Campaign Operations Specialist in San Francisco

About the Team The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight. This is a growing function, so the team needs people who can both raise the quality of the work and build the operating model around it: bringing strong judgment, high agency, and trusted partnership to complex, visible moments. About the Role Developers and founders are building some of the most interesting things happening in AI. They’re starting companies, creating new products, and changing how people work. We’re looking for an integrated marketing manager who understands this audience and can shape how OpenAI shows up for developers, founders, startups, and engineering teams. That includes supporting campaigns around new products, creating meaningful developer experiences, and finding compelling ways to highlight the people and companies building with our technology. You’ll partner across Product, Product Marketing, Developer Relations, Research, Brand, and Creative, along with external agencies and partners, to develop strategies and bring strong ideas to market. The right person understands technology, has good creative judgment, and knows how to turn audience insight into work that feels useful, credible, and worth paying attention to. This is a hybrid role based in San Francisco, with three days a week in the office. In this role, you will: Support marketing strategies for developers, founders, startups, and engineering teams building with OpenAI, based on how technical audiences discover tools, evaluate them, and decide what to use. Partner with creative, media, and production agencies to develop briefs, evaluate concepts, improve the work, and bring campaigns to market. Establish agency relationships, campaign budgets, media planning, and paid me

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. The Head of Product Marketing will own the end-to-end strategy, operating model, performance bar, and talent development for the Product Marketing function at Plaid. This leader will: Set the PMM Strategy & Operating Model Own and operationalize the PMM structure (Product Areas and Industry)  Finalize and institutionalize the PMM operating model Define clear “PMM does / PMM does not” guardrails Clarify cross-functional engagement norms with Product, GTM, Marketing, Comms Establish KPI frameworks that tie PMM work to measurable business impact Elevate Quality & Narrative Coherence Own Plaid’s central product narrative Raise the messaging and positioning bar across all products Ensure consistent product naming, positioning discipline, and storytelling rigor Drive Business Impact Partner with Product on product-market fit strategy Partner with GTM leadership to increase: Quota attainment Time to close Campaign lift for priority industries  Ensure launch discipline, release alignment, and post-launch optimization Build and Develop a Championship PMM Team Directly manage senior PMM leads Reset expectations where unclear scope exists Upgrade performance management and leveling rigor  Coach s

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach users with relevant, timely, and trustworthy experiences. This senior, hands-on leader will set the lifecycle strategy, partner with Engineering to build the orchestration and deployment platform, and establish the operating model that allows teams across the company to launch and improve evergreen programs safely at scale. You will sit at the intersection of platform, product, and campaign strategy. You will partner with Engineering, Product, Data Science, and Analytics on the underlying systems, and with Product Marketing Managers and other client teams to design journeys that help new, active, and returning users reach value and build durable habits. In this role, you will: Partner with product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement. Partner with Engineering, Product, Data Science, and Analytics to shape the tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability. Define scalable deployment workflows—including self-service and centrally supported paths, intake, templates, approvals, governance, service levels, and incident response—so teams across the company can launch safely and efficiently. Partner with Product Marketing Managers and other client teams to translate audience, product, and business goals into evergreen journey stra

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role We are hiring a Lead, Ads Prospecting & Growth Intelligence to build the intelligence and orchestration platform powering OpenAI’s ads business. This person will help us identify the right companies and people, understand why they are relevant, determine the right next action, and learn from what happens afterward. Own the prospecting function for the ads business, serving SMB Ads while building a foundation reusable across segments. Set the vision, operating model, roadmap, platform choices, business rules, adoption, and outcomes; and partner with Ads Engineering, Data Science, and internal platform teams. Decide what to build in-house, enable through internal platforms, or deliver through selected vendors and partners. In This Role, You Will Lead the function’s strategy, roadmap, operating model, and adoption. Connect platform investments to measurable advertiser and business outcomes. Define a unified prospect, account, contact, and advertiser data model. Establish standards for identity, data quality, provenance, freshness, confidence, and consent. Combine market, intent, behavioral, product, CRM, campaign, and customer-success signals to improve targeting and customer engagement. Design enrichment and verification workflows. Evaluate in-house cap

About the Role OpenAI's ads platform is experiencing rapid global scale. As the Lead Data Scientist for SMB Ads Growth, you will architect the analytics function end-to-end—driving strategy across targeting, funnel optimization, and performance forecasting. You will work directly with the SMB Ads Marketing team and your insights will be the primary catalyst for high-stakes decisions across marketing, product, and sales engineering. What You'll Do Full-Funnel Analytics Establish the foundational growth metrics and North Star KPIs for the SMB Ads ecosystem, optimizing the journey from lead acquisition to long-term retention. Diagnose funnel friction points through advanced behavioral analysis and quantify the incremental revenue impact of proposed optimizations. Partner cross-functionally to transform complex data findings into actionable, high-priority roadmaps for product and marketing stakeholders. Targeting, Segmentation & Propensity Modeling Engineer sophisticated propensity models and look-alike frameworks to identify and capture high-LTV SMB advertisers. Own the lifecycle of target list construction, including advanced data enrichment, multi-dimensional prioritization, and granular performance tracking. Develop robust segmentation architectures that power hyper-personalized outreach across paid, partnership, and outsourced (BPO) channels. Synthesize market signals to refine our value proposition, ensuring OpenAI remains a key platform for SMB business growth. Campaign Analytics & Measurement Design and implement rigorous multi-touch attribution and incrementality frameworks to evaluate channel efficacy. Lead the experimental roadmap: formulate hypotheses, execute A/B and multivariate tests, and communicate results to executive leadership. Automate business-critical reporting and dashboards to provide real-time visibility during weekly operating reviews. Forecasting & Planning Build high-fidelity revenue and advertiser growth models to project perfor

Job Description: Data Scientist, B2B Demand Generation, Growth & Measurement About the Role We are hiring a Data Scientist to lead measurement, experimentation, and decision science for B2B marketing demand generation. You will help us understand which marketing investments create incremental demand, qualified pipeline, and revenue and how to scale them efficiently. Our mandate is to build a rigorous, full-funnel view of how B2B marketing creates demand and moves prospects from awareness and engagement to qualified opportunities, closed-won revenue, and expansion. You will shape how we measure marketing impact and influence across channels, campaigns, audiences, and account segments. In this role, you will partner closely with B2B Marketing, Demand Generation, Growth, Sales, RevOps, Finance to connect marketing activity to qualified pipeline, customer acquisition, and efficient revenue growth. What You’ll Do Define north-star, leading, and guardrail metrics for B2B demand generation, including account engagement, qualified leads and opportunities, sourced and influenced pipeline, conversion rates, pipeline velocity, and incremental ARR. Design and execute measurement and experimentation strategies across channels and campaigns, using randomized tests, audience or geographic holdouts, lift studies, quasi-experimental methods, and other causal approaches suited to long B2B sales cycles. Analyze channel, audience, campaign, creative, content, landing-page, and account-segment performance to identify the drivers of qualified demand, funnel conversion, pipeline quality, and incremental revenue. Partner with Marketing, Sales, RevOps, Finance, Product, and Engineering to improve instrumentation, campaign taxonomy, CRM data quality, lead-to-account matching, and the operating cadence for acting on measurement insights. Build AI-native measurement and decision-support workflows, using LLMs and agents to synthesize campaign performance, surface growth opportunities, and h

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We're hiring a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. Marketing at Baseten is scaling fast: more spend, more campaigns, more model launches and more inbound. This is a foundational, hands-on role and the first dedicated Marketing Analytics hire. You'll work directly with Demand Gen, Field Marketing, MOps and Product Marketing alongside GTM, Finance, Product and Engineering to stitch together activities and outcomes across the funnel. You'll build the data models that connect acquisition, engagement, activation, product usage and revenue. You’ll design dashboards, tools, semantic layers and plugins that enable teams to answer questions. Along the way, you’ll develop an understanding of how customers use Baseten and with this, define how our systems and product can improve. RESPONSIBILITIES Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue. Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third-party sources. Create a medallion architecture that connects the prospect and customer journeys across systems, from first touch through signup, onboarding, activation and expansion. Understand our audiences: develop audience and segmentation frameworks based on customer a

About the Team The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight. This is a growing function, so the team needs people who can both raise the quality of the work and build the operating model around it: bringing strong judgment, high agency, and trusted partnership to complex, visible moments. About the Role OpenAI business launches move quickly and often involve new products, model capabilities, or research that can change how businesses operate. We’re looking for an integrated marketing manager to help shape those launches from early strategy through execution. You’ll develop a point of view on the audience, positioning, creative direction, and channels, and help turn complex product and research advances into campaigns that connect with customers. You’ll partner across Product, Product Marketing, Research, Brand, Creative, Communications, Growth, and Sales, along with external agencies. The right person understands technology, has strong strategic and creative instincts, and knows how to bring together the right people and ideas to produce work that is clear, credible, and effective. This is a hybrid role based in San Francisco, with three days a week in the office. In this role, you will: Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments. Partner with Product, Product Marketing, and Research to understand what’s changing, identify the right audiences, and shape positioning and launch narratives. Lead campaigns that bring launches to life across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels. Identify customer stories, product demonstrations, and creative concepts that make

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. THE ROLE Lead large-scale brand campaigns across digital, events, and out-of-home. Partner with engineering and product marketing on major product launches. Turn complex technical ideas into clear, compelling visual communication. Evolve the Baseten visual identity into a brand system that scales. Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership. Shape our employer brand and help define how new hires experience Baseten. Raise the bar for craft across every customer touchpoint. ABOUT YOU You have a portfolio of exceptional work with outstanding visual craft and attention to detail. You care deeply about quality and sweat the details. You communicate ideas clearly and thrive in collaborative environments. You know when to build systems, not just execute on assets. You default to ownership and are comfortable leading highly cross-functional projects from concept through launch. You're excited by technical products and know how to make complex ideas feel consumable without oversimplifying them. You thrive in a fast-moving environment with a high bar for quality. You have strong opinions about design and can articulate why something works - and why it doesn't. BONUS Motion design and animation experience Experience designing for developers or highly technical audiences. BENEFITS Competitive compensation, including meaningful equity. 100% covera

About the Team OpenAI is a frontier AI research and deployment company. Frontier research is at the center of how we advance our mission, with researchers, engineers, product leaders, operators, and many other teams working together to turn new capabilities into systems that benefit humanity. The People team helps OpenAI attract, engage, and support the exceptional talent this work requires. Employer Brand sits at the intersection of Research, Recruiting, Communications, Marketing, and Brand. Its mandate is to continue to establish OpenAI in the talent market as the unique and leading frontier research lab—not simply another technology company—and make our distinctive research environment, mission, culture, and opportunity for impact relevant and tangible to every priority talent audience. About the Role We’re hiring an Employer Brand Manager to build and scale the strategy, narrative, and operating system that shape how priority talent understands OpenAI. This senior individual contributor will anchor our employer brand in OpenAI’s identity as a frontier research lab and translate an evidence-backed “why OpenAI / why now” narrative into campaigns, researcher and employee stories, recruiter and hiring manager enablement, and candidate experiences. This role is especially important as OpenAI competes for exceptional talent across research, engineering, product, and other mission-critical functions in a fast-moving field where external perceptions can be incomplete or change quickly. You will develop a clear, credible talent narrative for priority audiences—anchored in frontier research and substantiated by individual agency, world-class infrastructure, research-to-product translation, deployment scale, and a willingness to answer hard questions candidly. This role is responsible for ensuring the external brand resembles our culture and ethos internally, therefore must remain immersed in various OpenAI research and applied branches. This role is based in San Francisco

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE Our Sales and Solutions teams navigate hard technical conversations spanning inference performance, GPU economics, latency budgets, deployment shape. As Baseten’s platform matures, we need a dedicated owner to translate launch velocity into field readiness. As our first Product Enablement Lead, you'll sit between Product, Marketing, and Sales GTM and own how Baseten's products, features, campaigns, and market moments like the launch of GLM-5.2 or Kimi K3 or the sudden evolution of Tokenomics as a discipline get translated into field execution. You will own how these launches land with the field, how AEs and SAs stay credible on a highly dynamic technical ecosystem, and how what the field hears from customers makes it back to Product. This is a hands-on individual contributor role. You are the bridge between product, marketing, and sales. You'll build the system and run it, which includes cross-functional program leadership, direct training and enablement of in-seat reps, and content and curriculum development for managers, sellers, and new hires. Success here will depend on your ability to build repeatable systems and rhythms and to partner across the business and with your enablement colleagues to ensure alignment and speed of execution. RESPONSIBILITIES Own launch readiness: partner with Product and Marketing on positioning, write internal launch comms, and run readiness sessions so AEs and SAs can sell new pr

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. THE ROLE We're looking for a Web Designer / Design Engineer to own baseten.co day to day, from concept through production. You'll design and build landing pages, bring product launches to life, run experiments, improve conversion, and keep raising the quality bar on the site. This is a high-ownership role on the brand design team, sitting between brand design and frontend engineering. We want the website to be one of the best expressions of the Baseten brand and one of the best developer-focused sites on the internet, which means treating it as a product that's constantly evolving rather than something we redesign every few years. You'll have a lot of autonomy to ship, while partnering closely with brand, product marketing, engineering, and leadership on bigger launches. RESPONSIBILITIES Own the design and frontend implementation of the Baseten marketing site. Ship landing pages, product pages, launches, and campaigns from concept through production. Improve the site continuously, finding and acting on opportunities to make it better rather than waiting for a redesign cycle. Partner with growth and product marketing to test messaging, layouts, and conversion improvements without sacrificing craft. Build polished interactions, motion, and details that make the site feel distinctly Baseten. Build and evolve the components, patterns, and design systems that let the team move quickly without lowering the bar. Turn complex

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. THE ROLE We're looking for an exceptional Motion Designer to help bring the Baseten brand to life. This will be a defining role on the brand design team. You'll shape the motion language for Baseten and bring it to life across everything from product launches and social video to huge out-of-home campaigns, events, web, and experimental brand work. We're building a brand in a market that's moving fast, and we want the work to feel just as ambitious. This isn't a role focused on turning out one-off animations or supporting an existing system - you'll help define and build the system, push it into places we haven’t thought about, and set the bar for motion across the company. You'll partner closely with brand, product, marketing, and leadership to turn technical ideas into work that's clear, distinctive, and memorable. RESPONSIBILITIES Define and evolve the motion language for the Baseten brand. Create high-craft motion work across product launches, social, campaigns, web, events, and out-of-home. Concept and produce video content that makes highly technical products feel compelling. Think at every scale, from a five-second social clip to a Times Square takeover. Partner with brand designers to bring identity systems, typography, illustration, and product storytelling to life through motion. Experiment with new formats, tools, techniques, and emerging technology to push the brand into unexpected places. Build motion syste

About the Team The Industry Marketing team helps OpenAI bring frontier AI to the industries where it can create meaningful, measurable impact. We work across Product, GTM, Communications, Partnerships, Policy, Security, and Research to translate model and product capabilities into industry narratives, field motions, customer proof, and launch programs that help enterprises adopt AI responsibly. About the Role As Product Marketing Manager, Cybersecurity, you will help define how OpenAI brings frontier AI to cyber defenders. This role sits at the center of Daybreak, OpenAI’s cybersecurity initiative to help defenders see risk earlier, act sooner, and build software that is resilient by design. You will shape the market narrative, build the field-facing operating system, and coordinate cross-functional execution across product launches, customer proof, partner moments, events, and account-based campaigns. You will help senior security leaders understand how OpenAI models, Trusted Access for Cyber, Codex Security, and related workflows can support real defensive work. We’re looking for a product marketer who combines strategic narrative, technical curiosity, enterprise go-to-market judgment, and program leadership. The right person can turn fast-moving capabilities into clear positioning, credible assets, and practical field execution. In this role, you will: Own positioning and messaging for OpenAI’s cybersecurity offering, including Daybreak, Trusted Access for Cyber, Codex Security, and related product surfaces. Build field-ready assets for account directors, solutions engineers, security leaders, and executive audiences, including first-call decks, one-pagers, use-case libraries, customer stories, and proof-point packages. Translate frontier model capabilities into simple, accurate, and defensible go-to-market language for senior enterprise buyers and security practitioners. Partner with Product, Research, Security, Policy, Communications, Partnerships, and GTM to c

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. About the Role We are seeking a technical, strategic and creative Partnerships Product Marketing Manager to drive the success of our ecosystem partners. In this role, you will work closely with our partnerships, product and engineering teams and with emerging technology companies to bring differentiated joint solutions to market. You will be responsible for shaping partner narratives, creating impactful content, and enabling joint go-to-market programs that amplify our reach. The ideal candidate combines storytelling skills, technical acumen, and the ability to collaborate across partner and internal teams. Key Responsibilities Partner Storytelling & Content Develop compelling technical blog posts, white papers, solution briefs, and customer success stories highlighting the value of joint solutions. Translate technical integrations into clear, differentiated messaging for both technical and business audiences. Enablement & Training Build and deliver enablement programs to arm partner sales teams with the tools, messaging, and collateral they need to position and sell our solutions. Create sales playbooks and battlecards tailored to each partner’s ecosystem. Joint Go-to-Market Campaigns Plan and execute co-marketing campaigns with partners, including webinars, events, solution launches, and demand-generation activities. Manage partner marketing calendars and ensure alignment with key product milestones. Cross-Fu