme bis zur Angebo

Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 200+ public data centers globally and thousands of private sites at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform. We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler. We are looking for a Director, Technical Success Management to join our team. This is a Hybrid role, reporting to the VP of TSM International in the Customer Success department. At Zscaler, our Customer Success Organization is a global, customer-focused team dedicated to delivering high-impact experiences and identifying solutions. We use valuable data and research to provide expert, hands-on support starting from the implementation phase and beyond, ensuring customers achieve their goals and use our technology to its fullest potential. Together, we create a customer-centric culture that fosters success, adoption, and growth. What you’ll do (Role Expectations) Direct a growing team of 20+ Technical Success Managers (TSMs), reporting to the VP of TSM International while co-leading joint initiatives with peer leadership Formulate and execute Premium Support strategies and global coverage operations, acting as a change agent t

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