Product Marketing Jobs

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterpri

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . What the Role is: As the Measurement Product Marketing Lead, you will define, position, and scale Pinterest's advertiser measurement strategy spanning attribution, signal quality, data partnerships, and measurement infrastructure to help advertisers understand and grow performance in an increasingly complex landscape. This role is responsible for shaping how Pinterest brings measurement solutions to market, including attribution coverage, first-party data capabilities, incrementality, and emerging methodologies that give advertisers confidence in Pinterest's ability to deliver and prove results. You will play a critical role in sustaining and growing advertiser outcomes amid evolving platform changes, signal loss, shifting measurement expectations, and a rapidly changing industry landscape. You will serve as the connective tissue across P

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform helps teams bring ideas to life — whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. Figma Weave is building the next chapter of AI-native craft and creativity. Our platform bridges AI capability and human creative judgment, giving professional creatives and enterprise teams the ability to build, direct, and scale creative workflows without losing precision or control. We're hiring a Product Marketing Manager to lead Figma Weave's enterprise motion. On a small team where everyone's scope flexes, you'll also work across product marketing more broadly — defining how the product shows up for enterprise buyers, arming sales with what they need to close, and building the systems that turn enterprise accounts into long-term customers. Enterprise is the primary focus, not the only one: you'll move into PLG, growth, and launch work as the team's priorities shift. This is a strategic and hands-on role. You'll think in pipeline and narrative at once — translating product capability into value that lands with enterprise buyers, while staying close enough to execution to write the deck yourself. What you'll do: Build enterprise GTM strategy for feature, model, and product launches Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers Lead the sales enablement motion Own en

Who We Are Notion is the collaborative AI workspace where teams and agents think together . We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. About the Role: Notion's engineering and product teams are shipping faster than ever, which means there's more for customers to discover, understand, and adopt than ever before. We're looking for a Product Marketing Manager to drive awareness of new Notion features and capabilities, and to run the programs that turn early activation into lasting adoption. You're a messaging master with a genuine point of view — someone who can build narratives sharp and specific enough to cut through an increasingly noisy market — and a strategic partner to Product from early development all the way through go-to-market. This role can be based in either San Francisco or New York City. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building together in person. We’re looking for someone who’s excited to work alongside the team during those days. What You'll Achieve: Lead launches big and small, coordinating efforts across our Marketing and GTM org to land a successful launch day. Drive continued awareness, growth, and adoption of high-PMF features well after launch day — launch is the s

At Linear, we're building the product development system for teams and agents. AI is fundamentally changing how software gets built, and we’re shaping the tools this new era requires. Founded in 2019, Linear has become the platform of choice for more than 40,000 companies (including OpenAI, Coinbase, and Ramp) to plan, build, and ship their products. Today, our team is distributed across North America, Europe, and Australia, and we’re continuing to grow internationally. What unites us is relentless focus, fast execution, and a deep care for software craftsmanship. We’re hiring a Product Marketing Manager to help shape how Linear’s products are brought to market and understood by customers. This role sits at the intersection of Product, Engineering, Design, CX, Sales, and Marketing, and is responsible for turning technically sophisticated product work into clear narratives, strong launches, and high-quality customer-facing experiences. You’ll go deep on the product, define positioning and messaging, and drive execution across the surfaces that matter most—from in-product copy and changelogs to enablement, documentation inputs, email, and launch communications. This is a hands-on role for someone who combines product judgment, excellent writing, and strong cross-functional leadership. Location & work mode Linear is a remote-first company, with optional co-working offices in San Francisco, New York, and London. This role is open to candidates based in North America and the United Kingdom. You can work from anywhere within these regions. We value deep focus and async collaboration, with intentional moments to connect in person through team off-sites, optional co-working, and occasional travel. What you’ll do Develop positioning, messaging, and core narratives for feature releases, key launches, and strategic product narratives Partner closely with Product management, Engineering, and Design to refine how products are presented across in-product and external surfaces

At Linear, we're building the product development system for teams and agents. AI is fundamentally changing how software gets built, and we’re shaping the tools this new era requires. Founded in 2019, Linear has become the platform of choice for more than 40,000 companies (including OpenAI, Coinbase, and Ramp) to plan, build, and ship their products. Today, our team is distributed across North America, Europe, and Australia, and we’re continuing to grow internationally. What unites us is relentless focus, fast execution, and a deep care for software craftsmanship. We’re hiring a Product Marketing Manager to help shape how Linear’s products are brought to market and understood by customers. This role sits at the intersection of Product, Engineering, Design, CX, Sales, and Marketing, and is responsible for turning technically sophisticated product work into clear narratives, strong launches, and high-quality customer-facing experiences. You’ll go deep on the product, define positioning and messaging, and drive execution across the surfaces that matter most—from in-product copy and changelogs to enablement, documentation inputs, email, and launch communications. This is a hands-on role for someone who combines product judgment, excellent writing, and strong cross-functional leadership. Location & work mode Linear is a remote-first company, with optional co-working offices in San Francisco, New York, and London. This role is open to candidates based in North America and the United Kingdom. You can work from anywhere within these regions. We value deep focus and async collaboration, with intentional moments to connect in person through team off-sites, optional co-working, and occasional travel. What you’ll do Develop positioning, messaging, and core narratives for feature releases, key launches, and strategic product narratives Partner closely with Product management, Engineering, and Design to refine how products are presented across in-product and external surfaces

Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 200+ public data centers globally and thousands of private sites at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform. We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler. Role We are looking for a Product Marketing Manager – AI Protect to join our team. This is a hybrid role based in San Jose, reporting to the VP, Product Marketing – AI Security in the Marketing department. Enterprise security teams are navigating a two-front AI challenge: employees are adopting AI tools faster than security teams can track, creating data exposure risks and shadow AI sprawl — while adversaries are weaponizing AI to launch faster, harder-to-detect attacks. AI Protect is Zscaler's answer to both. As the Sr. PMM for AI Protect, you will own the go-to-market strategy, positioning, and field enablement for one of Zscaler's most strategically important and competitively active product lines — taking a sharp, differentiated story to market and equipping the global sales organization to win. This role is for someone who combines competitive sharpness with genuine customer obsession — someone who understands how secu

Asana Marketing is hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with the Integrated Campaigns team to drive measurable business results. Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. About you Experience: 8+ years of experience in pr

Asana Marketing is hiring a Principal Product Marketing Manager to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with the Integrated Campaigns team to drive measurable business results. Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. About you Experience: 8+ years of experie

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We’re looking for a strategic Product Marketing Director to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with Integrated Campaigns to drive measurable business results. Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit. Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space. About

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We’re looking for a strategic Principal Product Marketing Manager to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with Integrated Campaigns to drive measurable business results. Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit. Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM spac

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role Ramp is looking for a Product Marketing Manager to help establish and scale our presence across the UK and Europe. As one of the first marketing hires dedicated to the region, you’ll play a critical role in defining how Ramp enters, positions, and grows in new markets. You’ll uncover customer, competitive, and market insights that shape our go-to-market strategy, develop messaging and positioning that resonates with local buyers, and partner closely with Product, Sales, Growth, and Marketing to drive awareness, pipeline, and adoption. This is a rare opportunity to build a regional product marketing function from the ground up, shaping everything from positioning and launches to competitive strategy and market expansion. You’ll sit within Ramp’s Enterprise & International Product Marketing team and work day-to-day alongside our GM Europe, dedicated sales team, and growth marketing lead. This role is based in London and requires someone with deep instincts for how UK businesses evaluate and purchase financial software. We’re looking

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. As a Lead Product Marketing Manager, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes. This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership. What You’ll Do: Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization. Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth. Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation, and Campaigns, to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We are looking for experienced product marketers to shape the roadmap, drive launches, and grow adoption for critical products such as Payments Intelligence, Payouts, Tax, Billing, and Link, and develop our go-to-market strategy for key user segments such as Enterprises and Startups. What you'll do In this role, you'll develop differentiated messaging and positioning for products like Payments Intelligence, Payouts, Tax, Billing, and Link—translating complex technical capabilities into clear value propositions for enterprise and technical buyers. You'll produce high-quality content, including executive briefings, analyst presentations, and sales playbooks, that scales your insights across the organization and ties directly to pipeline and revenue outcomes. You'll work across a highly cross-functional set of teams—Product, Sales, Demand Generation, and Campaigns—managing multiple interdependent w

Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for “on behalf.” Because that’s exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined — as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe! Summary: Supports product marketing by executing research, developing case studies, and contributing to go-to-market initiatives. This role helps connect client, market, and competitive insights to messaging and sales enablement, improving the effectiveness and consistency of marketing outputs. Key Responsibilities Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities Own ongoing tracking of competitors, market trends, and positioning updates Maintain and update competitive battlecards and internal resources Own coordination of case study development, including outreach, scheduling, and approvals Support drafting and production of case studies, testimonials, and customer stories Own and maintain a centralized library of proof points, data, and customer evidence Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.) Support product launches by gathering inputs, research, and proof and contributing to messaging development Assist in developing and updating marketing materials and supporting sales enablement Requirements 3+ years in Product Marketing, Marketing, Research, or related role Experience supporting research, content, or case study development Strong organizational and project management skills Ability to gather and structure information from multiple sources Familiarity with competitive research or market analysis Basic under