Gtm Strategy And Activation Jobs

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role There are close to a billion knowledge workers in the world, and only a small fraction of them have discovered what it feels like to work alongside AI that actually raises their game. Getting the rest of the way there isn't a single campaign or launch — it's an integrated marketing and growth motion: the right story, reaching the right persona, backed by activation and campaign work that turns a first try into habitual use. That's what this role owns. We're looking for a Product Marketing Lead to own the GTM Strategy and integrated growth motion that makes Claude for Knowledge Work — chat, Cowork, Claude for Office, Tag and more — the default AI collaborator for knowledge workers. You'll define the Marketing & growth strategy by segment for our core knowledge-work products, and coordinate the work streams that acquire and activate both users and accounts and drive their success. This role provides direction, coordination, and fuel across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success. This is a GTM-oriented product marketer: deep in messaging and product truth, expressed through narrative content, campaigns, activation programs, and community. You'll build and run programs personally from day one, backed by many internal teams. If you've owned an awareness-to-success marketing motions end to end for a product line, know how to turn product truth into content and campaigns that land with various segments and personas, and want to build the motion that gets millions of knowledge workers to change how they work, this role is for you. Key responsibilities Define the Marketing and growt

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role We are looking for an experienced Growth professional (DGM/GM) to own customer acquisition, activation and usage for our Lending EMI business. The incumbent will drive the strategy and execution behind how customers discover, check their eligibility for, and activate Paytm EMI — spanning proactive outreach to pre-scored segments, always-on in-app/in-store eligibility checks, and in-the-moment discovery at the point of purchase. The role requires close partnership with Business Product, App Product, Risk, Risk Analytics, Brand Alliance, and Marketing teams to convert Paytm's existing user base — including Postpaid and other lending cohorts, and customers who already use Paytm's free credit report — into active, repeat EMI users, while keeping growth targets aligned with underwriting and portfolio quality constraints. About the Team The Growth team for Lending EMI owns the full top-of-funnel, activation charter and usage matrices: sizing and prioritizing the addressable base, running outbound and in-product campaigns, and measuring and improving conversion across every discovery channel — proactive whitelist outreach, standalone self- check, contextual at-purchase discovery, and merchant-assisted discovery. Key Responsibilities ● Own the GTM strategy and sequencing across customer segments (existing loan products/lending cohorts, the CIR base, internal usage patterns, new-to-credit customers) and merchant/category segments. ● Drive the proactive outreach ("Signup") program end to end: whitelist targeting, campaign design across push/SMS/email/in-app, frequency and consent management, and conversion tra

About the Team The Sales Enablement team, under the Sales Strategy & Operations organization, enables the productivity of our sales and go-to-market organizations through alignment with capital OKRs and a 360-degree enablement strategy that encompasses activation across process, product, skill, GTM strategy and tooling. Through partnerships with Sales, Product, Marketing, and Operations, we design and deliver critical enablement programs that activate the business to drive sales performance and contribute to DoorDash’s overall success. About the Role As an Associate Manager of Sales Enablement focused on our Australia and New Zealand (ANZ) markets, you will play a critical role in localizing and executing global enablement initiatives. You will report directly to a Senior Manager on the Global Sales Enablement team and support ANZ leadership through a dotted-line relationship with the local Sales Strategy & Operations team. You’ll be responsible for activating onboarding, training, and go-to-market programs that support the full sales lifecycle for sellers in ANZ. You’ll coordinate closely with Sales, Marketing, Product, and RevOps teams to ensure that enablement strategies are tailored to the regional context and drive measurable outcomes. This is an exciting opportunity to help scale enablement across a high-growth region by aligning global frameworks with local needs and feedback.. This is a hybrid role with three days per week in the office (Melbourne or Sydney) and two days remote. You are excited about this opportunity because... Support the execution of onboarding, ongoing training, and product activation initiatives for DoorDash sales teams across Australia and New Zealand . Serve as a liaison between global enablement strategy and local sales execution, customizing programs for ANZ market needs. Partner cross-functionally with Sales, RevOps, Marketing, and Product teams to ensure readiness for product launches and sales plays. Help maintain an

About the Role We’re looking for a Senior Director of Product Management to help define and drive our next phase of growth. Our team owns the end-to-end product-led growth journey, from developer acquisition and onboarding through activation, adoption, monetization, retention, expansion, and sales handoffs. We use customer insight, data, and experimentation to reduce friction, accelerate time-to-value, grow revenue, and increase long-term customer value. This is a high-impact, strategic role that requires strong leadership, creativity, strong product sense, and the ability to mentor a team of high-performing Product Managers. You’ll be expected to lead your team, but also influence across the Product and Technology and Marketing teams, build cross-functional relationships, and elevate the team’s overall strategic thinking and execution. What You’ll Do Develop a clear, cohesive product-led growth strategy for both MongoDB Community Edition and MongoDB Atlas translating that strategy into testable hypotheses, measurable growth outcomes, and a prioritized experimentation roadmap Identify and validate opportunities to expand into new user segments, improve onboarding and activation, accelerate time-to-value, and strengthen product education across the developer journey Own the growth measurement and experimentation framework across acquisition, activation, adoption, retention, expansion, and sales handoffs, using product and customer insights, rapid testing, and structured learning loops to identify friction, prioritize investments, measure impact, and scale what works Mentor and guide Product Managers to think more broadly and creatively about the customer journey, instilling a culture of innovation and strategic problem-solving Partner closely with Engineering, Design, Marketing, Sales, Finance, and other go-to-market teams to shape and launch growth initiatives, align product and GTM strategy, and identify opportunities across packaging, pricing, and mone

JOB SUMMARY This role owns feature adoption and platform engagement for B-Stock's buyer-facing features — ensuring buyers discover, adopt, and deepen engagement with what Product ships. Lifecycle Marketing owns buyer funnel health (acquisition, activation, retention) at a cohort level; Product Growth owns whether buyers find and use the features that make the platform stickier. You'll brief Lifecycle on feature launches; they own channel execution. This role also applies AI to how feature GTM gets built and measured — using AI-assisted analysis to speed hypothesis testing and reporting. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES Driving Outcomes Own the GTM strategy and launch execution for buyer-facing features (e.g., saved search, delivery preferences, customer preferences); define adoption metrics upfront and hold yourself accountable for delivering against them. Propose a prioritized GTM plan for buyer-facing features, aligned to the broader product roadmap. Customer Understanding Develop a deep understanding of B-Stock's buyer segments — who they are, how they shop, and what drives repeat platform engagement. Build and maintain buyer personas that go beyond demographics to capture behavioral patterns and feature usage; use these to sharpen both product positioning and campaign briefs. Brief Lifecycle Marketing on feature launches with clear audience targeting rationale, key messages, and behavioral triggers, so execution through shared channels (including in-app messaging) is accurate. Analytical Rigor Generate hypotheses about buyer behavior and feature adoption; use those hypotheses to structure a logical analytical approach and identify the data needed to validate or refute them. Partner with Analytics to define shared measurement frameworks: align on definitions (e.g., what counts as 'activated' or 'engaged'), and build visibility into feature adoption metrics. Demonstrate strong quantitative and qualitative judgment in decision-making — you can

The Team + The Role Pendo’s Growth Marketing team owns the engine that creates predictable, efficient demand across paid, organic, lifecycle, and product-led channels. The team connects marketing strategy, analytics, experimentation, and cross-functional execution to generate qualified pipeline and improve the buyer and user journey. As VP, Growth Marketing, you will lead Pendo’s full growth engine from top-of-funnel awareness through qualified pipeline creation. You will own demand generation, website performance, marketing analytics, experimentation, lifecycle programs, and product-led growth motions while partnering closely with Sales, Product, the CMO, the CRO, and the executive team. Remote in the United States What this looks like day-to-day Demand generation and pipeline: Own demand generation strategy and execution across paid search, paid social, SEO/GEO, content-driven acquisition, and multi-channel campaigns. Build programs that generate qualified pipeline and improve the efficiency and predictability of growth. Cross-functional partnership: Partner closely with Sales on pipeline handoff and conversion, with Product on growth features and activation, and with the CMO and CRO on GTM priorities and investment allocation. Bring a clear growth point of view to executive and operator-level decisions. Marketing website performance: Own the marketing website as a core growth asset, including performance, conversion rate optimization, experimentation, lead routing, and continuous improvement of the buyer journey and demo experience. Partner with the CMO, VP of Product Marketing, and design team on UX/UI elements and product page content. Paid creative strategy: Bring a strong point of view on paid creative and partner with the broader marketing team on evergreen paid assets and integrated campaign assets. Ensure the team tracks creative performance and understands why each asset wins or loses. Marketing analytics and attribution: Build and maintain clear attribut

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Role Summary Okta Secures AI is Okta's product line for agent identity—securing what AI agents can access and do across the enterprise. This role owns GTM readiness across the full customer lifecycle, from first conversation through deployment, adoption, and expansion. Pre-sales, you ensure AEs, SEs, and FDEs can position, demo, differentiate, and win. Post-sales, you ensure Professional Services, partners, TAMs, CSMs, and FDEs can deploy, drive adoption, and expand. This is a strategy role, not a traditional enablement role. You own the customer insight, messaging, positioning, competitive intelligence, and readiness strategy. You build from what you hear in customer conversations and see in live deployments, then partner with the teams that own enablement and delivery to scale it. AI is moving weekly. The work needs to move just as fast. Key Responsibilities Pre-Sales Readiness Messaging and positioning: Build the narrative, value proposition, proof points, and persona-specific stories sellers use in live deals. Competitive readiness: Develop competitive positioning, objection handling, and talk tracks as the market evolves. Demo readiness: Equip SEs and FDEs with the stories, scenarios, and technical depth needed to demonstrate Okta Secures AI credibly. Launch and pricing readiness: Ensure the field understands what's new, what's changed, and how to take it to market. Field signal: Partner directly with sellers and SEs to identify gaps in live deals and

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team The AI Build team is a new, industry-focused team dedicated to building with the world’s leading and fastest-scaling AI companies. We work alongside Stripe’s AI Solutions Architecture and GTM teams, and across Stripe’s product suite to help customers adopt emerging products, close interoperability and 0→1 solution gaps, and bring field learning directly into Stripe’s product roadmap. The team owns strategic proof-of-concept engagements across the pre- and post-sales lifecycle, complementing Stripe’s AI account teams and the product depth of Stripe’s specialist teams. What you'll do As a Solutions Engineer on the AI Build team, you’ll work directly with frontier AI companies on the payments, billing, and monetization infrastructure underlying their core businesses. You’ll own complex proof-of-concept engagements on Stripe’s frontier products, from initial scoping through activation and handoff, combining customer discovery, solution design, rapid prototyping, and cross-functional leadership. You won’t simply implement a finished product: you’ll build with customers, identify where Stripe’s products or integrations need to evolve, and help customers feel as though they are inside our product roadmap. Responsibilities Own strategic POCs end to end: Sell, scope, and lead proof-of-concept engagements from initial customer commitment through activation. Build with customers: Work deeply with users’ engineers and technical leaders

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Roles‌ ‌& ‌Responsibilities:- ● Lead the P&L responsibility for RU & transit categories along with focus on bottomline enhancing strategies, optimising costs and delivering revenue targets. ● Own the business growth charter and work closely with central teams to strategize and coordinate user and value growth. ● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app. ● Work closely with management to share funnel conversion improvement ideas, feedback & present results. ● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it. ● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation for growth. ● Define user acquisition and user retention strategies. ● Monitor market trends, research consumer markets, and competitors’ activities. ● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics. ● Create and execute a strong performance marketing strategy & execution plan for building awareness and driving conversions. ● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs to track their efficacy over time Competencies. ● P&L Ownership ● Category Management. ● Offline, CLM Marketing & Performance Marketing. ● GTM Strategy. ● Product Strategy. ● Advance MS-Office, MS-Excel skills The‌ ‌Ideal‌ ‌Candidate‌ Must Have: ● 5-7‌ ‌years‌ ‌of‌ experience‌ ‌in‌ bill payments/transit or

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team The Enterprise Grower Sales team engages with some of the largest and fastest-growing businesses in the world to take advantage of Stripe’s solutions. You'll lead and coach high-performing sales executives dispersed across the US who are already working with active users of Stripe, helping them deliver on ambitious targets, as well as roll up your sleeves to work directly with prospective Stripe customers. What you’ll do Responsibilities Recruit, mentor, develop, and lead a team of sales professionals while scaling our GTM presence across AMER. Train the team in up-leveling professional skills such as collaborative pipeline generation, consultative and solution-based selling, closing tactics, adoption of MEDDIIC, and serving as a trusted advisor to Stripe Users. Develop both the long-term vision and strategy for the team and manage day-to-day operations. Be accountable for operating net revenue and activation targets to grow Stripe’s revenue. Effectively work cross-functionally across the organization to shape Stripe’s solutions to meet client needs. Inspire, motivate and enable individual development to promote career growth of direct reports. Who you are We are looking for a self-starting leader who is a builder and has demonstrated a track record of target attainment and success dealing with ambiguity, operating in a high-growth environment, and solving complicated problems with limited oversight. Ideal candidates will have management

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team The Enterprise Key accounts team engages with some of the largest and fastest-growing businesses in the world to take advantage of Stripe’s solutions. You'll lead and coach high-performing sales executives dispersed across the US that work with Stripe's Tier 1 users, helping them deliver on ambitious targets, as well as roll up your sleeves to work directly with prospective Stripe customers. What you’ll do Responsibilities Recruit, mentor, develop, and lead a team of sales professionals while scaling our GTM presence across AMER. Train the team in up-leveling professional skills such as collaborative pipeline generation, consultative and solution-based selling, closing tactics, adoption of MEDDIIC, and serving as a trusted advisor to Stripe Users. Develop both the long-term vision and strategy for the team and manage day-to-day operations. Be accountable for operating net revenue and activation targets to grow Stripe’s revenue. Effectively work cross-functionally across the organization to shape Stripe’s solutions to meet client needs. Inspire, motivate and enable individual development to promote career growth of direct reports. Who you are We are looking for a self-starting leader who is a builder and has demonstrated a track record of target attainment and success dealing with ambiguity, operating in a high-growth environment, and solving complicated problems with limited oversight. Ideal candidates will have management and leadership

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team The Enterprise Sales team engages with some of the largest and fastest-growing businesses in the world to take advantage of Stripe’s solutions. You'll lead and coach high-performing sales executives dispersed across the US, helping them deliver on ambitious targets, as well as roll up your sleeves to work directly with prospective Stripe customers. What you’ll do Responsibilities Recruit, mentor, develop, and lead a team of sales professionals while scaling our GTM presence across AMER. Train the team in up-leveling professional skills such as collaborative pipeline generation, consultative and solution-based selling, closing tactics, adoption of MEDDIIC, and serving as a trusted advisor to Stripe Users. Develop both the long-term vision and strategy for the team and manage day-to-day operations. Be accountable for operating net revenue and activation targets to grow Stripe’s revenue. Effectively work cross-functionally across the organization to shape Stripe’s solutions to meet client needs. Inspire, motivate and enable individual development to promote career growth of direct reports. Who you are We are looking for a self-starting leader who is a builder and has demonstrated a track record of target attainment and success dealing with ambiguity, operating in a high-growth environment, and solving complicated problems with limited oversight. Ideal candidates will have management and leadership experience scaling a technology sales team,

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. The Opportunity Asia-Pacific is one of the fastest-moving enterprise AI markets in the world — and the buyers, competitive dynamics, and adoption patterns in the region are distinct from any other geography Smartsheet serves. Enterprises in APJ are evaluating AI capabilities with urgency, but their buying criteria, integration ecosystems, and trust frameworks differ meaningfully from those in North America or Europe. Smartsheet needs an AI product marketing leader embedded in the region who can translate our global AI narrative into locally resonant positioning that wins. As a Sr Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's APJ sales organization. You will own the regional activation of Smartsheet's AI narrative — including organizational intelligence, agentic workflows, and Model Context Protocol (MCP) positioning — ensuring APJ field teams can lead differentiated AI conversations with enterprise buyers across the region. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across APJ, working at the pace of a rapidly evolving product surface and a field organization operating in one of the most competitive enterprise software markets globally. This remote eligible role is based in APJ and will report to the VP, AI GTM Strategy. What You Will Own AI Narrative Activation — APJ Execute the regional activation of Smartsheet's global AI narrative across APJ field teams, a

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterpri

🎯 About the role Product Marketing at Quinyx is the strategy center of marketing and drives many facets of our business performance: Quinyx value proposition, competitive and market intelligence, product positioning and product launches and GTM, sales collateral, customer stories, and thought leadership. This is a broad role with high impact, with multiple stakeholders at an executive level, reporting into the CMO. The ideal candidate will combine commercial and strategic acumen with exceptional skill at creative communication, product & value positioning, and stakeholder management and alignment. Together with your team, you will design, assess, and lead go-to-market strategies from A-Z and work closely with our product directors and their teams to give our new products and features the love and commercial success they deserve. You’ll play a crucial role in fine-tuning the vision, structure, and strategy to fuel our product growth and commercial success. 📝 What you'll do Lead GTM Strategies: Design, assess, and lead global go-to-market strategies from A-Z for Quinyx products, defining target segments, positioning, packaging, and messaging as we refine and release new solutions. Positioning & Value Proposition: Build and validate value propositions, messaging, and proof points to drive internal and external positioning and market awareness. Customer & Market Intelligence: Deeply understand our customer audience of C-level executives and HR/Operations professionals. Dive into win/loss analysis to unlock growth opportunities and inform product direction. Product Launches & Enablement: Own end-to-end product launches, including GTM plans, sales enablement tools, and marketing activation in close collaboration with Sales, Customer Success, and Marketing. Content & Adoption Campaigns: Define and implement content strategies that drive awareness, acquisition, and product adoption, translating new features into compelling customer-facing communications. Cross-Functional