Marketing Manager Jobs

About Us: Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion. Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors. Role Overview: We are looking for an experienced Performance Marketing leader to drive scalable and efficient user growth for Paytm Money within the Paytm ecosystem. This role will own the end-to-end paid growth charter across mutual funds, equities, derivatives and MTF with a strong focus on acquisition efficiency, funnel optimization, and ROI-driven scaling. Sitting at the intersection of marketing, analytics, and product, this role will play a critical part in accelerating new user acquisition, improving activation rates, and maximizing lifetime value across investment products. Key Responsibilities: 1. Performance Marketing Strategy & Ownership: * Own and drive the performance marketing strategy across channels (Google, Meta,, programmatic, OEMs). * Manage large-scale acquisition budgets with a strong focus on ROI, CAC, and payback periods. * Scale user acquisition across mutual funds, equities, and derivatives segments. 2. User Acquisition & Funnel Optimization: * Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment). * Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation). * Continuously refine targeting, creatives, and landing experiences. 3. Data-Led Growth & Experimentation * Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision-making. * Identify funnel drop-offs and optimize user journeys across acquisition and activation stages. * Partner with analytics teams to build robust LTV, CAC, and ROI models. 4. Channel Expansion & Innovation: * Identify and scale new acquisition channels (OEM partnerships, fintech alliances, influencer-led growth). * Experiment with emerging formats such as video commerce, vernacular campaigns, and content-led acquisition. * Drive innovation in performance marketing through automation and AI-driven optimization. 5. Product & Marketing Integration: * Work closely with Product and business teams to improve landing pages, onboarding flows, and conversion journeys. * Influence product features that enhance acquisition and activation (e.g., simplified KYC, personalized onboarding). * Align marketing campaigns with product releases and feature launches. 6. Retention & Lifecycle Marketing (Support Role): * Collaborate with CRM and lifecycle teams to improve activation and early retention. * Enable seamless transition from acquisition to engagement journeys (SIPs, trading behavior). 7. Stakeholder Management & Leadership: * Collaborate cross-functionally with Product, Analytics, and Business teams. * Present campaign performance, insights, and growth opportunities to senior leadership. * Build and mentor a high-performing performance marketing team. Key KRAs / Success Metrics: * Cost per acquisition (CPA) and Customer Acquisition Cost (CAC) * Conversion rates across funnel stages (install → KYC → activation) * Volume of new users (demat accounts, SIP registrations, traders) * ROI and payback period on marketing spends * Contribution to overall user growth and revenue Qualifications & Experience: * 10+ years of experience in performance marketing / growth roles * Strong background in broking, wealth management, or fintech platforms * Proven track record of managing large-scale digital acquisition budgets * Deep understanding of stock markets, mutual funds, and derivatives ecosystem * Experience in scaling user acquisition for consumer internet platforms Key Skills: * Performance marketing & media buying * Funnel optimization & conversion rate improvement * Data analytics & attribution modeling * Growth experimentation frameworks * Martech tools and campaign automation * Stakeholder management & leadership

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role We are looking for a product marketing professional to drive positioning, adoption, and growth of Paytm’s EDC offerings across merchant segments. Key Responsibilities * Define product positioning, messaging, and go-to-market strategy for EDC products. * Work closely with product teams to translate features into clear merchant value propositions. * Drive launches, campaigns, and adoption strategies for new features and products. * Partner with sales and distribution teams to enable effective product storytelling * Use data and customer insights to refine messaging and improve conversion funnels. * Conduct market research and competitive analysis to identify differentiation opportunities. Ideal Candidate Profile * 4–5 years of experience in product marketing (fintech / SaaS / payments preferred). * Strong ability to simplify complex products into clear, compelling narratives. * Experience working with cross-functional teams (product, sales, analytics) * Data-driven mindset with strong execution capability * Strong communication and stakeholder management skills. Why join us A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities solid 360 feedback from your peer teams on your support of their goals respect, that is earned, not demanded from your peers and manager. Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story

How to Start Your Career as a Digital Marketing Manager To start a career as a digital marketing manager, you. Digital Marketing Funnel Explained: Stages & Benefits | A digital marketing funnel is a structured process that moves potential customers through different stages, ultimately turning them into loyal clients. Below, you’ll find detailed insights into its stages, significance, and practical examples. Visit Website : https://mdmt.co.in/how-to-start-your-career-as-a-digital-marketing-manager/