Product Marketing Specialist Jobs

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We’re looking for a strategic, entrepreneurial Product Manager to help shape product-led growth for our newest AI products. Figma has an ambitious, forward-looking roadmap that we’re rapidly executing on as product development and design rapidly change with AI. This role will help drive the company’s strategy for growth of these products and ensure users discover value in Figma as their workflows rapidly evolve. What you’ll do at Figma: Partner closely with other product teams to develop and execute on a strategy for driving adoption of Figma’s newest and biggest bets. Use data and insights to build a portfolio of experiments and new features that drive users to discover the transformative impact of Figma’s AI features and products Shape Figma’s growth strategy as our business and product evolve. Lead a fast-executing, impact-driven team. Collaborate deeply with Design, Engineering, and Product Leadership on both strategy and execution. We’d love to hear from you if you have: 7+ years of product management experience Familiarity with current AI-powered product development and a POV on how our industry will evolve Experience leading major product or growth initiatives across user-facing products Track record of delivering impact through data-driven experimentation and strategic bets A knack for data and metrics, and strength in translating insights into strategy Are a strong cross-functional collaborator, both within the product development organization and with marketing / business f

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! The Marketing Engineer, AI Deployment will design and build programmatic go-to-market systems and AI-powered workflows that improve efficiency, impact, and execution across Marketing. This role sits at the intersection of operations, data, and marketing with a focus on turning strategy & manual work into scalable, automated systems. This is not a traditional operations role. It is a systems-focused role dedicated to building the infrastructure, workflows, and intelligence layers that power a modern, product-informed revenue and efficiency engine across marketing. The ideal candidate is an expert in building interconnected data layers optimized for AI, driving AI adoption, and translating complex business challenges into scalable, automated technical workflows that directly drive revenue and operational efficiency. Success in this role is measured in three ways: agents live—the count of AI systems you've shipped into real, recurring use by marketers; hours saved—manual work returned to the org and reinvested in higher-leverage problems; and revenue driven—pipeline, conversion lift, or deal velocity directly attributable to what you've built. Everything else flows from those three numbers. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you'll do at Figma: Identify and define high-impact AI use cases across marketing, taking them from prototype to full deployment Coach and partner with marketers to take them from novice to full wor

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview Instacart’s Marketing Data Science and Analytics team partners across Marketing, Strategic Finance, and Product to power data-driven growth. As a Senior Marketing Decision Scientist II, you will shape how we measure, forecast, and optimize marketing performance across channels, helping Instacart make smarter investment decisions and accelerate customer acquisition and retention. This is a high-impact, high-visibility role on a small, focused team where you will own complex, zero-to-one measurement initiatives and scale proven solutions. You will collaborate closely with channel marketers, growth leaders, finance partners, and data engineers to deliver models and experimentation frameworks that inform multi-million-dollar decisions. If you thrive in a fast-paced environment that still moves like a startup—and you love rolling up your sleeves to turn ambiguo

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview Instacart’s Marketing Data Science and Analytics team partners across Marketing, Strategic Finance, and Product to power data-driven growth. As a Senior Marketing Decision Scientist II, you will shape how we measure, forecast, and optimize marketing performance across channels, helping Instacart make smarter investment decisions and accelerate customer acquisition and retention. This is a high-impact, high-visibility role on a small, focused team where you will own complex, zero-to-one measurement initiatives and scale proven solutions. You will collaborate closely with channel marketers, growth leaders, finance partners, and data engineers to deliver models and experimentation frameworks that inform multi-million-dollar decisions. If you thrive in a fast-paced environment that still moves like a startup—and you love rolling up your sleeves to turn ambiguo

Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase . As Head of Product Creative, you'll lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. This team ensures that Coinbase's brand storytelling and visual language carry seamlessly from the first marketing touchpoint into the deepest in-app experience. You'll own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers. What you'll do: Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrifici

Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading. About the team + role We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards. As a Lifecycle Marketing Manager you’ll drive the way we connect with customers to drive engagement across our products, connecting the right user to the right action. You will be focused on informing and implementing a strategic growth roadmap that introduces users to the right products and drives engagement across the entire user journey across onboarding, product adoption, engagement and retention. You’ll work closely with teams across product, marketing,, creative and data science to build campaigns, experiments and messaging that increase engagement with our products and services. You have a passion for applying a quantitative approach to prioritization and creative problem solving. You look to marketing technology and data as your competitive advantage. At your core, you are results oriented and thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system. This role is based in our Menlo Park, CA and New York City, NY office(s), with in-person attendance expected at least 3 days per week. At Rob

Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase . As a Performance Marketing Manager on the Growth Marketing team within the Consumer & Business group, you'll own Coinbase's global performance marketing program, managing hundreds of millions in ad spend across paid search, paid social, and mobile channels to drive new user acquisition at or above ROI targets. You'll scale our customer base and revenue through data-driven, full-funnel acquisition strategies, building the playbooks and measurement frameworks that connect channel performance to downstream business outcomes. What you'll do: Own end-to-end strategy and execution across global paid performance channels (Google Ads, Meta, TikTok, and mobile UA) to hit aggressive new user acquisition and efficiency targets. Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences, translating results into scaled playbooks for global markets. Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes. Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities. Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel, proactively surfacing insights

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The community you will join: At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies. The difference you will make: As Growth Marketing Lead, you’ll have a unique opportunity to shape Airbnb’s growth narrative in Japan. You’ll be the champion for Growth Marketing channels, translating strategic vision into actionable plans and flawless execution. You’ll identify and prioritize high-impact opportunities, manage complex cross-functional projects, and collaborate with global and regional teams. Your leadership will ensure not only the ongoing success of our core marketing programs, but also the discovery of new areas of growth for your market. Your responsibilities: Develop and Execute Growth Marketing Strategies: Identify and incorporate local nuances to infuse authentic local flavor into Growth Marketing initiatives, ensuring strategies are tailored to resonate with local cultures, preferences, and market conditions. Cross-Functional Leadership: Build strong relationships with regional and global teams, setting and managing expectations effectively to deliver measurable business impact. Establish and optimize operating rhythm and ways of working. Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team The Global Partner Marketing team extends Stripe’s marketing reach to customers and prospects by educating, engaging, and enabling partners worldwide to build market awareness and generate demand for Stripe solutions and services. We market to, with, and through our partners to increase our reach, scale our impact, accelerate revenue growth, and support partners in expanding their businesses with Stripe. AI companies are changing how businesses are built and how commerce is conducted, creating an opportunity for Stripe to serve users earlier in their journey and power new agentic buying and selling experiences. By partnering with the companies shaping this ecosystem, Stripe can reach and support the next generation of businesses as they launch and scale. Similarly, Stripe’s global reach is a major asset to fast-growing AI companies as they expand. What you'll do We are hiring a Global Partner Marketing Lead to build and scale Stripe’s marketing motion with strategic AI partners. You will work with the AI GTM team, Partnerships, and cross-functional marketing teams to identify shared customer opportunities, define joint value propositions, and deliver campaigns that drive customer acquisition, activation, and product adoption. As the first marketer dedicated to this partner segment, you will establish the operating model for AI partner marketing: which partners to prioritize, how we plan and fund joint programs, how partners participate in St

Product Counsel, Money Movement Legal (Asia-Pacific) Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team The Product Legal team at Stripe manages the legal and regulatory aspects of designing, building, and launching products and services. The team works on technical, commercial, and regulatory matters and advises product, engineering, and partnerships teams on issues across financial services, business, and technology. This role supports the Money Movement and Storage business across Asia-Pacific. The business includes stored-value and e-money, foreign exchange, cross-border transfer, stablecoin and digital asset, and other financial products. The team helps ensure these products comply with applicable laws and regulations while supporting responsible product development and commercialization. What you'll do As Product Counsel, you'll advise teams on the legal and regulatory considerations for money movement products across Asia-Pacific. You'll partner with product, engineering, partnerships, compliance, risk, marketing, and Legal teams to navigate emerging requirements and bring products to market. Responsibilities Help the Product Legal team deliver products that comply with laws and contractual commitments to users globally Advise product teams on the intersection of technological innovation, e-commerce user experiences, and financial services compliance Collaborate with product, engineering, partnerships, compliance, risk, and marketing teams on product development and commercialization

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Stripe’s Product Legal team is responsible for managing the legal and regulatory elements of the design, build and execution of our products and services. We work on some of the hardest technical, commercial, and regulatory problems around, and we’re looking for a product lawyer to join our team. In this role you will be a key advisor to Stripe’s product, engineering and partnerships teams, and will work on a diverse set of matters that straddle financial services, business processes, and technology. The ideal candidate is passionate about Stripe’s mission of helping businesses grow and thrive. We’re looking for someone who is a team player and willing to jump in on tasks of any size. Stripe operates within a complex and interwoven legal, regulatory, and financial partnership environment around the world. Note: The annual Canadian base salary range for this role is $160,000 - $240,000. What you’ll do Responsibilities Serve as product counsel to Stripe’s Payments and Terminal product teams, helping to expand our product offerings, and developing deep subject matter expertise to handle escalations and questions related to Stripe Terminal products and services. Counsel the Stripe product team on a range of issues including payments regulations, payment schemes rules, consumer protection, marketing, intellectual property, and data privacy. Actively collaborate with a wide variety of Stripe teams, including engineering, compliance, business

About the Team OpenAI’s Marketing team helps translate complex technology, research, and product moments into work that can be understood by audiences around the world. The team brings together creative direction, design, writing, production, strategy, marketing, and regional partners to deliver campaigns, launches, films, events, brand systems, social, digital, OOH, experiential, and emerging formats across global markets. This role sits close to creative, production, Brand Marketing, Resource Management, agencies, and cross-functional partners. It is designed for someone who can turn approved strategic direction into a clear program path and keep that path moving—from goals and operating model through creative development, production, launch readiness, and closeout. The role will work closely with Resource Managers to anticipate resource needs, maintain accurate allocations, and identify gaps early enough to address them before they become delivery risks. About the Role As a Strategic Operations Lead, Marketing, you will help design and run the leadership operating model for OpenAI's Marketing organization. This is a senior role for someone who has built 0-1 operating systems in high-growth marketing environments and can move fluidly between strategy, planning, executive communication, and hands-on execution. We're looking for someone who can bring structure to ambiguity without adding unnecessary process: a strategic chief of staff who can stand up planning cycles, QBRs, headcount, prioritization, resourcing asks, investment governance rhythms, leadership cadences, while partnering with strategy & operations managers on budget forecasting, spend execution, variance analysis, and reporting. This role is based in San Francisco, CA. We use a hybrid work model with in-office collaboration Monday through Wednesday and offer relocation assistance to new employees. In this role, you will: Build and run the core Marketing planning system, including annual and half-ye

About the Team OpenAI’s Business Marketing team helps organizations understand, adopt, and create value with AI. Integrated Marketing connects our brand, products, customers, developer communities, go-to-market teams, and commercial priorities into coherent market moments. We are building an AI-native marketing team that moves quickly, uses intelligence to work differently, and measures success by whether business audiences become aware of OpenAI, consider our products, and ultimately choose us. About the Role We’re hiring an integrated marketer to shape how businesses understand, experience, and choose OpenAI. You’ll connect our brand, products, and customer stories into campaigns that demonstrate how AI is transforming organizations and establish OpenAI as a preferred partner for businesses adopting AI. You’ll build integrated campaigns for BDMs, and grow customer relationships through storytelling as a critical source of proof of enterprise transformation.. This role is part of the Integrated Marketing team within OpenAI’s Business Marketing organization. While your specialty is brand and customer, you’ll flex across business campaigns, product launches, and other priority market moments. In this role, you will: Lead integrated brand marketing strategies and campaigns that increase awareness, consideration, and preference among enterprise buyers and business decision makers. Synthesize audience research, cultural/competitive context, product truth, customer proof, and business priorities into positioning and creative briefs that can travel across paid, owned, earned, social, field, and sales channels. Connect brand, creative, customer marketing, communications, media, growth, demand generation, and field activation into one coherent business audience journey. Use AI to uncover insights, experiment with new storytelling formats, and accelerate high-quality execution. Be directly accountable for increasing unaided awareness, consideration, purchase preference, and

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a Consumer Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy, oversee execution at significant scale, and grow a broad consumer product across diverse audiences, use cases, and international markets. You will partner closely with product, engineering, data science, finance, design, brand, creative, lifecycle, and regional marketing to connect paid experiences to in-product journeys. This team combines rapid iteration, rigorous measurement, consumer insight, and culturally relevant creative to drive acquisition, activation, retention, and long-term user value worldwide. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for a scaled consumer product, including planning, forecasting, budget pacing, audience strategy, and performance management. Manage significant investment across a broad international portfolio, balancing global consistency with market-level opportunity, platform dynamics, and cultural nuance. Optimize the full consumer journey from acquisition through activation, engagement, retention, and monetization, with a focus on durable unit economics and cohort quality. Develop audience, use-case, offer, and creative strategies that reach diverse consumer segments and translate across languages, cultures, and stages of product maturity. Partner with regional marketing and localization

About the Team Business Marketing at OpenAI helps companies understand, adopt, and realize value from intelligence at work. We believe our own marketing organization should demonstrate what changes when intelligence becomes part of the work: fewer manual handoffs, faster learning, better use of customer and product signals, and more capacity for ambitious thinking. Marketing Technology works across Marketing, go-to-market, Data, Engineering, IT, Security, and Product to define the systems, agents, data, workflows, and operating model that power modern marketing at OpenAI. The team has an opportunity to rethink marketing operations alongside the people building the models, products, and infrastructure shaping the future of AI. About the Role We are hiring a Head of Marketing Operations & Technology to build the most AI-enabled marketing operations organization in the world. You will own the systems, infrastructure, data, and workflows that help Marketing operate with greater intelligence, speed, and impact. You will set the function’s strategy, decide what to build or buy, and develop new capabilities where existing solutions fall short. This role sits at the intersection of marketing, technology, data, and AI. You will partner closely with Engineering, Product, Sales, Growth, and Revenue Operations while building a team of technical operators and builders who can turn ambitious ideas into dependable systems. We welcome varied backgrounds—from marketing operations leaders who have expanded the function’s traditional boundaries to founders and builders of AI-native products, growth infrastructure, or internal platforms. What matters most is a deep understanding of marketing, strong technical instincts, and the ambition to imagine a fundamentally better way of working. In this role, you will: Define the vision, strategy, and operating model for Marketing Operations & Technology, including how AI should reshape the function. Build and lead a team spanning market