Marketing Manager in San Mateo

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Since our earliest days, Roblox’s economy has been powered by creators. Marketplace is a core engine of that economy: it helps creators distribute and monetize virtual items, helps users discover and express themselves through those items, and supports a healthy, trusted two-sided ecosystem. The Role As the Product Marketing Manager for Marketplace, you will lead the strategy, positioning, and go-to-market execution for products and policies that shape how creators create, discover, sell, and grow virtual items on Roblox. You will partner closely with Product and Engineering to help creators build thriving businesses through Marketplace while ensuring users have an intuitive, inspiring, and trusted experience. You will be a core part of defining and executing the strategy for Marketplace solutions that grow creator supply, strengthen shopper demand, improve discovery and conversion, and contribute to the growth of Roblox’s broader economy. This role is based in our San Mateo, CA office, with an expectation of working in person Tuesday through Thursday. You Will Own the Marketplace narrative, positioning, and go-to-market strategy across creator supply, shopper demand, discovery, merchandising, pricing, and trust. Lead the launch process for Marketplace products and policies, including strategy, messaging, positioning, content, enablement, and measurement. Partner with Product and Engineering to drive adoption and improve Marketplace outcomes, including item discovery, conversion, repeat purchase, creator earnings, and ecosystem health. Develop compelling, evergreen product content that educates and inspires creators, partners, and other key stakeholders. Translate creator and consumer insights, industry trends, and Marketplace performance into product priorities, messaging, and how we take products to market. Define how Marketplace initiatives connect to Roblox’s broader creator economy, including avatar, virtual items, monetization, and commerce. Foster deep cross-functional collaboration among Engineering, Product Management, Marketing, Partnerships, Finance, Developer Relations, Data Science, and Communications; become a trusted advisor to these teams. Clearly communicate Marketplace product details, strategy, and vision internally and externally. Ensure executive leadership and internal partners are aligned on launch strategies and tactics, and that external partners have a smooth onboarding experience when Marketplace changes affect them. You Have 6+ years of product marketing experience at a global technology platform, preferably with experience in marketplaces, commerce, creator monetization, consumer products, payments, or financial products. Strong messaging, positioning, product storytelling, and content-strategy skills. Experience leading omnichannel product marketing strategies from insight through launch and adoption. Experience driving deep cross-functional partnerships, building alignment, and working with stakeholders at all levels of an organization. The ability to identify gaps and opportunities, then influence relevant teams and executive leadership toward resolution. Exceptional verbal and written communication skills, including experience presenting to executive leadership. A collaborative, self-driven, and perpetually curious working style, with a high degree of audience focus. Passion for building trusted, vibrant two-sided marketplaces and helping creators build sustainable businesses. For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page . Annual Salary Range $217,130 — $263,710 USD Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process. For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox. This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact. This is a highly cross-functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to Sr Manager, Growth Marketing. You will: Own and Scale Growth Programs Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs. Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels. Identify and validate new growth opportunities through structured experimentation and rapid iteration. Drive Growth Strategy and Experimentation Develop hypotheses, design experiments, and establish measurement frameworks to identify scalable growth levers. Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes. Build repeatable testing frameworks that accelerate learning across audiences, creative, channels, and product experiences. Shape the User Journey Partner with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, and monetization. Identify opportunities to leverage personalization, recommendation systems, AI, and marketing technology to improve user outcomes. Drive initiatives that connect acquisition performance with downstream user engagement and lifetime value. Build New Growth Engines Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth. Develop scalable approaches for creator-led, content-led, and community-led growth. Evaluate new technologies, ad products, and AI-enabled workflows to improve efficiency and performance. Influence Across the Organization Translate complex analyses into clear business recommendations for senior leadership. Build alignment across Marketing, Product, Engineering, Data Science, Finance, and Business Development teams. Help define the long-term growth roadmap and operating model for Roblox. You have: Growth Leadership 8+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company. Demonstrated track record of building and scaling growth programs that drove meaningful business outcomes. Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization. Analytical Excellence Advanced SQL proficiency and experience working directly with large datasets. Deep understanding of experimentation methodologies, incrementality measurement, attribution, cohort analysis, and causal inference. Strong grasp of LTV, retention, monetization, and unit economics. Ability to independently identify insights, quantify opportunities, and make data-driven decisions. Product and Strategic Thinking Experience partnering closely with Product, Engineering, and Data Science teams to drive growth outcomes. Ability to identify product-led growth opportunities and influence roadmap prioritization. Strong business judgment and ability to balance short-term performance with long-term strategic investments. Execution and Influence Exceptional cross-functional collaboration and stakeholder management skills. Proven ability to operate effectively in ambiguous environments and independently drive initiatives from concept to execution. Strong written and verbal communication skills, including experience presenting to senior leadership. Technical and AI Fluency Strong understanding of modern advertising technology, measurement infrastructure, and growth tooling. Demonstrated experience leveraging AI to improve decision-making, accelerate workflows, and increase organizational effectiveness. Familiarity with responsible AI practices, including quality assurance, risk mitigation, and governance considerations. Preferred Qualifications Experience scaling a global consumer marketplace, gaming platform, social platform, or creator ecosystem. Experience with personalization, recommendation systems, growth automation, or machine learning-driven optimization. Experience managing large-scale paid media budgets ($10M+ annually). Experience building growth systems that span both product and marketing surfaces. Passion for gaming, creator ecosystems, and online communities. For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page . Annual Salary Range $176,450 — $216,160 USD Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process. For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is seeking a Product Marketing Manager for our Ads product team, focused on Advertiser Tools and Outbound Demand. As the PMM, you will partner closely with the product owners for advertising products that enable brands and advertisers to create, manage, target, measure, and scale campaigns on Roblox. You will lead the strategy and go-to-market execution for Roblox’s advertiser-side ads portfolio, including Ads Manager, targeting, creative and campaign-creation tools, measurement, and self-serve advertiser adoption. You will be instrumental in building the narrative, programs, and market demand needed to establish Roblox as a high-value advertising platform for brands. You will work closely with Brand Partnerships, Sales, Product, Engineering, Integrated Marketing, and Communications to translate product capabilities into compelling advertiser value propositions and scaled demand-generation programs. This role will be based at our headquarters in San Mateo, CA, in a hybrid arrangement with Tuesday through Thursday onsite. You Will Lead the launch process and drive the go-to-market strategy, messaging, content creation, and positioning for advertiser-facing Ads products and policies. Own the product narrative for advertiser tools and outbound demand, making Roblox’s advertising solutions clear, differentiated, and compelling for brands and agencies. Partner with Product and Engineering to drive awareness, adoption, and successful use of Ads Manager, targeting, campaign-creation tools, measurement, and other self-serve advertising capabilities. Develop advertiser- and agency-facing product content, education, enablement, and sales tools that accelerate adoption and help customers realize value from Roblox ads. Build and execute programs that increase advertiser awareness, consideration, activation, and scaled self-serve adoption. Stay on the pulse of the advertising, media, gaming, and technology industries; use advertiser, agency, and sales insights to inform product strategy, messaging, and go-to-market plans. Partner closely with Brand Partnerships and Sales to support product education, objection handling, customer feedback loops, and outbound demand-generation efforts. Track, analyze, and report on marketing campaigns, product adoption, and advertiser engagement; provide insights and recommendations for optimization. Foster deep cross-functional collaboration between Brand Partnerships, Sales, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events, and Creative teams. Become a trusted advisor to these teams. Clearly communicate advertiser product details, customer value propositions, and advertising strategy internally and externally, ensuring leadership and partners are aligned on launches and experience changes. You Have 6+ years of product marketing experience with a global technology or advertising platform, with a preference for experience in advertising, ad-tech, self-serve SaaS, commerce, or marketplaces. Deep experience partnering with sales, brand partnerships, agencies, or advertiser-facing teams—from product education and objection handling to gathering actionable customer insights. Proficiency in messaging, positioning, and marketing/content strategy for advertisers, agencies, and advertising products. Experience leading omnichannel marketing and demand-generation strategies, including product-led adoption and customer activation. Experience driving deep internal partnerships, cross-functional alignment, and stakeholder management at all levels of an organization. Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution. Experience presenting at all levels of the organization, including executive leadership. A collaborative, perpetually curious working style with an exceptionally high degree of customer focus. Passion for building scaled advertising products, accelerating advertiser adoption, and growing a differentiated advertising business. For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page . Annual Salary Range $217,130 — $263,710 USD Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process. For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox. This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact. This is a highly cross-functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to the Head of Growth Marketing. You will: Own and Scale Growth Programs Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs. Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels. Identify and validate new growth opportunities through structured experimentation and rapid iteration. Drive Growth Strategy and Experimentation Develop hypotheses, design experiments, and establish measurement frameworks to identify scalable growth levers. Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes. Build repeatable testing frameworks that accelerate learning across audiences, creative, channels, and product experiences. Shape the User Journey Partner with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, and monetization. Identify opportunities to leverage personalization, recommendation systems, AI, and marketing technology to improve user outcomes. Drive initiatives that connect acquisition performance with downstream user engagement and lifetime value. Build New Growth Engines Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth. Develop scalable approaches for creator-led, content-led, and community-led growth. Evaluate new technologies, ad products, and AI-enabled workflows to improve efficiency and performance. Influence Across the Organization Translate complex analyses into clear business recommendations for senior leadership. Build alignment across Marketing, Product, Engineering, Data Science, Finance, and Business Development teams. Help define the long-term growth roadmap and operating model for Roblox. You have: Growth Leadership 12+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company. Demonstrated track record of building and scaling growth programs that drove meaningful business outcomes. Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization. Analytical Excellence Advanced SQL proficiency and experience working directly with large datasets. Deep understanding of experimentation methodologies, incrementality measurement, attribution, cohort analysis, and causal inference. Strong grasp of LTV, retention, monetization, and unit economics. Ability to independently identify insights, quantify opportunities, and make data-driven decisions. Product and Strategic Thinking Experience partnering closely with Product, Engineering, and Data Science teams to drive growth outcomes. Ability to identify product-led growth opportunities and influence roadmap prioritization. Strong business judgment and ability to balance short-term performance with long-term strategic investments. Execution and Influence Exceptional cross-functional collaboration and stakeholder management skills. Proven ability to operate effectively in ambiguous environments and independently drive initiatives from concept to execution. Strong written and verbal communication skills, including experience presenting to senior leadership. Technical and AI Fluency Strong understanding of modern advertising technology, measurement infrastructure, and growth tooling. Demonstrated experience leveraging AI to improve decision-making, accelerate workflows, and increase organizational effectiveness. Familiarity with responsible AI practices, including quality assurance, risk mitigation, and governance considerations. Preferred Qualifications Experience scaling a global consumer marketplace, gaming platform, social platform, or creator ecosystem. Experience with personalization, recommendation systems, growth automation, or machine learning-driven optimization. Experience managing large-scale paid media budgets ($10M+ annually). Experience building growth systems that span both product and marketing surfaces. Passion for gaming, creator ecosystems, and online communities. For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page . Annual Salary Range $216,160 — $257,440 USD Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process. For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.