Ads Ai Analytics Lead in San Francisco

About the Role OpenAI's ads platform is experiencing rapid global scale. As the Lead Data Scientist for SMB Ads Growth, you will architect the analytics function end-to-end—driving strategy across targeting, funnel optimization, and performance forecasting. You will work directly with the SMB Ads Marketing team and your insights will be the primary catalyst for high-stakes decisions across marketing, product, and sales engineering. What You'll Do Full-Funnel Analytics Establish the foundational growth metrics and North Star KPIs for the SMB Ads ecosystem, optimizing the journey from lead acquisition to long-term retention. Diagnose funnel friction points through advanced behavioral analysis and quantify the incremental revenue impact of proposed optimizations. Partner cross-functionally to transform complex data findings into actionable, high-priority roadmaps for product and marketing stakeholders. Targeting, Segmentation & Propensity Modeling Engineer sophisticated propensity models and look-alike frameworks to identify and capture high-LTV SMB advertisers. Own the lifecycle of target list construction, including advanced data enrichment, multi-dimensional prioritization, and granular performance tracking. Develop robust segmentation architectures that power hyper-personalized outreach across paid, partnership, and outsourced (BPO) channels. Synthesize market signals to refine our value proposition, ensuring OpenAI remains a key platform for SMB business growth. Campaign Analytics & Measurement Design and implement rigorous multi-touch attribution and incrementality frameworks to evaluate channel efficacy. Lead the experimental roadmap: formulate hypotheses, execute A/B and multivariate tests, and communicate results to executive leadership. Automate business-critical reporting and dashboards to provide real-time visibility during weekly operating reviews. Forecasting & Planning Build high-fidelity revenue and advertiser growth models to project perfor

About the team OpenAI's mission is to ensure that artificial general intelligence benefits all of humanity. In support of that mission, the ChatGPT Ads team is building advertising products that help businesses reach customers in useful, trusted, and responsible ways. The Ads Strategy, Planning, and Operations team is responsible for building the operating foundation for OpenAI's advertising business: GTM systems, segmentation, coverage, planning, forecasting, business rhythms, sales programs, incentives, and scalable execution across advertisers, agencies, partners, resellers, and internal teams. This team sits at the intersection of Sales, Product, Engineering, Finance, Legal, Policy, Marketing, Partnerships, and Customer Success. About the role We’re looking for a Sales Strategy & Operations Lead to help build the GTM operating system for ChatGPT Ads. This person will work across sales strategy, planning, systems, segmentation, forecasting, operating rhythm, sales programs, and commercial execution to help the Ads business scale with clarity, speed, and control. This role is for someone who can move between strategy and execution: able to define operating models, build analytical frameworks, run cross-functional planning processes, improve GTM systems and data quality, and program manage high-priority sales initiatives. The ideal candidate has meaningful experience in digital advertising, media, adtech, marketplace, or platform businesses and understands the complexity of scaling sales motions across direct sales, agencies, partners, resellers, outsourced channels, and self-serve. In this role, you’ll: Help build the operating foundation for ChatGPT Ads across GTM systems, segmentation, coverage, forecasting, sales planning, and business reviews. Partner with Sales, Ads Ops, Product, Engineering, Strategic Finance, Legal, Policy, Marketing, Partnerships, Customer Success, and Data teams to translate strategy into execution. Develop objective frameworks for ac

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role The SMB Innovation Sales & Strategy Lead will identify, incubate and scale new revenue opportunities across OpenAI’s SMB Ads business. This foundational role combines strategic thinking, analytical rigor and hands-on execution to develop differentiated customer propositions, validate product opportunities and launch new go-to-market programs. Working across Product, Engineering, Sales, Marketing and Data Science, this person will lead initiatives from opportunity assessment through customer discovery, commercial pilots and transition to scale. The remit includes industry-specific opportunities, differentiated customer engagement models and innovative approaches across self-serve, sales-assisted and partner-led channels. The lead will also partner with SMB leadership and the Strategy & Operations team to inform the overall SMB strategy, contributing customer segmentation, commercial insights and evidence from incubation programs to broader planning and investment decisions. In This Role, You Will Identify untapped opportunities across SMB segments, industries, and channels. Build business cases and launch pilots to validate customer demand and commercial potential. Design new acquisition, activation, and expansion programs, including industry-speci

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role We are seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers at OpenAI. This is a zero-to-one opportunity to establish the strategy and programs that guide businesses from initial interest and their first campaign to sustained success and growth. You will set the lifecycle strategy, own the program roadmap and performance goals, and lead delivery from customer insight and journey design through launch, measurement, and iteration. Combining behavioral insights, experimentation, and personalized engagement across email, product experiences, education, and other channels, you will build programs that scale with the business. Success requires independent judgment, analytical depth, cross-functional leadership, and hands-on execution. In This Role, You Will Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat spend, reactivation, and expansion. Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer feedback to identify high-impact growth opportunities. Build segmented, triggered journeys that connect advertiser needs, intent, readiness, and behavior to relevant messages and next steps. Lead prospect nurture and email acquisition

About the Role OpenAI's ads business is scaling quickly. As the Data Scientist for Ads Demand, you will build the measurement and insight foundation for understanding demand health and advertiser value across the marketplace. You will partner closely with Ads Sales leadership and Ads Product leadership—along with Marketing Science and product and sales teams—to diagnose advertiser performance, define benchmarks, identify growth opportunities, and turn advertiser feedback into product priorities. Your work will shape demand strategy, improve advertiser outcomes, and help OpenAI build for its most valuable advertisers. What You'll Do Demand Health & Measurement Define the North Star metrics, diagnostic framework, and measurement strategy for demand health across the ads system. Build the operating view of demand across spend, active advertisers, retention, budget utilization, delivery, concentration, and mix; identify emerging risks and opportunities. Diagnose changes in demand through cohort analysis, decomposition, experimentation, and causal methods, translating findings into clear actions for Sales and Product leadership. Advertiser Performance & Benchmarks Own the end-to-end view of advertiser outcomes—including delivery, ROAS, conversion performance, retention, and budget efficiency—for individual advertisers and key cohorts. Establish actionable benchmarks by objective, vertical, advertiser size, geography, maturity, and product adoption, with statistically sound peer comparisons. Develop early-warning signals and opportunity scoring that help sales teams surface under-delivery, performance risk, and advertiser growth potential. Set standards for metric definitions, data quality, and interpretation so leaders can separate real marketplace changes from seasonality, selection effects, and measurement artifacts. Insights, Adoption & Advertiser Feedback Partner with Marketing Science, Sales, and Product to translate analysis into credible advertiser-fac

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We're hiring a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. Marketing at Baseten is scaling fast: more spend, more campaigns, more model launches and more inbound. This is a foundational, hands-on role and the first dedicated Marketing Analytics hire. You'll work directly with Demand Gen, Field Marketing, MOps and Product Marketing alongside GTM, Finance, Product and Engineering to stitch together activities and outcomes across the funnel. You'll build the data models that connect acquisition, engagement, activation, product usage and revenue. You’ll design dashboards, tools, semantic layers and plugins that enable teams to answer questions. Along the way, you’ll develop an understanding of how customers use Baseten and with this, define how our systems and product can improve. RESPONSIBILITIES Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue. Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third-party sources. Create a medallion architecture that connects the prospect and customer journeys across systems, from first touch through signup, onboarding, activation and expansion. Understand our audiences: develop audience and segmentation frameworks based on customer a

About the Team OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Sales team partners closely with customers to deeply understand their businesses and needs, helping inform the development of products and solutions that drive meaningful revenue growth and long-term success on the platform—while maintaining strong standards for user trust and platform integrity. About the Role We’re looking for an Account Manager to support advertisers in onboarding, launching, and growing on OpenAI’s advertising platform. You will manage a portfolio of partners and serve as a trusted advisor, helping them achieve their business objectives while ensuring a strong and responsible experience on our platform. This role sits at the intersection of relationship management, strategy, and execution. You’ll work closely with Sales to drive long-term partner growth and with internal teams to continuously improve the advertiser experience. This role will be hybrid in San Francisco, CA. In this role, you will: Own relationships with a portfolio of advertising partners, serving as their primary point of contact. Guide advertisers through onboarding and campaign launches to ensure strong adoption of OpenAI’s ads products. Analyze campaign performance and provide clear, actionable recommendations to improve outcomes. Identify opportunities to expand partnerships through increased product adoption and incremental investment. Partner cross-functionally with Sales, Product, Analytics, Policy, and Operations to resolve issues and enhance platform value. Surface advertiser feedback and insights to inform product improvements and long-term strategy. Help build scalable processes and best practices that support the growth of OpenAI’s advertising ecosystem. You might thrive in this role if you: Have 5-10+ years of experience in digital advertising, account management, customer success, consulting or a related client-facing role

About the team OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Sales team partners closely with customers to deeply understand their businesses and needs, helping inform the development of products and solutions that drive meaningful revenue growth and long-term success on the platform—while maintaining strong standards for user trust and platform integrity. About the role We’re looking for an Account Manager to support advertisers in onboarding, launching, and growing on OpenAI’s advertising platform. You will manage a portfolio of partners and serve as a trusted advisor, helping them achieve their business objectives while ensuring a strong and responsible experience on our platform. This role sits at the intersection of relationship management, strategy, and execution. You’ll work closely with Sales to drive long-term partner growth and with internal teams to continuously improve the advertiser experience. In this role, you will: Own relationships with a portfolio of advertising partners, serving as their primary point of contact. Guide advertisers through onboarding and campaign launches to ensure strong adoption of OpenAI’s ads products. Analyze campaign performance and provide clear, actionable recommendations to improve outcomes. Identify opportunities to expand partnerships through increased product adoption and incremental investment. Partner cross-functionally with Sales, Product, Analytics, Policy, and Operations to resolve issues and enhance platform value. Surface advertiser feedback and insights to inform product improvements and long-term strategy. Help build scalable processes and best practices that support the growth of OpenAI’s advertising ecosystem. You might thrive in this role if you: Has 5-10+ years of experience in digital advertising, account management, customer success, consulting or a related client-facing role. Has experience managing advertiser or agency r

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role We are seeking a Growth Marketing Manager to build the web and organic growth engine for SMB advertisers at OpenAI. This is a zero-to-one opportunity to shape how businesses discover our advertising platform, understand its value, and become successful advertisers. You will own the SMB Ads web strategy and experimentation roadmap, combining customer insight, analytical rigor, and product judgment to grow qualified discovery and improve conversion. Your scope spans web experiences, organic search, generative engine optimization (GEO), and the journey from first visit through signup and activation. You will work closely with Product, Design, Ads Engineering, Content, and Data Science to turn opportunities into shipped experiences, operating with the speed and ownership of a startup. In This Role, You Will Own the SMB Ads web strategy and roadmap to grow qualified discovery, signup, and advertiser activation. Grow organic discovery through search, content, and GEO. Test new ways to help businesses find and evaluate OpenAI’s advertising offering. Analyze journeys, funnels, and cohorts to identify conversion barriers and prioritize high-impact improvements. Run experiments across landing pages, messaging, navigation, personalization, offers, and conversion flo

About the Team At OpenAI, Trust & Safety Operations is central to protecting OpenAI’s platform, customers, and the public from abuse. We partner closely with Product, Engineering, Legal, Policy and Go To Market teams to identify emerging risks, build and mature enforcement systems, and ensure high-integrity operations while delivering a great user experience at scale. We’re building the Monetization Trust & Safety Operations team to ensure OpenAI can grow advertising in a way that is safe, trusted, and sustainable—for users, advertisers, and the business. This team sits at the intersection of operational scale, product risk, and rapid revenue growth, designing systems and operations that enable ads to scale without compromising user trust or safety. It’s critical to us that our Ads product be built in a way that corresponds to our Ads principles , and this team is key to that. About the Role We’re looking for a senior operator with strong analytical instincts to help build and scale Monetization Trust & Safety Operations at OpenAI. In this role, you’ll flex across the team’s highest-priority data and operational needs—from reporting and dashboard insights to budget and capacity planning, project-based analysis, and data automation —while partnering closely with Product, Policy, Engineering, Legal, Go To Market, and Data Science and Data Engineering teams. This role sits at the intersection of strategy, execution, and data: you’ll define ambiguous problems, query and validate data, build decision-support systems, and translate operational signals into clear recommendations and scalable, AI-first solutions. You should be comfortable moving from a high-level question to a rigorous analysis, a useful dashboard, an automated workflow, or a durable operating mechanism. As OpenAI introduces new revenue-generating formats and partnerships, you’ll help the team understand where risks, capacity constraints, quality gaps, and opportunities are emerging. You’ll brin

About the Team The Monetization team is a cross-functional group working across engineering, product, research, and design to build the foundational systems that will help OpenAI scale access to intelligence responsibly. Our mission is to develop user-first, privacy-preserving monetization products, including next-generation ads experiences that strengthen user trust, unlock economic opportunity, and support OpenAI’s long-term innovation. Monetization plays a critical role in enabling OpenAI to continue pushing the boundaries of AI capabilities while ensuring the benefits of AGI are broadly shared. We believe monetization must be aligned with user value, uphold rigorous privacy and safety standards, and sustain a healthy ecosystem of developers and businesses. This team operates in a greenfield environment and moves quickly through prototyping, experimentation, and iterative deployment. We partner closely with Product, Design, and Research to bring research breakthroughs into real-world systems at global scale. About the Role We’re looking for an experienced Software Engineer to build measurement systems that connect ad interactions to meaningful advertiser outcomes while protecting user privacy. In this foundational role, you’ll design infrastructure for conversion signals, attribution, reporting, and feedback loops across OpenAI’s ads products. This role is ideal for engineers who have built large-scale ads measurement, data, experimentation, marketplace, or distributed systems and want to apply that experience in a highly ambiguous 0→1 environment. You’ll work across event collection and normalization, deduplication and matching, attribution and modeled measurement, privacy-safe aggregation, reporting, and high-quality labels for ads optimization. We are hiring engineers who can independently own complex systems, make sound technical tradeoffs, and help define what should be built. You’ll work closely with Ads Delivery, Ads ML, Product, Research, Privacy, Data Sc

About the Team The Applied team at OpenAI safely brings cutting-edge technology to the world. We have released widely used products such as ChatGPT, Sora, and the OpenAI API, powering models including GPT-5 and a growing set of multimodal capabilities across text, image, audio, and video. Our team also manages large-scale inference and platform infrastructure that supports these experiences at global scale. With much more on the horizon, our impact continues to grow. Our customers build fast-growing businesses using our APIs, unlocking product capabilities that were previously unimaginable. ChatGPT and Sora exemplify the breadth of what’s now possible across text, image, audio, and video experiences. As these capabilities expand, we prioritize the responsible use of our technology, emphasizing safe and thoughtful deployment over unchecked growth. Within Applied Engineering, the Ads Monetization team in Financial Engineering builds the core systems dealing with all the money flows for ChatGPT Ads. These systems are a combination of low-latency, high scale, high reliability, while being built in a financially correct, accurate, auditable and explainable way. This role sits at the intersection of ads delivery, data engineering, and financial systems. In this role, you will: Architect and build the core monetization systems for ChatGPT Ads. Build and operate the core services and pipelines that power ads monetization end-to-end, from event capture and validation through aggregation, pricing, metering, and ultimately producing billable outputs. Define and implement the source of truth for ads monetization data, including schemas, data models, and invariants that ensure outputs are consistent, explainable, and auditable. Own correctness and reconciliation: align production outputs with downstream invoicing/finance requirements, build controls/monitors, and close gaps through investigations and backfills. Develop across the stack to create comprehensive billing integration

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . The Programmatic Ads team integrates with external demand partners (DSPs, SSPs, etc) through OpenRTB. We drive performance optimization (latency, conversion, engagement, fill rate, etc) for our programmatic ad products. We are also responsible for building internal tools to better enable cross-functional teams. What you’ll do: Lead one or two partner integrations, and work closely with product managers, data scientists, other cross-functional teams, and external partners to understand business requirements and translate them into technical solutions. Use AI to accelerate team execution, system design, and decision-making, applying sound judgment to validate outputs and ensure correctness and quality. Independently drive the full software development lifecycle, including ideation, technical design, prototyping, development, and release. Ind

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . We’re hiring a Staff Machine Learning Engineer to help drive the future of merchant presence and shopping experiences on Pinterest. This role sits on the Merchant team and focuses on building AI/ML systems (including LLMs) that identify, understand, and surface relevant, high-quality merchants across segments—so Pinners can discover new brands with greater confidence and consideration, and merchants can reach new, diverse audiences. In this role, you’ll lead LLM-first, evaluation-driven initiatives—near-term focused on agentic workflows, measurement, and operational rigor that strengthen Merchant Integrity and Business Integrity. Longer term, you’ll help advance core relevance capabilities such as merchant/brand affinity modeling and related signals that improve shopping discovery across Pinterest. You’ll partner closely with Product Managers, E

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . tvScientific by Pinterest is the Performance TV platform built for advertisers who want to drive measurable business outcomes. We combine media buying, optimization, measurement, and attribution in one platform to make CTV a more accountable, effective performance channel. As a Product Marketing Manager on the tvScientific by Pinterest team, you’ll lead go-to-market strategy for Measure and Optimize product areas. You’ll partner with Product, Data Science, Sales, Marketing and Pinterest Ads teams to turn complex advertising capabilities into clear customer value and adoption programs. This is a strategic, hands-on role at the intersection of CTV, measurement, optimization and advertising technology. What you’ll do: Develop and execute end-to-end go-to-market strategies for Measure and Optimize product units, including audience definition, positi