Product Marketing Manager, Advertising

About the Team OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. Within Ads Marketing, Partner Marketing is responsible for building the ecosystem that helps advertisers access, activate, measure, and grow on ChatGPT through the partners they already work with. Our team brings that ecosystem to life by meeting advertisers where they already work, while also helping them discover new platforms and capabilities that can strengthen their advertising strategy. We partner with technology, measurement, agency, and other strategic partners to make it easier for advertisers to access ChatGPT Ads, launch and optimize campaigns, measure performance, and grow their investment over time. About the Role ChatGPT Ads is creating a new environment for how people discover products, evaluate options, and make decisions. As advertising in ChatGPT grows, our partner ecosystem will play a critical role in helping advertisers access, measure, and get more value from this new channel. We’re looking for an experienced individual to focus on ads partner marketing to help build and scale the partner marketing function for ChatGPT Ads. In this role, you will develop the strategy, programs, and go-to-market frameworks that activate our ecosystem of technology, measurement, and other strategic partners. You will work closely with partners ranging from global advertising platforms and measurement companies and emerging technology providers. Your goal will be to turn partnerships into meaningful business impact by helping partners bring advertisers onto ChatGPT Ads, accelerate adoption, increase investment, and demonstrate the value of advertising in a conversational environment. This is a highly cross-functional role at the intersection of partnerships, product marketing, sales, communications, and growth. You will help define how we bring partners to market, where we invest, and how we scale successful programs as the ecosystem grows.

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We're hiring a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. Marketing at Baseten is scaling fast: more spend, more campaigns, more model launches and more inbound. This is a foundational, hands-on role and the first dedicated Marketing Analytics hire. You'll work directly with Demand Gen, Field Marketing, MOps and Product Marketing alongside GTM, Finance, Product and Engineering to stitch together activities and outcomes across the funnel. You'll build the data models that connect acquisition, engagement, activation, product usage and revenue. You’ll design dashboards, tools, semantic layers and plugins that enable teams to answer questions. Along the way, you’ll develop an understanding of how customers use Baseten and with this, define how our systems and product can improve. RESPONSIBILITIES Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue. Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third-party sources. Create a medallion architecture that connects the prospect and customer journeys across systems, from first touch through signup, onboarding, activation and expansion. Understand our audiences: develop audience and segmentation frameworks based on customer a

About the Team OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time. We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Marketing Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform. About the Role We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time This is a hands-on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs. As the SMB Ads business grows, this role may continue to support acquisition and activation and expand deeper into same-store growth, lifecycle, retention, and repeat spend. In This Role, You Will: Execute growth experiments across acquisition, activation, lifecycle, and early retention. Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value. Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems. Partner with Growth, Product, Engineering, Data Science, and Marketing Operations

About the Team OpenAI’s mission is to ensure that general-purpose artificial intelligence benefits all of humanity. Our Communications team includes External Communications, Internal Communications, and other strategic communications functions. This team’s ethos is to support OpenAI's mission and goals by clearly and authentically explaining our technology, values, and approach to safely building powerful AI. About the Role We’re looking for a senior communications leader to shape how OpenAI communicates about its emerging ads and monetization business. This person will define the global narrative, lead communications for major product and business milestones, and build sustained programs that explain our approach to ads and monetization clearly and credibly. The role will be central to showing how OpenAI can develop advertising experiences that are useful to people, valuable to businesses, transparent in how they work and consistent with our mission. You will work closely with Product, Go-to-Market, Marketing, Policy, Legal and Partnerships to anticipate opportunities and risks, develop integrated campaigns and help the business scale with trust. You will also serve as a trusted advisor to senior leaders on positioning, reputation, media strategy and the broader industry conversation. This is both a strategic and hands-on role. The right person will be comfortable defining a long-term communications strategy, building the systems and relationships needed to execute it, and personally leading through high-profile launches and fast-moving issues. This role reports to the VP of Communications and is based in San Francisco, CA. We use a hybrid work model of four days per week in the office and offer relocation assistance In this role, you will: Define and lead communications strategy for OpenAI’s ads and monetization initiatives, from global narrative development through launches and sustained storytelling. Build a clear, differentiated story about how OpenAI approache

About the Role OpenAI’s brands are trusted by hundreds of millions of users around the world. As awareness and adoption of OpenAI’s products continue to grow, so does the volume and sophistication of brand abuse, including impersonation, scams, copycat applications, fraudulent websites, social media misuse, and other forms of online infringement. We are seeking an experienced Brand Protection Manager to build and operate OpenAI’s global brand protection program. This role will lead efforts to identify, prioritize, and address misuse of OpenAI’s brands across websites, social media platforms, app stores, marketplaces, advertising networks, and other online ecosystems. The ideal candidate combines strong operational execution, investigative instincts, and program management skills. They are comfortable working across Legal, Marketing, Comms, Security, Trust & Safety, and external partners to address emerging threats and develop scalable enforcement programs. This role will lead OpenAI’s Brand Protection & Operations function and help ensure that OpenAI’s brands remain trusted, protected, and resilient as the company continues to grow globally. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Build and operate OpenAI’s global brand protection program. Monitor and respond to misuse of OpenAI brands across websites, social media, marketplaces, app stores, advertising platforms, and emerging online ecosystems. Develop and manage programs to protect OpenAI products, services, and associated brands. Coordinate investigations and enforcement efforts across online and offline channels. Partner with product, marketing, security, trust & safety, and legal teams to address brand abuse and emerging threats. Develop enforcement playbooks, prioritization frameworks, and escalation processes. Manage relationships with brand protection vendors, mon

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. Our Growth Marketing team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets. This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making. About the Role In this role, you will build and run the creative and advertising operations system that powers OpenAI’s paid marketing programs. You will connect Creative and Growth Marketing teams, establish clear processes for producing and launching high-quality ads, and keep the operational details behind paid campaigns organized, accurate, and scalable. You will help translate growth priorities into creative briefs and testing roadmaps, coordinate assets and approvals across internal teams and external partners, and turn performance results into clear next steps. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Build and manage the end-to-end paid creative operating system , including creative intake, briefing, production, asset delivery, approvals, trafficking, launch, reporting, and iteration. Serve as the day-to-da