Jobs in United States

Demand Planner in United States

303 active opportunities · Updated October 2026

Explore current demand planner jobs across United States. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 United States· Full-time
✓ High-confidence listingCompany trend -93.7%

$236K – $291.5K/yr

Quick readStrong listing-quality and freshness signals

Drata is building the trust layer between great companies - automating compliance, managing risk, and helping organizations prove trust continuously as they scale. We're Dratanauts: a global crew of 600+ professionals united by a culture that rewards integrity, ownership, and raising the bar, no matter where in the world we're working from. Why Join the Drata Team? At Drata, you're not maintaining legacy compliance software - you're building the agentic AI platform defining what trust looks like for the next generation of companies. Here's what makes the work itself worth showing up for: Problems without a playbook: You'll work at the edge of AI and security, building agentic governance, continuous compliance, and real-time trust verification to solve problems that don't have an established answer yet. You're writing it as you go. Real ownership, not just process: Our values center on owning outcomes and raising the bar, not checking boxes. You're expected to have opinions and back them. A seat at the table: Your perspective is unique and valued. Open debate and diverse viewpoints are built into how decisions actually get made here, at every level. Growth at rocketship speed: Drata is scaling fast, which means scope grows fast too. High performers get more ownership, visibility, and experience. A crew, not just coworkers: Dratanauts consistently describe a "come as you are" culture with sharp, curious people—the kind of team that makes hard problems genuinely fun to solve. See what they say here and follow us on LinkedIn for company news, employee stories, and career updates. Job Summary: We are seeking a Senior Director of Demand Generation to lead the strategy, execution, and performance of our demand engine. This role owns pipeline creation across digital, integrated campaigns and account based programs and is responsible for building a high-performing demand generation system that supports global pipeline generation. You will be a hands-on leader who actively bu

GitRestAIGo
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team The B2B Content team helps business audiences understand what AI makes possible and how to put it to work. We develop narrative, editorial, demo, and adoption programs that connect OpenAI’s products to concrete business value. We partner closely with Product Marketing, Demand Generation, Customer Education, Sales, and other teams to create content that is useful on its own and supports the broader customer journey. We value people who are eager to learn, have a bias for action, and look beyond the immediate deliverable. We build the tools, systems, and shared practices that help the whole team produce better work over time. About the Role We’re looking for a Content Marketing Manager, Demand Generation to turn foundational B2B messaging, flagship narratives, research, launches, events, and product workflows into the right content for different industries, lines of business, audiences, and stages of the customer journey. You’ll create content across webinars, guides, ebooks, blogs, customer proof, and decision-enablement materials. You’ll also build the modular frameworks that allow strong source material to be adapted and reused without recreating the work from scratch. You’ll work closely with Product Marketing, which owns product positioning and messaging, and Demand Generation, which owns audience and channel strategy. You’ll bring strong content judgment to that partnership: helping determine what should be created, how it should be structured, and how it can work across different contexts while preserving a coherent central narrative. This is a senior individual-contributor role for a hands-on marketer, writer, and editor. It does not include people management or ownership of the broader content portfolio. This is a hybrid role and will be based in San Francisco, Monday through Wednesday. Thursday and Friday are work-from-home days, with occasional in-office attendance as needed for live webinars. In this role, you will Partner with Product Marke

AWSRestAIRust
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Role OpenAI's ads business is scaling quickly. As the Data Scientist for Ads Demand, you will build the measurement and insight foundation for understanding demand health and advertiser value across the marketplace. You will partner closely with Ads Sales leadership and Ads Product leadership—along with Marketing Science and product and sales teams—to diagnose advertiser performance, define benchmarks, identify growth opportunities, and turn advertiser feedback into product priorities. Your work will shape demand strategy, improve advertiser outcomes, and help OpenAI build for its most valuable advertisers. What You'll Do Demand Health & Measurement Define the North Star metrics, diagnostic framework, and measurement strategy for demand health across the ads system. Build the operating view of demand across spend, active advertisers, retention, budget utilization, delivery, concentration, and mix; identify emerging risks and opportunities. Diagnose changes in demand through cohort analysis, decomposition, experimentation, and causal methods, translating findings into clear actions for Sales and Product leadership. Advertiser Performance & Benchmarks Own the end-to-end view of advertiser outcomes—including delivery, ROAS, conversion performance, retention, and budget efficiency—for individual advertisers and key cohorts. Establish actionable benchmarks by objective, vertical, advertiser size, geography, maturity, and product adoption, with statistically sound peer comparisons. Develop early-warning signals and opportunity scoring that help sales teams surface under-delivery, performance risk, and advertiser growth potential. Set standards for metric definitions, data quality, and interpretation so leaders can separate real marketplace changes from seasonality, selection effects, and measurement artifacts. Insights, Adoption & Advertiser Feedback Partner with Marketing Science, Sales, and Product to translate analysis into credible advertiser-fac

PythonSQLAWSRest
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

Job Description: Data Scientist, B2B Demand Generation, Growth & Measurement About the Role We are hiring a Data Scientist to lead measurement, experimentation, and decision science for B2B marketing demand generation. You will help us understand which marketing investments create incremental demand, qualified pipeline, and revenue and how to scale them efficiently. Our mandate is to build a rigorous, full-funnel view of how B2B marketing creates demand and moves prospects from awareness and engagement to qualified opportunities, closed-won revenue, and expansion. You will shape how we measure marketing impact and influence across channels, campaigns, audiences, and account segments. In this role, you will partner closely with B2B Marketing, Demand Generation, Growth, Sales, RevOps, Finance to connect marketing activity to qualified pipeline, customer acquisition, and efficient revenue growth. What You’ll Do Define north-star, leading, and guardrail metrics for B2B demand generation, including account engagement, qualified leads and opportunities, sourced and influenced pipeline, conversion rates, pipeline velocity, and incremental ARR. Design and execute measurement and experimentation strategies across channels and campaigns, using randomized tests, audience or geographic holdouts, lift studies, quasi-experimental methods, and other causal approaches suited to long B2B sales cycles. Analyze channel, audience, campaign, creative, content, landing-page, and account-segment performance to identify the drivers of qualified demand, funnel conversion, pipeline quality, and incremental revenue. Partner with Marketing, Sales, RevOps, Finance, Product, and Engineering to improve instrumentation, campaign taxonomy, CRM data quality, lead-to-account matching, and the operating cadence for acting on measurement insights. Build AI-native measurement and decision-support workflows, using LLMs and agents to synthesize campaign performance, surface growth opportunities, and h

PythonSQLAWSRest
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Marketing Strategist to lead paid and emerging demand-channel strategy for OpenAI’s B2B business. You’ll own the B2B audience, channel, offer, partner, and measurement strategy, translating pipeline goals into clear briefs and investment recommendations. You’ll partner closely with Performance Marketing, which owns hands-on media execution, while informing audience strategy, campaign priorities, experimentation, and downstream performance decisions. You’ll also build our approach to content syndication and third-party demand media partnerships. In this role, you will: Owning the B2B paid and emerging-channel demand strategy across paid search, paid social, display and retargeting, content syndication, third-party demand media partnerships, sponsorships, review platforms, and selected emerging channels. Translating pipeline goals into audience and channel strategies, including ICP and segment priorities, buying groups, intent signals, channel roles, forecast assumptions, budget recommendations, campaign architecture, and a rolling experimentation roadmap. Partnering closely with Performance Marketing to define B2B audience, campaign, offer, creative, landing-page, conversion, and measurement requirements, while Performance Marketing owns media

AWSGitRestAI
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team OpenAI’s Strategic Finance organization provides the financial insight and guidance that support the company’s long-term strategy and ambitious growth. We partner across Product, Partnerships, Engineering, and GTM to allocate resources to the highest-impact opportunities while preserving sustainable unit economics. The Applications Technology Strategic Finance team works closely with Product and Engineering to scale core offerings and bring new products to market. We lead revenue forecasting and performance management across the product portfolio, and partner closely with the Infrastructure Engineering team to forecast infrastructure and compute demand and to manage margin targets and headcount planning with rigor. About the Role We are hiring a Director of Product Finance, Infrastructure and Compute Demand to help drive strategic decision-making across our product organization. This person will serve as the primary finance partner to the AGI Deployment (Applications) Infrastructure Engineering organization and play a critical role in connecting product usage, compute demand, infrastructure costs, and margin outcomes across the portfolio. You will help build the frameworks that translate technical decisions into economic outcomes, shape planning across product and infrastructure teams, and ensure OpenAI is scaling its products with rigor and efficiency. You will also manage a small team, providing mentorship and leadership while remaining hands-on with analysis and execution. This role is ideally based in our San Francisco HQ, but we are open to NYC and Seattle. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Serve as the primary finance partner to the AGI Deployment (Applications) Infrastructure Engineering organization. Own the consolidated compute and infrastructure demand forecast for the products we bring to market, partnering closely with capacity planning and

AWSRestAIGo
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📍 San Mateo, California, United States· Full-time
✓ High-confidence listingCompany trend -100%

$1.2M – $1.5M/yr

Quick readStrong listing-quality and freshness signals

The Company Delight.ai (formerly Sendbird) is on a mission to build the AI workforce of tomorrow. For over a decade, we built the infrastructure behind conversations—chat, voice, video, messaging APIs—and became the #1 CPaaS platform for in-app communications. 4,000+ brands trust us. 7 billion messages flow through our platform every month. 300 million monthly active users. We powered conversations for DoorDash, Match Group, Noom, Yahoo Sports, Rakuten, and thousands of others. We were good at what we did. Really good. We also saw it early: AI would fundamentally reshape how businesses talk to customers. The infrastructure we'd spent a decade building would become commoditized. The value would move up the stack—into intelligence, into experience, into outcomes. We had a choice: protect what we built, or reinvent ourselves. We chose reinvention. In December 2024, we made the full strategic pivot to AI-first customer experience. By February 2025, we'd launched our AI agent for enterprise CX—built on a decade of conversation data, now with intelligence on top. And in November 2025, we rebranded to Delight.ai. The name says it all. AI's real promise isn't efficiency or cost savings. It's giving customers back something they lost—the feeling of being truly understood and cared for. Not satisfied. Delighted. The Product Delight.ai is the AI concierge for customer experience. Most AI agents forget you the moment the conversation ends. Ours doesn't. Delight.ai builds memory over time, learns preferences, and connects context across every channel—chat, SMS, email, voice, WhatsApp—without losing the thread. We're building AI that makes customers feel understood, seen, and remembered. The Role We’re looking for a Sales Development Representative with drive, energy, and a capability for sparking conversations with prospects. You will play a critical role in our sales and marketing team by prospecting, discovering, and expanding business opportunities. You will identify the righ

GitRestAIGo
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📍 San Francisco, California, United States· Full-time
✓ High-confidence listingCompany trend -84.7%

From $214K/yr

Quick readStrong listing-quality and freshness signals

Datadog is seeking a strategic, visionary, and results-oriented Senior Director, Growth Marketing – Organic Growth (SEO/GEO/PLG) to lead our organic acquisition strategy across traditional search engines and emerging AI/LLM platforms. This leader will own the vision, strategy, and operating model responsible for driving measurable growth in organic traffic and inbound pipeline through content programs, off-page authority, and AI/LLM discoverability initiatives. In this role, you will lead a team of organic growth specialists, while partnering closely with Website Experience, Product Marketing, and Engineering teams. You will define Datadog's long-term organic growth strategy, establish investment priorities, and ensure the organization is positioned to win across an increasingly complex discovery ecosystem. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You'll Do: Own Datadog’s content-led SEO/GEO/PLG strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline Lead, coach, and develop a high-performing team Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for qualit

SQLGitAIGo
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📍 Boston, Massachusetts, United States· Full-time
✓ High-confidence listingCompany trend -84.7%

From $125K/yr

Quick readStrong listing-quality and freshness signals

Datadog is looking for an experienced Senior Account Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM), with a focus on our Commercial (SMB) segment. In this role, you will design and execute an integrated, multi-channel marketing account based-marketing strategy, spanning paid search, paid social, dedicated field programs, sponsored events, and third-party digital channels, in close partnership with sales leadership. This is a full-funnel, cross-channel mandate, with the latitude to prioritize the channels and programs that deliver the greatest impact. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Develop and execute a comprehensive, multi-channel marketing strategy to drive pipeline growth across the Americas, leveraging sponsored events, paid search, paid social, field-led programs, third-party digital placements, and more. Support the design and execution of 1:many, 1:few, and 1:1 ABX marketing programs for the Commercial (Small and Midsize Business) segment, combining digital tactics, such as paid social and programmatic display, with dedicated field plays, such as direct mail, to break into and expand high-value accounts. Serve as both strategist and operator for the region: help define the marketing plan and lead execution across paid media, field marketing, and event teams. Architect the operating model and playbooks for dedicated programs and partner with cross-functional marketing teams to execute dedicated programs where regional support is needed, maintaining consistent quality and cadence across the Americas. Establish the reporting and measurement framework needed to evaluate program and channel performance, refining the strategy based on results. Maintain flexi

GitAIGoRust
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📍 New York, California, United States· Full-time
✓ High-confidence listingCompany trend -84.7%

From $73K/yr

Quick readStrong listing-quality and freshness signals

Datadog is looking for a data-driven Associate Growth Marketing Manager to own the day-to-day execution, strategy, and optimization of our paid LinkedIn campaigns. In this role, you’ll be responsible for scaling LinkedIn ads that drive measurable results across global markets, with a strong focus on efficiency. This is an exciting opportunity for someone who combines analytical rigor with creative instincts, thrives in a performance-driven environment, and wants to deepen their expertise in paid media within a high-growth B2B company. At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Manage campaign setup, budget allocation, and pacing, making data-informed decisions to drive high-quality, efficient leads and strong downstream performance Own campaign performance reporting and analysis Collaborate cross-functionally to promote products, webinars, events, and content across regions on LinkedIn and other digital channels (e.g., Reddit, Meta) Continuously test new audiences, bid strategies, messaging, creative, and landing pages to increase learning velocity and performance over time Who You Are: 2+ years of hands-on, in-platform experience managing LinkedIn Ads 3+ years working in marketing, ideally in a B2B or high-growth tech environment Comfortable manipulating and analyzing large datasets in Excel/Sheets, identifying trends, and translating insights into clear recommendations Experience with A/B testing, landing page optimization, and creative iteration Strong written and presentation skills, with the ability to clearly explain analyses and recommendations to stakeholders via PowerPoint/Slides Curious, proactive, and motivated by driving results Datadog values people from all walks of life. We understand not everyone will meet all the above qualificatio

GitAIGoRust
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📍 United States· Full-time
✓ High-confidence listingCompany trend -93.7%

From $104K/yr

Quick readStrong listing-quality and freshness signals

We are seeking a visionary Answer Engine Optimization Lead to spearhead our Large Language Model (LLM) and AI platform visibility strategy (e.g., ChatGPT, Claude, Google AI Overviews, Perplexity). Reporting into the Director of Marketing Acquisition, this role will be responsible for expanding our brand authority, maximizing developer mindshare, and driving new customer acquisition by optimizing MongoDB’s presence within LLM and answer engine responses. If you thrive at the intersection of technical content architecture, structured data, community advocacy, and AI-era discovery—and you want to lead a team on the front lines of defining the next wave of search experience optimization—this is a critical leadership role designed to accelerate target audience awareness and Product-Led Growth (PLG). This role will be based remotely in the United States. Key Responsibilities Define & Execute AEO Strategy: Design and own MongoDB’s global LLM visibility growth initiatives. Develop and execute strategies focused on increasing the citation share, sentiment, and accuracy of MongoDB across various technical developer audiences and agentic AI models Team Leadership: Oversee and scale a high-performing team of SEO, AEO, and content optimization professionals, fostering a culture of rapid experimentation in the AI search space Technical Information Architecture: Collaborate with Product, Engineering, and Documentation teams to optimize MongoDB’s digital footprint for LLM crawlers. Impose best practices for structured data, schema markup, knowledge graphs, and API/documentation accessibility to facilitate flawless RAG (Retrieval-Augmented Generation) ingestion UGC Response & Community Advocacy: Coordinate a multi-team framework (including Developer Relations and Support) to ensure timely, high-quality, and LLM-friendly insights are present on critical developer watering holes (e.g., Reddit, Stack Overflow, GitHub, Wikipedia). Leverage "build in public" tactics to organicall

PythonSQLMongoDBAWS
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📍 New York, NY, United States
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About Us: YipitData is the leading market research and analytics firm for the disruptive economy and recently raised up to $475M from The Carlyle Group at a valuation over $1B. We analyze billions of alternative data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments and more. Our on-demand insights team uses proprietary technology to identify, license, clean and analyze the data many of the world’s largest investment funds and corporations depend on. For three years and counting, we have been recognized as one of Inc’s Best Workplaces . We are a fast-growing technology company backed by The Carlyle Group and Norwest Venture Partners. Our offices are located in NYC, Austin, Miami, Denver, Mountain View, Seattle , Hong Kong, Shanghai, Beijing, Guangzhou, and Singapore. We cultivate a people-centric culture focused on mastery, ownership, and transparency. About the Role: This is a hybrid role based in our New York City headquarters. Employees are expected to work from the NYC office three days per week. We expect East Coast working hours. As Our IT Delivery Engineer, You Will: Design, implement, and maintain the systems and platforms that support the company’s internal IT environment Administer and troubleshoot SaaS platforms and endpoint management systems including Kandji, Google Workspace, Okta, Slack, Zoom, and other core business tools Manage and improve device management and endpoint configuration across the global fleet using MDM platforms Partner with Security and Infrastructure teams to ensure systems meet company security and compliance standards Lead and contribute to IT infrastructure and service delivery improvement projects that increase system reliability and operational efficiency Evaluate and implement new technologies that enhance IT service delivery, system management, and automation Develop automation and tooling to streamline provisioning, configuration management, and operational workflows Ma

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📍 United States· Full-time
✓ Quality checkedCompany trend -94.7%

The Role We are hiring a Head of Field and Events to own how Coder wins in person. This is one of three pillars in our marketing strategy, where brand, narrative, and pipeline meet the customer face to face. This is a player-coach role. You will set the strategy for our field and events program and run it with your own hands. You will pick the events that matter, design the experiences around them, and make sure every dollar and every hour on the ground turns into pipeline. Early on you will do much of the execution yourself. As the program proves out, you will build and lead the team behind it. You will report to the CMO and work shoulder to shoulder with sales, demand generation, product marketing, and partnerships. If you like owning a number, being close to customers, and turning a room into revenue, this is your seat. What You Will Own Strategy and planning. Set the field and events strategy tied to pipeline and revenue targets, and own the calendar across conferences, regional programs, and owned events. Third-party events. Choose the right conferences and trade shows, negotiate sponsorships, design the booth and on-site experience, and run flawless execution from load-in to follow-up. Owned events. Build and run Coder's own moments: executive dinners, roadshows, user groups, hackathons, and hands-on workshops that put the product in front of the right people. Field marketing. Design regional field programs with sales that generate and accelerate pipeline in priority markets and named accounts. Pipeline and ROI. Own the number for events-sourced and events-influenced pipeline. Set targets, track spend, and report ROI in a way the whole company can see. Lead flow. Build the lead capture and follow-up motion so no lead falls through. Partner with demand gen and sales ops on routing, qualification, and speed to first touch. Message on the ground. Work with product marketing to make sure the story on stage, at the booth, and in the room is sharp and consistent wit

AWSAIGoRust
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct business segments, and own measurable impact from demand creation through customer growth. You will partner closely with Sales, GTM, product marketing, lifecycle, product, engineering, data science, finance, design, and marketing operations to connect paid campaigns to the right buying journeys. This team thrives on rapid iteration, rigorous measurement, and close feedback loops that improve lead and account quality, conversion, pipeline, and long-term customer value. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and optimize programs across self-serve, product-led, and sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage. Partner with Sales and GTM teams to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities. Optimize full-funnel performance from demand capture and qualified leads through activation, pipeline, conversion, expansion, and long-term customer value. Develop B2B audience, offer, and messaging strategies for decision-mak

AWSRestAIGo
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. About the Role We’re looking for a Senior ABM Strategist to build and lead the operating model for OpenAI’s highest-priority enterprise accounts. You’ll translate commercial priorities into focused 1:1 and 1 account programs, align Marketing and Sales around shared account plans, and orchestrate buying-group engagement across channels. This is a hands-on builder role for someone who can define the strategy, establish the system, and work directly with cross-functional partners to move strategic accounts toward qualified pipeline and revenue. In this role, you will: Own the enterprise ABM strategy, including account selection, tiering, objectives, program architecture, investment decisions, and performance recommendations. Partner with Sales, SDR, and RevOps to build shared account plans, map buying groups, identify whitespace, define engagement plays, and establish clear follow-up ownership. Design and execute 1:1 and 1 programs across content, paid media, executive engagement, events and webinars, web experiences, outbound coordination, and other relevant channels. Use intent, product, firmographic, engagement, and seller signals to determine when and how to activate priority accounts. Translate account and buyer insights into personalization strategies, offers, messaging, and conte

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