Scaled Programs Lead, SMB Ads

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role We are looking for an Audience & Content Growth Lead to build the global content and education programs that inspire, inform and engage SMB advertisers. This is a zero-to-one opportunity to shape how small businesses discover and understand advertising with OpenAI. You will turn customer needs, product capabilities and advertiser success stories into compelling content—from webinars and educational video series to case studies, industry-specific playbooks and creator-led programs. The role combines two areas of ownership: developing content specifically for SMB audiences and building effective ways to distribute it. You will lead programs directly while partnering with teams that own web, social, lifecycle marketing, growth and regional channels to reach the right audiences at scale. Success means building an engaged SMB audience and helping businesses move from awareness to understanding, confidence and action. In This Role, You Will Set the global SMB content strategy and editorial roadmap, grounded in customer needs, industry priorities, and advertiser maturity. Create compelling customer stories, case studies, vertical playbooks, guides, videos, and thought leadership that make advertising accessible and actionable. Launch repeatable education pro

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role We are seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers at OpenAI. This is a zero-to-one opportunity to establish the strategy and programs that guide businesses from initial interest and their first campaign to sustained success and growth. You will set the lifecycle strategy, own the program roadmap and performance goals, and lead delivery from customer insight and journey design through launch, measurement, and iteration. Combining behavioral insights, experimentation, and personalized engagement across email, product experiences, education, and other channels, you will build programs that scale with the business. Success requires independent judgment, analytical depth, cross-functional leadership, and hands-on execution. In This Role, You Will Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat spend, reactivation, and expansion. Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer feedback to identify high-impact growth opportunities. Build segmented, triggered journeys that connect advertiser needs, intent, readiness, and behavior to relevant messages and next steps. Lead prospect nurture and email acquisition

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role The SMB Innovation Sales & Strategy Lead will identify, incubate and scale new revenue opportunities across OpenAI’s SMB Ads business. This foundational role combines strategic thinking, analytical rigor and hands-on execution to develop differentiated customer propositions, validate product opportunities and launch new go-to-market programs. Working across Product, Engineering, Sales, Marketing and Data Science, this person will lead initiatives from opportunity assessment through customer discovery, commercial pilots and transition to scale. The remit includes industry-specific opportunities, differentiated customer engagement models and innovative approaches across self-serve, sales-assisted and partner-led channels. The lead will also partner with SMB leadership and the Strategy & Operations team to inform the overall SMB strategy, contributing customer segmentation, commercial insights and evidence from incubation programs to broader planning and investment decisions. In This Role, You Will Identify untapped opportunities across SMB segments, industries, and channels. Build business cases and launch pilots to validate customer demand and commercial potential. Design new acquisition, activation, and expansion programs, including industry-speci

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Mid-Market & SMB Strategist to own demand strategy for two high-velocity segments with distinct customer needs, buying journeys, and sales motions. You’ll translate segment goals into an integrated portfolio of programs, identify the highest-leverage opportunities to improve conversion and pipeline, and align channel teams and GTM partners around a shared audience, message, handoff, and measurement plan. This is a hands-on role for someone who combines strong strategic segmentation with a practical, test-and-learn operating mindset. In this role, you will: Own the Mid-Market and SMB demand strategy, including segment priorities, audience definitions, pipeline goals, program portfolio, investment recommendations, and quarterly roadmap. Translate segment insights into integrated campaigns and always-on journeys across web, email, paid media, webinars, content, partners, and sales-assisted follow-up. Partner with Product Marketing and Sales to define ideal customer profiles, buyer needs, priority use cases, value propositions, and offers for each segment. Work with Web, Lifecycle, RevOps, SDR, and Sales to improve high-intent conversion paths, qualification, routing, speed-to-lead, and follow-up quality. Build a disciplined testing agenda ac

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community you will join: The Chief Business Officer (CBO) organization drives Airbnb's growth and expansion around the world — commercializing our new and existing businesses and executing our global strategy in the market. The Global Markets team sits within CBO and makes sure Airbnb is locally relevant everywhere we operate, helping regions plan and execute growth across supply, demand, and the surfaces our communities use. Local growth levers are one of the fastest-growing parts of that toolkit — guest incentives, host-funded promotions, engagement and CRM, country partnerships, and promotional merchandising. Over the past year we've taken these from pilots to scaled programs including incentives, host-funded promotions and promotional-merchandising. That momentum has outpaced our operating model — execution is spread across regional pods, central growth marketing, product, merchandising, and finance, with parallel roadmaps and no single source of truth. We're building a dedicated program management capability to bring it all together, and we want you at the center of it. The difference you will make: This role requires candidates to be based in San Francisco. This role is not expected to be eligible for relocation support. As the Program Operations Lead for Growth Levers, you own the operating system that turns our fast-growing portfolio of levers into coordinated, on-time execution. You bring incentives, host-funded promotions, engagement and CRM, partnerships, and merchandising onto one roadmap, one source of truth, and one operating rhythm — so that product, growth marketing, merchandising, finance,

About the Team The Startup Growth team is building the systems, programs, and automation that enable OpenAI to win startups at scale. We need to make it dramatically faster and easier to turn high-potential growth ideas into repeatable, measurable GTM motions without bespoke infrastructure for every program. About the Role The GTM Growth Programs Lead will own the shared capabilities that enable Startup GTM to incubate, launch, measure, and scale growth programs. The role will initially own credit and commercial programs while using that work to build reusable infrastructure for a broader portfolio of GTM motions. The goal is not to centralize program ownership: teams closest to startups should continue to identify, incubate, and own growth motions. This role will build the operating system that makes them dramatically better and faster at doing so. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Build the GTM program platform for Startups. Develop shared infrastructure, tooling, and agentic systems that turn growth opportunities into scalable programs, automate work across the program lifecycle, and make each subsequent motion faster to launch. Own credit and commercial programs. Drive credit/commercial strategy and evolution while turning capabilities such as audience selection, eligibility, offer configuration, distribution, and measurement into reusable building blocks. Create a repeatable path from idea to scaled motion. Turn “we need to increase X” into targeted, operationalized, measurable GTM motions. Build leverage throughout the team. Enable ADs, VC Partnerships, and other Startup GTM teams to incubate and own programs independently rather than routing every motion through centralized operations. Develop shared measurement and experimentation frameworks and capabilities. Establish common approaches to sizing, economics, attribution