Field Marketing Manager, Japan

1. Field Marketing Strategy

• 日本市場におけるField Marketing戦略・年間計画の策定

• Global / APAC Marketing戦略とJapan Business Strategyとの連携

• ターゲット業界、企業、顧客セグメントに基づいたField Marketing施策の企画

• Event、Seminar、Webinar、Roundtable、Customer Eventなどのチャネルを組み合わせたIntegrated Campaignの企画

• Field Marketing活動のKPI設定と継続的な改善

2. Events & Experiences

• 業界カンファレンス、展示会、セミナー、Networking Eventなどの企画・運営

• Xsolla主催イベントおよび外部イベントへのスポンサーシップの企画・管理

• イベントの目的設定、ターゲット設定、コンテンツ企画、集客、当日の運営、Follow-upまでの一貫した管理

• イベントパートナー、Agency、Vendorとの調整・管理

• Speaker、Customer、Partnerなどのステークホルダーとの調整

• イベント後のLead Follow-upおよびSalesとの連携

3. Demand Generation & Pipeline

• Eventを活用したLead GenerationおよびPipeline Creation

• Pre-event / During-event / Post-eventのCampaign設計

• MQL、SQLなどのBusiness KPIのトラッキング

• イベント参加者を継続的なCustomer Journeyにつなげる施策の設計

4. Content & Thought Leadership

• イベントやセミナーのテーマ・コンテンツ企画

• Customer、Partner、Industry Expertとのコンテンツ制作

• Panel Discussion、Roundtable、Executive Sessionなどの企画

• 日本のゲーム業界におけるXsollaのThought Leadership強化

• Global / Regional Contentの日本市場向けローカライズ、翻訳等

5. Customer & Partner Marketing

• 既存顧客・パートナー向けイベントの企画

• Customer Success Stories、Case Study、Customer Panelなどの企画

• Key AccountとのRelationship Buildingを支援するExecutive Eventの企画

• Strategic Partners、Industry Organizationsとの共同マーケティング

• Japan Gaming EcosystemにおけるXsollaのNetworkとVisibilityの向上

6. Budget & Vendor Management

• Field Marketing / Event Budgetの計画・管理

• Event SponsorshipおよびVendor / Agencyの選定・交渉・管理

• 予算配分の最適化

• Global / RegionalのBudget ProcessおよびApproval Processへの対応

1. Field Marketing Strategy

• Develop and execute the Field Marketing strategy and annual plan for the Japan market.

• Align Japan Field Marketing activities with Global / APAC Marketing strategies and Japan business objectives.

• Plan Field Marketing initiatives based on target industries, companies, and customer segments.

• Develop integrated campaigns combining events, seminars, webinars, roundtables, customer events, and other channels.

• Define KPIs for Field Marketing activities and continuously improve performance.

2. Events & Experiences

• Plan and execute industry conferences, trade shows, seminars, networking events, and other customer-facing experiences.

• Plan and manage Xsolla-hosted events and external event sponsorships.

• Manage the entire event lifecycle, including defining objectives and target audiences, content planning, attendee acquisition, on-site execution, and post-event follow-up.

• Coordinate and manage event partners, agencies, and vendors.

• Coordinate with key stakeholders, including speakers, customers, and partners.

• Manage post-event lead follow-up and collaborate closely with Sales.

3. Demand Generation & Pipeline

• Drive lead generation and pipeline creation through event and Field Marketing activities.

• Design and execute pre-event, during-event, and post-event campaigns.

• Track key business KPIs, including MQLs and SQLs.

• Design initiatives that connect event attendees and engagement to an ongoing customer journey.

4. Content & Thought Leadership

• Develop themes and content for events, seminars, and other customer-facing programs.

• Create content in collaboration with customers, partners, and industry experts.

• Plan and execute panel discussions, roundtables, executive sessions, and other thought leadership programs.

• Strengthen Xsolla's thought leadership and visibility within the Japanese gaming industry.

• Localize and translate Global / Regional content for the Japanese market.

5. Customer & Partner Marketing

• Plan and execute events and engagement programs for existing customers and partners.

• Develop Customer Success Stories, Case Studies, Customer Panels, and other customer-focused initiatives.

• Plan executive-level events that support relationship building with key accounts.

• Develop joint marketing initiatives with strategic partners and industry organizations.

• Strengthen Xsolla's network, visibility, and presence across the Japan gaming ecosystem.

6. Budget & Vendor Management

• Plan and manage the Field Marketing and Event budget.

• Select, negotiate with, and manage event sponsors, vendors, and agencies.

• Optimize budget allocation based on business priorities and performance.

• Manage and comply with Global / Regional budget and approval processes.