Jobs in United States

Product Marketing Lead in San Francisco

1,109 active opportunities · Updated October 2026

Explore current product marketing lead jobs in San Francisco. Filter by work mode, employment type, experience, department, date posted and distance.

Hiring demand

26/100

cooling · 9 related jobs

Hiring trend

-50%

Job postings compared with the previous 30 days

Remote options

33.3%

Share of matching jobs listed as remote

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📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingExact matchDemand 26/100Company trend +8.1%
Quick readExact title match for your search

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role Writer is the enterprise AI platform for agentic work, purpose-built for the Fortune 500 — and our platform is expanding fast. As a product marketing lead, you'll own the go-to-market strategy for new products and features in our Core app, helping prospects understand how WRITER empowers marketing and sales teams to transform their work, and driving new feature adoption among current customers. You'll sit at the intersection of product, sales, and marketing — translating complex platform capabilities into crisp messaging that resonates with enterprise buyers. 🦸🏻‍♀️ What you’ll do Own end-to-end product marketing for WRITER Agent and other key features of our core app, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches Trans

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📍 San Francisco, California, United States· Full-time
✓ High-confidence listingExact matchDemand 26/100

From $231.4K/yr

Quick readExact title match for your search

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at Brex The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We’re a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential.What you’ll do What You'll Do As a Product Marketing Lead at Brex, you'll drive end-to-end storytelling for Brex products and customers. You'll lead product launches and go-to-market strategies — defining narratives, shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption. You're a maker who shapes the strategy and builds the work: landing pages, creative campaigns, videos, pitch

AIGoMarketingAccounting
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📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingDemand 26/100Company trend -79.2%
Quick readStrong listing-quality and freshness signals

About the Team Enterprise Marketing helps the world’s largest organizations understand, adopt, and scale AI. Our Executive Engagement programs bring OpenAI’s products, research, and perspective into the room with senior leaders as they consider how intelligence can be put to work against their most important priorities. These engagements are more than briefings or events. At their best, they help a leadership team understand what is changing, distinguish what is possible now from what is still emerging, and leave with greater clarity about what to do next. About the Role We are looking for a senior product marketer to shape how OpenAI’s products, research, and point of view come together in our most important executive customer conversations. You will shape the product-marketing strategy and narrative for these engagements, bringing together customer priorities, product truth, market context, and evidence to clarify what matters and help senior leaders understand what AI makes possible for their organizations. You will personally shape our highest-priority engagements while building narrative frameworks, proof, and resources that raise the quality of executive conversations across the enterprise business. This is a senior, hands-on individual-contributor role for an exceptional enterprise product marketer who wants their judgment and craft to remain close to the work. You will partner closely with Product Marketing, Sales, Product, Research, Solutions, and OpenAI executives. You will help determine not only how we communicate our work, but which ideas matter, what evidence makes them credible, and how customer insight should improve what we do next. This role is based in San Francisco. We use a hybrid model of three days in the office each week and offer relocation assistance. Given the customer-facing nature of the role, regular in-person participation in executive briefings and related preparation is expected and may require additional time onsite. In this role, y

AWSRestAIGo
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📍 San Francisco, California, United States· Full-time· Remote
✓ Quality checkedExact matchDemand 26/100Company trend +8.1%
Quick readExact title match for your search

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role Writer is the enterprise AI platform for agentic work, purpose-built for the Fortune 500 — and our platform is expanding fast. As a product marketing lead, you'll own the go-to-market strategy for new products and features in our Core app, helping prospects understand how WRITER empowers marketing and sales teams to transform their work, and driving new feature adoption among current customers. You'll sit at the intersection of product, sales, and marketing — translating complex platform capabilities into crisp messaging that resonates with enterprise buyers. 🦸🏻‍♀️ What you’ll do Own end-to-end product marketing for WRITER Agent and other key features of our core app, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches Trans

RestAIGoRust
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedDemand 26/100Company trend -79.2%

About the Team The Product Marketing team shapes how customers understand, adopt, and realize value from OpenAI’s technology. We work across Product, Research, Sales, Solutions, Partnerships, and Customer Success to bring customer insight into our product strategy and translate technical capabilities into clear, credible stories and solutions. About the Role AI becomes meaningful when it helps people do the work that matters to them. For a finance team, that might mean understanding complex information faster. For a healthcare provider, it might mean navigating clinical workflows more effectively. For a sales or marketing team, it might mean creating entirely new ways to reach and serve customers. We’re looking for a senior product marketing leader to shape how OpenAI serves the business functions and industries where our technology can make a meaningful difference. You’ll define how our models and products meet the needs of teams such as sales, marketing, and finance, as well as industries including financial services, healthcare, and retail. Working closely with Product, Research, Sales, Solutions, and Partnerships, you’ll identify important customer problems, influence product strategy, and build relationships with the ecosystem partners and data providers needed to bring complete solutions to market. You’ll also build and lead the product marketing team responsible for turning these opportunities into durable customer value. You might thrive in this role if you: Have 12+ years of experience in product marketing, industry marketing, solutions marketing, or enterprise go-to-market, ideally across enterprise software, cloud, data, developer, or AI platforms. Have built and led high-performing teams, mentored senior marketers, and know how to create clarity in fast-moving, ambiguous environments. Understand how different industries and business functions evaluate technology, adopt new tools, and define value. Have shaped positioning and go-to-market strategies for c

AWSRestAIGo
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedDemand 26/100Company trend -79.2%

About the Team The Product Marketing team shapes how OpenAI brings its research, models, and products to market. We work across Research, Product, Engineering, Sales, Communications, and Marketing to translate technical advances into clear customer value, compelling market narratives, and go-to-market strategies that drive meaningful adoption. About the Role We’re looking for a senior product marketing leader to shape how OpenAI’s models and research are understood and adopted around the world. You’ll work directly with frontier research teams to understand emerging capabilities and translate them into compelling product strategies, market narratives, and customer experiences. Your scope will span frontier models, specialized models for cybersecurity and life sciences, multimodal capabilities, and the API portfolio that makes these systems accessible to developers and businesses. You’ll build and lead the team responsible for helping customers understand what our models can do, how they’re evolving, and how to deploy them responsibly. In this role, you will: Define the product marketing strategy for OpenAI’s models, research advances, and API portfolio. Embed with Research, Product, and Engineering to understand model capabilities, evaluations, limitations, and technical tradeoffs. Shape how OpenAI explains advances in AI to developers, business leaders, and the broader market. Lead positioning, launches, demonstrations, and adoption strategies across frontier, specialized, and multimodal models. Help customers navigate model selection, API access, privacy, security, and responsible deployment. Bring customer and market insights into research and product decisions. Partner with Sales, Solutions, Partnerships, and regional teams to develop customer narratives, use cases, and enablement. Work with Communications, Safety, Policy, and Legal to ensure technical claims are accurate and grounded. Build and lead a high-performing product marketing team and define success ac

AWSRestAIGo
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedDemand 26/100Company trend -79.2%

About the Team The Consumer Product Marketing team helps people understand how ChatGPT can fit into their lives. We connect customer insight with product strategy and development, working across disciplines to bring meaningful products to people around the world. Our consumer subscriptions work focuses on showing people what they get with a paid ChatGPT plan and helping them decide when upgrading makes sense. About the Role As the Product Marketing Lead, Consumer Subscriptions, you will lead the product marketing strategy for ChatGPT's consumer subscription portfolio, including Go, Plus, and Pro. You will shape how customers discover and adopt paid plans while bringing a clear customer perspective to product and business decisions about how those plans are designed and tiered. You will partner closely with Product, Pricing, and Growth to define each plan's audience, positioning, value proposition, and priority use cases, and bring evidence-backed recommendations to pricing and packaging discussions. You will be accountable for driving paid-plan adoption and will lead work across product launches, plan education, premium positioning, and the customer story on pricing and plan pages across ChatGPT.com and OpenAI.com . This role calls for an individual contributor who can turn customer, market, competitive, and behavioral insights into clear subscription strategies and customer stories. You will guide senior stakeholders through tradeoffs, align partners without formal authority, adapt positioning for global markets, build scalable frameworks, and mentor peers. Success in this role means helping more free users recognize the value of ChatGPT's paid plans and turning that understanding into measurable growth in free-to-paid conversion. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Lead consumer subscription product marketing across ChatGPT's p

AWSRestAIGo
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedDemand 26/100Company trend -79.2%

About the Team The B2B Marketing team contributes to OpenAI's broader mission of ensuring responsible and widespread adoption of artificial intelligence. We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI's products and platform. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Growth, Sales, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. About the Role We're looking for a senior product marketing leader to own the strategy, narrative, and go-to-market direction for ChatGPT Work. This role will help define how professionals, teams, and organizations put AI to work on meaningful tasks, move from questions to completed work, and adopt new ways of working across their business. You will serve as the senior product marketing owner for ChatGPT Work, shaping the category, setting portfolio priorities, and connecting product innovation to customer understanding, adoption, and growth. Your scope will span the Work experience across surfaces, connected tools, and AI-powered workflows, with a clear focus on the needs of professional users, Business customers, and Enterprise organizations. This is a leadership role for someone who can set strategy, make difficult tradeoffs, and stay close enough to the work to shape the messaging, product decisions, launches, and programs that determine whether customers adopt. You will partner with Product, Growth, Sales, Research, Comms, Creative, and adjacent product marketing teams to build a coherent experience from first discovery through sustained team usage. In this role, you will: Own the ChatGPT Work product marketing strategy: Define the audience, market opportunity, positioning, competitive strategy, and go-to-market priorities across professional users, tea

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📍 San Francisco, California, United States· Full-time
✓ High-confidence listingCompany trend -100%
Quick readStrong listing-quality and freshness signals

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. About The Team We're looking for a self-motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization. As a Senior or Staff Product Marketing Manager, you will have the opportunity to create compelling content to help customers, especially platform engineers, and developers understand their use cases and value propositions, and build the right marketing programs to drive awareness, engagement, service adoption, and retention. This role sits in San Francisco, CA only. What You’ll Do Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities Work with engineering teams to distill key functional

AIGoRustDevOps
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📍 San Francisco, California, United States· Full-time
✓ High-confidence listingCompany trend -100%
Quick readStrong listing-quality and freshness signals

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. About The Team We're looking for a self-motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization. As a Principal Product Marketing Manager, you will have the opportunity to define and drive the marketing and go-to-market strategy for an industry leading service. You will be creating compelling content to help customers, especially platform engineers, and developers understand their use cases and value propositions, and building the right marketing programs to drive awareness, engagement, service adoption, and retention. This role sits in San Francisco, CA USA only. What You’ll Do Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awarene

AIGoRustDevOps
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📍 San Francisco, California, United States· Full-time
✓ High-confidence listing

$167.2K – $209.1K/yr

Quick readStrong listing-quality and freshness signals

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at Brex The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust. What you’ll do Brex is seeking a strategic, data-driven Growth Marketing Lead, Programmatic & Video to shape how we invest across programmatic display, YouTube, CTV, online video, audio, and emerging channels. You’ll own a high-impact media portfolio spanning Brand and Growth, with the opportunity to define how these programs work together, prove their incremental impact, and identify where Brex should invest next. You’ll combine deep programmatic expertise with strong measurement, audience, and experimentation instincts to tu

GitAIGoRust
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -72.4%

About Sentry Software runs the world and the pace is faster than ever. Sentry helps developers fix errors and performance issues before users notice, so teams can spend less time firefighting and more time building. Trusted by 200,000+ organizations, Sentry is today’s application monitoring standard and our team is building its AI-native future. About the Role Sentry already has a startup program: credits, partner deals with YC and a16z, a landing page with a terminal theme that developers actually think is cool. What we don't have is someone whose full-time job is making this program a real growth engine. That's this role. You'll own startup marketing end-to-end: the partner ecosystem, the community presence, the acquisition programs, the brand in rooms full of founders and early engineers. You'll take what exists today and turn it into something that makes Sentry the default monitoring choice for every new company shipping code. This role reports to the Head of Enterprise Marketing (yes, we get how this can be confusing, but she’s pretty cool) and works across Growth, Product Marketing, and DevEx. You'll have real autonomy to shape the strategy and build programs from scratch – but you'll also need to execute quickly, (kind of – we can explain more) measure what works, and kill what doesn't. In this role you will Build and scale startup partnerships. Expand relationships with accelerators, incubators, VC platforms, and startup deal aggregators. Make Sentry's credits program a no-brainer inclusion in every startup perks stack. Own the startup acquisition funnel. Design programs that move early-stage companies from free plan → credits program → paid customers → expansion. Instrument everything so we know where the pipeline is and where it leaks. Be Sentry's face in the startup ecosystem. Show up at demo days, founder events, and SF tech week. Build relationships with the people building the next generation of companies. Not because it's a line item, but because you'

O
📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -79.2%
Quick readStrong listing-quality and freshness signals

About the Team The Marketing team helps OpenAI bring products, research, and company priorities to the world with clarity, creativity, and impact. We partner across Product, Research, Design, Creative, Communications, Finance, Legal, and Go-to-Market teams to translate complex technology into work that people can understand, trust, and use. Marketing Strategy & Operations builds the operating systems that help this work move with focus and speed. We connect priorities to plans, plans to resourcing, and resourcing to execution, so teams can make better decisions earlier and stay aligned as priorities evolve. About the Role We’re looking for a Strategy & Operations Lead, Hardware Marketing to help build and run the operating system for OpenAI’s Hardware Marketing work. This role will partner closely with Hardware Marketing leadership, Product Marketing, Product, Design, Creative, Production, Communications, Finance, Legal, and external partners to bring structure to a fast-moving, highly cross-functional product area. You will help the team clarify priorities, build plans, manage intake, track decisions, surface risks, frame tradeoffs, and keep critical workstreams moving from planning through operating readiness. This is a strong fit for someone who can operate independently in ambiguity, build practical systems from scratch, and move fluidly between strategy and execution. Experience with complex product launches or sensitive, cross-functional product areas is preferred. This role is based in San Francisco. We use a hybrid work model of three days in the office per week and offer relocation assistance to new employees. In this role, you will: Build and run the core operating rhythm for Hardware Marketing, including planning cycles, planning reviews, weekly priorities, decision forums, risk tracking, and leadership-ready updates. Partner with Hardware Marketing leadership to translate business and product priorities into clear workstreams, owners, milestones,

ReactAWSRestAI
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -79.2%

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct business segments, and own measurable impact from demand creation through customer growth. You will partner closely with Sales, GTM, product marketing, lifecycle, product, engineering, data science, finance, design, and marketing operations to connect paid campaigns to the right buying journeys. This team thrives on rapid iteration, rigorous measurement, and close feedback loops that improve lead and account quality, conversion, pipeline, and long-term customer value. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and optimize programs across self-serve, product-led, and sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage. Partner with Sales and GTM teams to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities. Optimize full-funnel performance from demand capture and qualified leads through activation, pipeline, conversion, expansion, and long-term customer value. Develop B2B audience, offer, and messaging strategies for decision-mak

AWSRestAIGo
O
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -79.2%

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Enterprise Paid Marketing leader to build and scale global demand generation across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy for complex enterprise buying journeys, connect paid media to account-based marketing (ABM) programs, and own performance from target-account engagement through pipeline and revenue. You will partner closely with Sales, GTM, field marketing, product marketing, marketing operations, data science, finance, design, and product to translate enterprise priorities into coordinated campaigns. This team combines rigorous measurement with close sales alignment, rapid experimentation, and a deep understanding of buying committees, long sales cycles, and regional enterprise needs. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs. Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays. Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution

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