Product Marketing Specialist Jobs

PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Over 13,000 organizations (including 60 of Fortune 100) rely on PagerDuty to succeed with Digital Transformation, Cloud Migration, and DevOps Modernization. Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more. We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization. As PMM, Launch Manager , you will be responsible for successfully organizing and driving monthly product drops and twice-yearly launches that bring PagerDuty’s products and solutions to market. Areas of critical importance are: organization and planning, interpersonal and collaboration skills, attention to detail, critical thinking/problem solving, and project management skills. Key Responsibilities: Work with PMMs and enablement to coordinate and drive launch activities, reach joint decisions and drive continuous process improvement. Engage across functions including product marketing, campaigns, communications, social, web and field enablement to plan and organize monthly product products and larger launch activities. Meet deadlines through problem solving, clear goal setting, proactive follow-up, and effective program management. Create, build and maintain accurate launch plans to enable communication with task owners and stakeholders. Run effective launch planning, retrospective and status meetings. Partner with product marketing and product management across multiple product lines. Innovate b

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterpri

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. Smartsheet targets industries where workflow specificity is essential. As a Principal Product Marketing Manager, Vertical Industries, you will lead the strategic development of industry-specific value narratives, use case positioning, and sales-ready content for priority vertical, Manufacturing. In this role, you will own the GTM narrative, ensuring positioning is grounded in quantified, defensible value claims. This role requires deep industry curiosity, methodological discipline, and the ability to drive multiple complex workstreams in parallel to maintain Smartsheet’s competitive edge. This full-time position reports to the Sr. Director, Customer Value and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer. What You Will Own: Value Strategy Execution — Vertical Industries Lead the team's execution of the Smartsheet Value Strategy process for priority verticals. Define positioning scope, including target segments, industry-specific buyer roles, KPIs, and competitor sets. Validate buyer value levers and map them to Smartsheet's capabilities to demonstrate differentiated, quantified benefits. Build vertical Value Impact Models and define the problem Smartsheet owns within each industry. Develop cross-functional Adoption Plans and validate position hypotheses through direct buyer sessions. ICP & CAPDB for Vertical Segments: Own ICP definition and target account prioritization for each priority vertical. Ensure each vertical ICP sp

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. Smartsheet's horizontal use cases — spanning Enterprise PMO, Operations & Process Management, IT PPM, Service Delivery, and Governance, Risk & Compliance — represent the company's largest ARR expansion opportunity. Most enterprise accounts enter through a single buying center. The horizontal pod's job is to unlock the adjacent functional buyers in those same accounts, and to build the positioning that makes Smartsheet the obvious choice for each. As a Product Marketing Manager II on the Horizontal Use Cases pod, you will help support the value strategy, positioning, and sales-ready content for a defined set of horizontal use cases. You will partner with the Sr. Manager, Product Marketing and contribute to the development of differentiated, quantified value propositions that help Smartsheet win against category competitors and drive multi-function adoption within the enterprise installed base. This full-time position reports to the Manager, Product Marketing and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer. What You Will Own: Assisting with Value Strategy: Support the execution and maintenance of the differentiated value strategy for each use case Value Impact Model: Assist in the development of quantified Value Impact Models for assigned use cases — helping translate Smartsheet's capabilities into specific productivity and efficiency claims for ROI conversations. Buyer Validation & Market Testing: Support buyer inte

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. The Opportunity Asia-Pacific is one of the fastest-moving enterprise AI markets in the world — and the buyers, competitive dynamics, and adoption patterns in the region are distinct from any other geography Smartsheet serves. Enterprises in APJ are evaluating AI capabilities with urgency, but their buying criteria, integration ecosystems, and trust frameworks differ meaningfully from those in North America or Europe. Smartsheet needs an AI product marketing leader embedded in the region who can translate our global AI narrative into locally resonant positioning that wins. As a Sr Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's APJ sales organization. You will own the regional activation of Smartsheet's AI narrative — including organizational intelligence, agentic workflows, and Model Context Protocol (MCP) positioning — ensuring APJ field teams can lead differentiated AI conversations with enterprise buyers across the region. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across APJ, working at the pace of a rapidly evolving product surface and a field organization operating in one of the most competitive enterprise software markets globally. This remote eligible role is based in APJ and will report to the VP, AI GTM Strategy. What You Will Own AI Narrative Activation — APJ Execute the regional activation of Smartsheet's global AI narrative across APJ field teams, a

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is seeking a Product Marketing Manager for our Ads product team, focused on Advertiser Tools and Outbound Demand. As the PMM, you will partner closely with the product owners for advertising products that enable brands and advertisers to create, manage, target, measure, and scale campaigns on Roblox. You will lead the strategy and go-to-market execution for Roblox’s advertiser-side ads portfolio, including Ads Manager, targeting, creative and campaign-creation tools, measurement, and self-serve advertiser adoption. You will be instrumental in building the narrative, programs, and market demand needed to establish Roblox as a high-value advertising platform for brands. You will work closely with Brand Partnerships, Sales, Product, Engineering, Integrated Marketing, and Communications to translate product capabilities into compelling advertiser value propositions and scaled demand-generation programs. This role will be based at our headquarters in San Mateo, CA, in a hybrid arrangement with Tuesday through Thursday onsite. You Will Lead the launch process and drive the go-to-market strategy, messaging, content creation, and positioning for advertiser-facing Ads products and policies. O

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We’re looking for a strategic Principal Product Marketing Manager to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with Integrated Campaigns to drive measurable business results. Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit. Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM spac

Asana Marketing is hiring a Principal Product Marketing Manager to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with the Integrated Campaigns team to drive measurable business results. Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. About you Experience: 8+ years of experie

Asana Marketing is hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with the Integrated Campaigns team to drive measurable business results. Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. About you Experience: 8+ years of experience in pr

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We’re looking for a strategic Product Marketing Director to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with Integrated Campaigns to drive measurable business results. Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit. Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space. About

Asana Marketing is hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with the Integrated Campaigns team to drive measurable business results. Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. About you Experience: 8+ years of experience in pr

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We’re looking for a strategic Product Marketing Director to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with Integrated Campaigns to drive measurable business results. Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit. Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space. About

We’re looking for a Senior Technical Product Marketing Manager to join our security product marketing team and help bring Datadog’s rapidly growing security offerings to market. In this high-impact role, you’ll collaborate closely with Product, Sales, Sales Engineering, and Enablement to translate complex technical capabilities into compelling narratives that drive awareness, adoption, and differentiation. As the first hire in this space, you'll own key go-to-market efforts, lead technical positioning for strategic initiatives, and mentor others on content strategy and enablement best practices. This is a unique opportunity to shape how Datadog tells its security story to a global market. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Define and execute the technical marketing plan for Datadog’s security product line, from launches to scaled adoption. Partner cross-functionally with Product, PMM, Sales Engineering, and Enablement to craft differentiated messaging, inform roadmap decisions, and build cross-product solution narratives. Create and deliver high-impact sales tools including battlecards, investigation flows, objection handling guides, and competitive workshops. Lead competitive strategy by synthesizing market insights and producing content that positions Datadog as a differentiated leader in cloud-native security. Act as a technical subject matter expert and trusted advisor — coaching field teams, reviewing enablement content, and influencing internal strategy. Represent Datadog in customer briefings, industry events, and webinars, serving as a go-to voice on observability and security. Who You Are: 8+ years of experience in technical product marketing, developer relations, product management, solutions engineering, or related roles in

Datadog Incident Response is an end-to-end incident operations solution native to Datadog’s unified observability and security platform. It brings the entire incident lifecycle — from alert to resolution — together in one place so engineers can respond fast with confidence instead of losing time switching between disconnected monitoring, paging, and incident tools. As a Product Marketing Manager (PMM) - Incident Response, you will develop go-to-market strategy for new products and features, create the content that enables our sales and partner teams, and touch on all areas of the business while helping move Datadog forward. We give our Product Marketing Managers the opportunity to collaborate, investigate, and idealize how we can gear our product strategy to yield the highest results. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Drive the go-to-market strategy for Datadog Incident Response products, such as Incident Management, On-Call, and Incident AI as an expert of your product area. Launch new features with compelling messaging and positioning, developing assets such as slide decks, blogs, product demos, webinars, and solution briefs. Develop high-impact sales enablement assets (battlecards, pitch decks, demos) grounded in deep market and competitive insights. Partner with cross-functional teams to execute campaigns across webinars, paid media, organic channels, and sponsored events. Drive customer marketing initiatives including case studies, testimonials, and

MongoDB is hiring a Staff Product Marketing Manager to build and own our go-to-market narrative for the Public Sector vertical, with a focus on Federal Government and the broader public sector market. This is a foundational hire for MongoDB’s Industry Verticals product marketing function: you will define how MongoDB’s unified data platform, spanning cloud, on-premises, and hybrid database deployments with integrated, production-ready AI capabilities, shows up for government buyers. You’ll turn a major compliance milestone into a durable competitive differentiator: developing the positioning, messaging, and sales-ready content that helps government agencies, systems integrators, and cloud/public-sector resellers understand why MongoDB is the right data platform for mission-critical, regulated workloads. You do not need prior government or public-sector work experience to succeed in this role — you need to be an excellent product marketer who can get fluent in a new domain quickly and partner closely with the compliance, product, and sales experts who already are. This role can be based in one of our MongoDB hub offices in the U.S. or remotely in the U.S. What you’ll do Own positioning and messaging for MongoDB’s Public Sector go-to-market, leading the federal GTM and launch related activities Translate MongoDB’s data platform capabilities — document database, search, vector search, stream processing, and integrated AI — into mission-relevant outcomes and value propositions for government buyers and the systems integrators who serve them Partner with Compliance, Security, Industry Solutions and Product teams to accurately represent related certification requirements in external-facing content, staying current as MongoDB pursues additional authorizations (e.g., DoD Impact Levels) Build the public sector sales enablement toolkit: battlecards, pitch decks, discovery guides, ROI/value models, and competitive intelligence tailored to federal buying processes and procuremen