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Gtm Strategy Operations Associate in San Francisco

178 active opportunities · Updated October 2026

Explore current gtm strategy operations associate jobs in San Francisco. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 San Francisco, California, United States· Full-time
✓ High-confidence listingCompany trend -100%
Quick readStrong listing-quality and freshness signals

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity This is a net new leadership role created to centralize planning that today is spread across teams. Planning processes and data models already exist, but they are fragmented and undocumented. Your job is to bring them together into one centralized planning model, iterate on them, and document and socialize them with stakeholders before they are executed against, so the org plans off a shared, well-understood foundation rather than tribal knowledge. You will own, and lead a team to run, the centralized planning model that connects marketing demand to revenue: the reverse waterfall from MQLs and pipeline by source, through to bookings, customer and logo targets, sales quota and headcount capacity, and territory design. You'll set the planning strategy, build the operating model, run the planning calendar, and grow the function beneath it. What You'll Do The Centralized Planning Model. Own the single, connected planning model for GTM. Bring quota planning, capacity planning, headcount planning, and coverage planning onto one shared set of assumptions instead of separate, disconnected plans. Iterate, Document &amp

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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team OpenAI's Compensation team plays a crucial role in rewarding and retaining world-class talent who will ensure that artificial general intelligence benefits all of humanity. By crafting and implementing innovative compensation strategies, we ensure our compensation offerings are competitive, equitable, and aligned with OpenAI's mission to scale intelligently and ethically. About the Role We are expanding our Compensation team and seeking a Compensation Business Partner to help build the compensation pillar for our go-to-market organization. This is a hands-on individual-contributor role for someone who brings deep GTM compensation expertise and enjoys turning evolving business needs into practical, scalable programs. As a member of the total rewards team, you will partner closely with GTM leaders, HR Business Partners, Recruiting, Finance, and other cross-functional teams. You will spearhead compensation work across benchmarking, offer review, program design, and job architecture, with particular focus on the needs of a rapidly growing commercial organization. The shape of the work will evolve as the business grows. At times, you may independently lead key initiatives from strategy through execution. At other times, you will work alongside additional compensation partners and cross-functional resources. Success in this role requires comfort operating with ambiguity, strong judgment, and a willingness to stay close to the details while building for scale. This is an individual contributor role, designed for a subject-matter expert and hands-on builder. In this role, you will: Build and evolve compensation programs that support OpenAI’s growing GTM organization. Serve as a trusted compensation advisor to GTM leaders, HR Business Partners, Recruiting, and Finance. Lead compensation analysis and approval for offers, balancing market context, internal consistency, and OpenAI’s compensation philosophy. Own benchmarking and market analysis for GTM roles, tran

AWSRestAIGo
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -79.1%

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. ROLE We're looking for a Solutions Product Marketing Manager to define and own Baseten's up-market, enterprise, and industries go-to-market strategy. You'll build the playbook that helps Baseten win large, complex deals and the vertical go-to-market strategies that let us compete in Financial Services, and Health & Life Sciences, and the use cases that scale across all of them. This is a highly cross-functional, largely greenfield role. You'll partner closely with the Industries sales team, product marketing, demand gen, and executive leadership to build on our enterprise go to market motion. RESPONSIBILITIES Enterprise Deal Playbook & Buyer Enablement Build the enterprise deal playbook and full bill of materials (BOM) — pricing guides, one-pagers, TCO/ROI guides, landing pages, and event/field collateral — mapped to every stage of the buyer's journey Build the system for keeping every sales asset current — clear ownership, last-updated dates, and a refresh cadence Develop industry-specific event concepts featuring anchor customers and AI-native accounts to build credibility with target executive audiences Vertical GTM & Industry Go-to-Market Kits Build vertical sales kits and ICP/positioning frameworks for priority industries Own industry-specific landing pages, messaging, and TCO guides, extrapolating from early AI-native accounts to larger enterprise targets Design and help launch an ABM experiments in p

Machine LearningAIGoRust
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -79.1%

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. THE ROLE The Field Productivity & Enablement Lead is responsible for making our sales motion clear, practical, and repeatable. This person will help define how we sell at Baseten: how managers run the business, how reps qualify and advance deals, how sales works with FDE, product, marketing, and support, and how those expectations get turned into training and day-to-day habits. This is a senior individual contributor role for someone who excels at both strategy and execution. You'll shape the system, but you won't stop at slides or frameworks. You'll build the playbooks, run the training, coach to the behaviors, and help managers ensure the process is followed consistently. We're not looking for someone who wants to force-fit a single methodology onto the business. We're looking for someone who is fluent in MEDDIC/MEDDPICC, Command of the Message, Challenger, and similar approaches, and can take the best ideas from each, adapt them to a technical sales motion, and build an approach that fits how Baseten actually sells. You'll report to the Head of Enablement and Productivity. Frontline managers and reps are your primary customers. RESPONSIBILITIES Manage operating model. Define the core rhythms for frontline managers, including 1:1s, forecast calls, pipeline reviews, deal reviews, and coaching cadences. Create clear expectations for how managers inspect deals, coach reps, and drive consistency across the team. Sale

Machine LearningAIGo
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📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -79.1%
Quick readStrong listing-quality and freshness signals

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We're looking for a senior social media manager to own how Baseten shows up on social. Our audience is ML engineers, infrastructure teams, and technical founders, and most of them meet us first on X or LinkedIn, around a model launch, a benchmark, an open source release, or a customer result. This role decides what that first impression is. This is a senior individual contributor role. You set the strategy and you write the posts. Day to day you'll work with product marketing, comms, design, our engineers, and our founders. This role relies on technical credibility. You don't need an engineering background, but you do need to understand what we're claiming and why it matters. We post about latency, throughput, and GPU cost, and we hold ourselves to getting those details right. RESPONSIBILITIES This role is the face of the Baseten brand on our social channels and builds our direct line of communication with the community across X, LinkedIn, YouTube, and the communities where our audience already spends time. Track the conversation across AI and open source, and move quickly when we have something useful to add. Set the social strategy: what we post where, how each account grows, and how we measure it, with a clear point of view on which channels deserve investment and which don't. Translate technical work into posts worth sharing: model launches, benchmark results, open source projects, engineering deep dives, an

ReactMachine LearningAI
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📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -79.1%
Quick readStrong listing-quality and freshness signals

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. REQUIREMENTS: Product Positioning & Technical Narrative Own the positioning and messaging for Baseten’s dedicated inference and platform capabilities, including autoscaling, routing, failover, release safety, observability, and cost/performance capabilities. Translate infrastructure-heavy product work into buyer narratives for ML engineering, platform engineering, security, compliance, procurement, and executive audiences. Partner with Product and Engineering to understand the technical architecture, customer value, roadmap tradeoffs, and proof points behind each capability. Define when a capability should be positioned as a platform differentiator, a dedicated inference requirement, a reliability story, a compliance story, or sales enablement. Build messaging that is technically credible without being overly implementation-focused or generic. Launch Strategy & GTM Execution Build and execute launch plans for major dedicated inference and serving platform capabilities, from early internal enablement through external announcement. Decide what deserves a full launch versus what should ship through docs, sales enablement, customer-specific materials, or targeted enterprise outreach. Create launch assets including messaging briefs, landing pages, blog posts, sales decks, one-pagers, FAQs, demo storylines, competitive talk tracks, and customer-facing proof points. Sequence launches and supporting assets based on custo

KubernetesMachine LearningAIDevOps
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📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -79.1%
Quick readStrong listing-quality and freshness signals

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. THE ROLE We're hiring a Sales Development Manager to lead the team of SDRs generating pipeline for our North American sales org. You'll own the day-to-day leadership of the team — coaching reps, aligning with AEs and sales leadership, holding a high bar on execution, hiring, and building the systems that make the team consistently productive. Our market is new and evolves by the day, and our buyers are hyper-technical. Prospecting at Baseten means earning credibility with that audience, and coaching a team to do it at scale. The right person for this role is a coach and a builder — someone who gets energy from developing people, is obsessive about execution, and wants to define what world-class pipeline generation looks like when the product, the buyers, and the sales motion are all AI-native. RESPONSIBILITIES Lead, coach, and develop a team of SDRs responsible for opening doors with the next wave of Baseten customers. Own the team's pipeline generation targets and drive consistent execution against weekly, monthly, and quarterly goals. Build and refine outbound strategies, messaging, and frameworks across a wide range of accounts, tuned to a technical audience. Run 1:1s, team meetings, training, and pipeline reviews that make reps measurably better week over week. Partner with AEs and sales managers on account strategy, lead quality, and handoff processes. Analyze pipeline data to identify what's working, diagnose wha

Machine LearningAIGoMarketing
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -79.1%

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. THE ROLE: We are seeking an experienced Product Marketing Manager with a strong background in engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies. This role requires someone who is both technically savvy and strategic, with a proven track record of crafting compelling product narratives and building marketing assets that resonate with technical decision-makers. This role is specifically focused on our Model API product offering at Baseten. If you’re passionate about AI infrastructure, developer engagement, and simplifying complex technologies for real-world adoption, we want to hear from you. RESPONSIBILITIES: Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten’s inference platform to developers and enterprise customers. Narrative Development: Shape how the market thinks about closed-to-open weights models and what matters most when building inference. Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams. Content Development: Create high-quality marketing assets, including white papers, technical blogs, demos, and customer case studies. Sales Enablement: Build resources and programs that empower our sales teams to effectively communicate Baseten’s capabilities and benefits. Market Insights: Understand the

Machine LearningAIGo
B
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -79.1%

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. ROLE We are seeking an experienced Product Marketing Manager with a strong background in engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies. This role requires someone who is both technically savvy and strategic, with a proven track record of crafting compelling product narratives and building marketing assets that resonate with technical decision-makers. This role is specifically focused on our post-training offerings at Baseten. We’re looking for someone who has experience in and is ready to learn more about all things post-training. If you’re passionate about AI infrastructure, post-training, developer engagement, and simplifying complex technologies for real-world adoption, we want to hear from you. RESPONSIBILITIES Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten’s inference platform to developers and enterprise customers. Narrative Development: Shape how the market thinks about closed-to-open weights models and post-training ROI. Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams. Content Development: Create high-quality marketing assets, including white papers, technical blogs, demos, and customer case studies. Sales Enablement: Build resources and programs that empower our sales teams to eff

Machine LearningAIGo
B
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -79.1%

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. THE ROLE We are seeking a Sales Manager to help lead a team of Strategic Account Executives. This person will be responsible for building and coaching a team of high-performing sales reps, driving revenue growth, and partnering closely with product and engineering to bring our cutting-edge AI infrastructure to customers. RESPONSIBILITIES Lead and mentor a team of Strategic Account Executives to consistently exceed pipeline and revenue goals. Help define and execution on go-to-market strategy for our fastest growing customer segment. Collaborate cross-functionally with Marketing, Product, and Engineering to align customer needs with Baseten’s product roadmap. Be deeply engaged with the product, enabling reps to have highly technical conversations with prospects and customers. Foster a culture of accountability, learning, and collaboration within the sales team. REQUIREMENTS 6+ years of closing sales experience, with 2+ years in management leading high-performing teams. Strong technical acumen, ideally with background in AI infrastructure, cloud infrastructure, or developer platforms. Comfortable operating in the weeds with technical products and guiding reps through complex deals. Proven track record of success in Strategic/Enterprise sales environments. Based in San Francisco or New York and open to coming in office at least 3 days per week (Tuesday-Thursday). BENEFITS Competitive compensation, including meaningful equ

Machine LearningAIGo
B
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -79.1%

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. THE ROLE We are seeking a Sales Manager to help lead a team of Account Executives within our Startups segment. This hire will be responsible for building and coaching a team of high-performing sales reps, driving revenue growth, and partnering closely with product and engineering to bring our cutting-edge AI infrastructure to customers. RESPONSIBILITIES Lead and mentor a team of Startups Account Executives to consistently exceed pipeline and revenue goals. Help define and execution on go-to-market strategy for our fastest growing customer segment. Hire and scale the team by recruiting, interviewing, and onboarding top talent Collaborate cross-functionally with Marketing, Product, and Engineering to align customer needs with Baseten’s product roadmap. Be deeply engaged with the product, enabling reps to have highly technical conversations with prospects and customers. Foster a culture of accountability, learning, and collaboration within the sales team. REQUIREMENTS 4+ years of closing sales experience, with 2+ years in management leading high-performing teams. Strong technical acumen, ideally with background in AI infrastructure, cloud infrastructure, or developer platforms. Comfortable operating in the weeds with technical products and guiding reps through complex deals. Proven track record of success in high velocity sales environments. Based in San Francisco or New York City and open to coming in office at least 3 d

Machine LearningAIGo
O
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team The Corporate Development team sits at the intersection of OpenAI’s strategy and the global AI ecosystem. Partnering closely with research, engineering, product, GTM and business leaders, we analyze markets, technologies, and companies to identify opportunities that accelerate OpenAI’s mission and long-term strategy. Bringing together expertise in strategy, M&A, and integration, the team leads the end-to-end process of sourcing, evaluating, negotiating, and integrating acquisitions and other strategic transactions. About the Role This is a high-visibility, strategically critical, cross-functional role at the intersection of M&A execution, enterprise go-to-market, and operational excellence. You will lead the critical phase from diligence through integration planning and post-close follow-through, define repeatable integration playbooks, and partner directly with senior stakeholders to ensure each transaction delivers intended value. The ideal candidate brings structured, hands-on integration experience, with particular expertise in enterprise / B2B transactions and a passion for AI, including building an AI-native corp dev platform. This role is based in our San Francisco HQ. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Lead integration planning and strategic execution for acquisitions from diligence through post-close follow-through, with clear owners, milestones, risks, and decision points. Translate deal rationale into practical integration goals and plans across product, engineering, sales, partnerships, customer success, people, finance, legal, security, systems, and communications. Partner with deal leads during evaluation and diligence to assess integration considerations, including tech stack, talent assessment, GTM alignment, transaction structure, operational readiness, and execution risk. Advise sponsors on how best to bring onboard acquisitions

AWSRestAIGo
O
📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -80.2%
Quick readStrong listing-quality and freshness signals

About the Team The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight. This is a growing function, so the team needs people who can both raise the quality of the work and build the operating model around it: bringing strong judgment, high agency, and trusted partnership to complex, visible moments. About the Role OpenAI business launches move quickly and often involve new products, model capabilities, or research that can change how businesses operate. We’re looking for an integrated marketing manager to help shape those launches from early strategy through execution. You’ll develop a point of view on the audience, positioning, creative direction, and channels, and help turn complex product and research advances into campaigns that connect with customers. You’ll partner across Product, Product Marketing, Research, Brand, Creative, Communications, Growth, and Sales, along with external agencies. The right person understands technology, has strong strategic and creative instincts, and knows how to bring together the right people and ideas to produce work that is clear, credible, and effective. This is a hybrid role based in San Francisco, with three days a week in the office. In this role, you will: Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments. Partner with Product, Product Marketing, and Research to understand what’s changing, identify the right audiences, and shape positioning and launch narratives. Lead campaigns that bring launches to life across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels. Identify customer stories, product demonstrations, and creative concepts that make

AWSRestAIGo
B
📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -79.1%
Quick readStrong listing-quality and freshness signals

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We're hiring a Product Data Scientist to establish how product decisions at Baseten are made with data. You'll work directly with Product and Engineering, alongside GTM to determine measurement, strategy, experimentation and implementation. This is a foundational, hands-on role. You'll define what success looks like across a technical, usage-based platform and turn ambiguous questions into analyses, forecasts, and experiments that shape product strategy. You'll work from clickstream and product events through inference telemetry and observability data, helping Baseten make faster decisions about reliability, performance, adoption and developer experience. RESPONSIBILITIES Partner directly with Product and Engineering: frame the questions that matter, define success criteria, and turn analysis into roadmap, launch, and prioritization decisions. Define how product success is measured: establish metrics across activation, adoption, retention, expansion, reliability and user experience. Support experimentation and launches: design measurement plans, analyze A/B experiments and controlled rollouts, and translate results into product decisions. Diagnose reliability and scaling behavior: join customer signals with request, replica, deployment, and cluster telemetry to find patterns in release bottlenecks, unhealthy replicas, and models without traffic. Define the enterprise customer journey and measure feature adoption

PythonSQLMachine LearningAI
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -72.3%

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. The Head of Product Marketing will own the end-to-end strategy, operating model, performance bar, and talent development for the Product Marketing function at Plaid. This leader will: Set the PMM Strategy & Operating Model Own and operationalize the PMM structure (Product Areas and Industry)  Finalize and institutionalize the PMM operating model Define clear “PMM does / PMM does not” guardrails Clarify cross-functional engagement norms with Product, GTM, Marketing, Comms Establish KPI frameworks that tie PMM work to measurable business impact Elevate Quality & Narrative Coherence Own Plaid’s central product narrative Raise the messaging and positioning bar across all products Ensure consistent product naming, positioning discipline, and storytelling rigor Drive Business Impact Partner with Product on product-market fit strategy Partner with GTM leadership to increase: Quota attainment Time to close Campaign lift for priority industries  Ensure launch discipline, release alignment, and post-launch optimization Build and Develop a Championship PMM Team Directly manage senior PMM leads Reset expectations where unclear scope exists Upgrade performance management and leveling rigor  Coach s

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