Product Marketing Jobs

Asana Marketing is hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with the Integrated Campaigns team to drive measurable business results. Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. About you Experience: 8+ years of experience in pr

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We’re looking for a strategic Product Marketing Director to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with Integrated Campaigns to drive measurable business results. Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit. Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space. About

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. About The Team We're looking for a self-motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization. As a Senior or Staff Product Marketing Manager, you will have the opportunity to create compelling content to help customers, especially platform engineers, and developers understand their use cases and value propositions, and build the right marketing programs to drive awareness, engagement, service adoption, and retention. This role sits in San Francisco, CA only. What You’ll Do Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities Work with engineering teams to distill key functional

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today, SpaceX is actively developing the technologies to make this possible, with the ultimate goal of making life multiplanetary and expanding consciousness to the stars. SpaceXSI is building Super Intelligence to help humanity understand the universe. Our teams are building the full Super Intelligence stack: from our Colossus supercomputers, to Grok models, to our suite of applications, including Grok Bot, Grok Build, Grok Imagine, Grok Voice, and X. We're creating a powerful flywheel where more compute trains better models, better models power more useful products, and what we learn from people using those products shapes what we build next. About the role We’re looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers. This is a highly cross-functional, high-impact role. You’ll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You won’t just launch features—you’ll influence product direction, define positioning, and help developers understand why Cursor matters. What You’ll Do Product Launches Own end-to-end go-to-market strategy for new features and major releases Write launch materials (blog posts, landing pages, demos, videos) Partner with product and engineering to ensure strong product-market fit before launch Positioning & Messaging Develop clear, differentiated positioning for Cursor and its features Turn complex AI + developer workflows into simple, compelling narratives Continuously refine messaging based on user feedback and market shifts Developer-Focused Content Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons) Showcase real workflows and power-user behaviors—not generic

About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X , and discover the projects we’re solving on our Blog . Be sure to explore our Interviewing Guide to learn how to ace our interview process. About the Role We're looking for a Product Marketing Manager to drive the marketing strategy for some of the most critical product areas at Twitch: Trust & Safety and Community products. This role sits at the intersection of product development, community health, and growth—helping ensure that our platform remains a place where creators can thrive and communities can flourish safely. You'll be the marketing voice for products that protect our users, empower our creators, and strengthen the bonds within our communities. This means navigating nuanced, sometimes sensitive product spaces with empathy, strategic clarity, and a deep understanding of our diverse audience. You'll transform complex product capabilities into clear, compelling narratives that resonate with creators, viewers, and the broader Twitch ecosystem and encourage them to adopt features that will help them grow and keep them safe. This role deals with some sensitive matters. You'll need to be comfortable operating in ambiguity, influencing without authority, and championing products that may not always be flashy but are foundational to everything we do. You Will Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the

About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X , and discover the projects we’re solving on our Blog . Be sure to explore our Interviewing Guide to learn how to ace our interview process. About the Role We're looking for a Product Marketing Manager to drive the marketing strategy for some of the most critical product areas at Twitch: Trust & Safety and Community products. This role sits at the intersection of product development, community health, and growth—helping ensure that our platform remains a place where creators can thrive and communities can flourish safely. You'll be the marketing voice for products that protect our users, empower our creators, and strengthen the bonds within our communities. This means navigating nuanced, sometimes sensitive product spaces with empathy, strategic clarity, and a deep understanding of our diverse audience. You'll transform complex product capabilities into clear, compelling narratives that resonate with creators, viewers, and the broader Twitch ecosystem and encourage them to adopt features that will help them grow and keep them safe. This role deals with some sensitive matters. You'll need to be comfortable operating in ambiguity, influencing without authority, and championing products that may not always be flashy but are foundational to everything we do. You Will Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the

About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X , and discover the projects we’re solving on our Blog . Be sure to explore our Interviewing Guide to learn how to ace our interview process. About the Role We're looking for a Product Marketing Manager to drive the marketing strategy for some of the most critical product areas at Twitch: Trust & Safety and Community products. This role sits at the intersection of product development, community health, and growth—helping ensure that our platform remains a place where creators can thrive and communities can flourish safely. You'll be the marketing voice for products that protect our users, empower our creators, and strengthen the bonds within our communities. This means navigating nuanced, sometimes sensitive product spaces with empathy, strategic clarity, and a deep understanding of our diverse audience. You'll transform complex product capabilities into clear, compelling narratives that resonate with creators, viewers, and the broader Twitch ecosystem and encourage them to adopt features that will help them grow and keep them safe. This role deals with some sensitive matters. You'll need to be comfortable operating in ambiguity, influencing without authority, and championing products that may not always be flashy but are foundational to everything we do. You Will Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. We’re looking for a Sr. Product Marketing Specialist, EMEA with a foundation in core Product marketing (PMM) disciplines to drive regional go-to-market execution, product launches, positioning, and sales enablement across Europe, the Middle East and Africa (EMEA). This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content. Based in London, you will collaborate closely with global and regional stakeholders to drive localised GTM impact by: Translating Global Strategy to Local Reality: Adapting global product positioning, value frameworks, and launch plans to align with regional buying behaviors and local industry dynamics. Bridging Global & Regional Teams: Serving as the strategic liaison between global and regional teams, ensuring regional market feedback directly shapes product roadmaps and global messaging. Tailoring High-Impact Collateral: Refining customer-facing narratives, campaign assets, and enablement tools to drive pipeline velocity across EMEA. What You’ll Do Regional Go-to-Market Execution Support product launches and GTM strategies across EMEA, ensuring alignment with regional needs. Localise global marketing campaigns for key and emerging EMEA markets. Optimise product messaging and positioning for diverse audiences. Sales Enablement Adapt global sales content for EMEA, ensuring relevance and effectiveness. Equip sales and partners with the right me

About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X , and discover the projects we’re solving on our Blog . Be sure to explore our Interviewing Guide to learn how to ace our interview process. About the Role We're looking for a Product Marketing Manager to drive the marketing strategy for some of the most critical product areas at Twitch: Trust & Safety and Community products. This role sits at the intersection of product development, community health, and growth—helping ensure that our platform remains a place where creators can thrive and communities can flourish safely. You'll be the marketing voice for products that protect our users, empower our creators, and strengthen the bonds within our communities. This means navigating nuanced, sometimes sensitive product spaces with empathy, strategic clarity, and a deep understanding of our diverse audience. You'll transform complex product capabilities into clear, compelling narratives that resonate with creators, viewers, and the broader Twitch ecosystem and encourage them to adopt features that will help them grow and keep them safe. This role deals with some sensitive matters. You'll need to be comfortable operating in ambiguity, influencing without authority, and championing products that may not always be flashy but are foundational to everything we do. You Will Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the

The Team + The Role Pendo’s product marketing team sits at the intersection of product strategy, go-to-market execution, and customer growth. As software development moves faster, the team is expanding how Pendo communicates the value of its platform to modern engineering, product, and technical builder audiences. This work matters because it shapes how new products enter the market, how customers understand the platform, and how commercial teams create traction. As Lead Product Marketing Manager, you will own go-to-market strategy across high-impact product launches, cross-portfolio expansion, and new initiatives. You will drive narrative, positioning, launch strategy, sales readiness, and commercial traction while building credibility with technical audiences. This is a hands-on GTM leadership role for someone who moves quickly, creates alignment, and turns emerging product opportunities into clear market motions. This is a remote role based in the United States. We have offices in San Francisco, CA, Raleigh, NC, or New York, NY. What this looks like day-to-day Narrative and positioning: Own messaging frameworks, positioning, and category narratives across primary product initiatives. Write clear positioning documentation and talk tracks that keep product, sales, marketing, and leadership aligned as the market evolves. End-to-end GTM ownership: Build and run the full go-to-market plan across audience targeting, channel strategy, campaign strategy, sales readiness, launch moments, product adoption, and success metrics. Own GTM outcomes and business impact directly rather than handing strategy off to parallel teams. Top-of-funnel and conversion: Partner with revenue marketing to define the acquisition channel mix, run campaigns, and drive early-access signups. Connect demand activity to free-to-paid conversion and early commercial signals. Community building: Establish a credible, authentic presence where technical users spend time. Earn trust with builder audiences

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. About The Team We're looking for a self-motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization. As a Principal Product Marketing Manager, you will have the opportunity to define and drive the marketing and go-to-market strategy for an industry leading service. You will be creating compelling content to help customers, especially platform engineers, and developers understand their use cases and value propositions, and building the right marketing programs to drive awareness, engagement, service adoption, and retention. This role sits in San Francisco, CA USA only. What You’ll Do Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awarene

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the role Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts. We are looking for an experienced product marketer to own and evolve the pricing narrative across Stripe's full product portfolio. This is a new role with the opportunity to shape how Stripe talks about pricing to users and sellers alike. You will lead the launch of new pricing constructs, bundles, and packages — own the end-to-end GTM strategy, planning, and growth for these efforts across our product suite. You will also develop value selling playbooks, train and enable our sales teams to effectively communicate and defend Stripe's pricing in competitive deals. In this role, you will partner closely with Growth Product, Sales, Product Pricing, Design, and web teams to drive adoption and revenue across both self-serve and sales-assisted channels. What you’ll do Be a storyteller. You have deep empathy for users and are able to adapt h

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Responsibilities Drive the go-to-market strategy across multiple Binance products Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes Collaborate across business, marketing and regional teams to deliver on business goals and priorities Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies <p style="margin-top:

About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We are looking to hire a Product Marketing Manager to own go-to-market strategy and drive adoption for Stripe's data products — including Sigma, Data Pipeline, Database, and new products we’re incubating. As monetization grows more complex — from AI companies hyperscaling globally to enterprises integrating Stripe deeply into their operations — data has become a critical lever that helps businesses make better decisions. What you'll do As a key owner of our GTM strategy for Stripe's data products, you'll need to quickly build a deep understanding of our products, the data analytics buyer, and our competitive differentiation. You will: Be the expert on our data analytics buyers — understand how data analysts, analytics engineers, and BI practitioners evaluate and adopt tools, and translate those insights into product roadmap recommendations and GTM strategy. Own positioning and messaging for Stripe's data

We’re looking for a Senior Technical Product Marketing Manager to join our security product marketing team and help bring Datadog’s rapidly growing security offerings to market. In this high-impact role, you’ll collaborate closely with Product, Sales, Sales Engineering, and Enablement to translate complex technical capabilities into compelling narratives that drive awareness, adoption, and differentiation. As the first hire in this space, you'll own key go-to-market efforts, lead technical positioning for strategic initiatives, and mentor others on content strategy and enablement best practices. This is a unique opportunity to shape how Datadog tells its security story to a global market. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Define and execute the technical marketing plan for Datadog’s security product line, from launches to scaled adoption. Partner cross-functionally with Product, PMM, Sales Engineering, and Enablement to craft differentiated messaging, inform roadmap decisions, and build cross-product solution narratives. Create and deliver high-impact sales tools including battlecards, investigation flows, objection handling guides, and competitive workshops. Lead competitive strategy by synthesizing market insights and producing content that positions Datadog as a differentiated leader in cloud-native security. Act as a technical subject matter expert and trusted advisor — coaching field teams, reviewing enablement content, and influencing internal strategy. Represent Datadog in customer briefings, industry events, and webinars, serving as a go-to voice on observability and security. Who You Are: 8+ years of experience in technical product marketing, developer relations, product management, solutions engineering, or related roles in