Gtm Strategy And Activation Jobs

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io. At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career. Enterprise Revenue Architects at Gong are strategic partners to our largest customers. Focused on driving revenue transformation from Gong’s AI Operating System. You’ll guide executive stakeholders and operational teams to drive revenue with Gong by architecting workflows, accelerating adoption, and realizing business results across the entire revenue lifecycle. You will combine a deep understanding of how revenue teams operate with leading change management strategy to help customers operationalise the use of Gong into tangible business results. Your success is measured by activation and adoption, key persona engagement, customer value realization, and revenue impact (retention and expansion). RESPONSIBILITIES Revenue Transformation Strategy: Partner with senior GTM leaders to design and execute strategies that modernize their revenue operations thro

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io. At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career. Mid Market Revenue Architects at Gong are strategic partners to our mid-sized customers. Focused on driving revenue transformation from Gong’s AI Operating System. You’ll guide executive stakeholders and operational teams to drive revenue with Gong by architecting workflows, accelerating adoption, and realising business results across the entire revenue lifecycle. You will combine a deep understanding of how revenue teams operate with leading change management strategy to help customers operationalise the use of Gong into tangible business results. Your success is measured by activation and adoption, key persona engagement, customer value realisation, and revenue impact (retention and expansion). RESPONSIBILITIES Revenue Transformation Strategy: Partner with senior GTM leaders to design and execute strategies that modernise their revenue operatio

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io. At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career. Lead Enterprise Revenue Architects at Gong are strategic partners to our largest customers. Focused on driving revenue transformation from Gong’s AI Operating System. You’ll guide executive stakeholders and operational teams to drive revenue with Gong by architecting workflows, accelerating adoption, and realizing business results across the entire revenue lifecycle. You will combine a deep understanding of how revenue teams operate with leading change management strategy to help customers operationalise the use of Gong into tangible business results. Your success is measured by activation and adoption, key persona engagement, customer value realization, and revenue impact (retention and expansion). RESPONSIBILITIES Revenue Transformation Strategy: Partner with senior GTM leaders to design and execute strategies that modernize their revenue operations

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io. At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career. Enterprise Revenue Architects at Gong are strategic partners to our largest customers. Focused on driving revenue transformation from Gong’s AI Operating System. You’ll guide executive stakeholders and operational teams to drive revenue with Gong by architecting workflows, accelerating adoption, and realizing business results across the entire revenue lifecycle. You will combine a deep understanding of how revenue teams operate with leading change management strategy to help customers operationalise the use of Gong into tangible business results. Your success is measured by activation and adoption, key persona engagement, customer value realization, and revenue impact (retention and expansion). RESPONSIBILITIES Revenue Transformation Strategy: Partner with senior GTM leaders to design and execute strategies that modernize their revenue operations thro

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io. At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career. Mid Market Revenue Architects at Gong are strategic partners to our mid-sized customers. Focused on driving revenue transformation from Gong’s AI Operating System. You’ll guide executive stakeholders and operational teams to drive revenue with Gong by architecting workflows, accelerating adoption, and realizing business results across the entire revenue lifecycle. You will combine a deep understanding of how revenue teams operate with leading change management strategy to help customers operationalize the use of Gong into tangible business results. Your success is measured by activation and adoption, key persona engagement, customer value realization, and revenue impact (retention and expansion). RESPONSIBILITIES Revenue Transformation Strategy: Partner with senior GTM leaders to design and execute strategies that modernize their revenue operations th

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io. At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career. Commercial Revenue Architects at Gong are strategic partners to our customers. Focused on driving revenue transformation from Gong’s AI Operating System. You’ll guide executive stakeholders and operational teams to drive revenue with Gong by architecting workflows, accelerating adoption, and realizing business results across the entire revenue lifecycle. You will combine a deep understanding of how revenue teams operate with leading change management strategy to help customers operationalize the use of Gong into tangible business results. Your success is measured by activation and adoption, key persona engagement, customer value realization, and revenue impact (retention and expansion). RESPONSIBILITIES Revenue Transformation Strategy: Partner with senior GTM leaders to design and execute strategies that modernize their revenue operations through Gong

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team The Partner Marketing team extends Stripe’s marketing reach to customers and prospects by educating, engaging and enabling partners, globally, to build market awareness and generate demand for their Stripe solutions and services. We recruit prospective partners and support the on-boarding and growth of existing partners as they build, launch, market, and scale business through the Stripe Partner Ecosystem and the Stripe platform. We partner closely with our global partnerships, GTM partners, marketing, sales, and product teams and serve many different partner types. What you’ll do We’re looking for an experienced, strategic, and results-oriented marketing leader to own Stripe’s global partner marketing strategy for SaaS platform and AI partners. You’ll lead a global team, define the multi-year operating and investment model, build influential relationships with partner and Stripe leaders, and scale programs that drive partner-sourced and partner-attached pipeline, customer activation, and product adoption. This role requires setting a clear long-term direction while leading through others and using performance insights to focus the organization on its highest-impact opportunities. Responsibilities Set the multi-year vision and global strategy for SaaS platform and AI partner marketing, translating Stripe’s company, marketing, and partnerships priorities into an operating model, investment strategy, and measurable outcomes. Lead and develop a

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role As part of our growing Data Science & Analytics team, you will play an instrumental role in Anthropic's mission of building safe and beneficial AI — this time by driving data-informed decisions across the commercial customer lifecycle. This role sits at the intersection of fast-moving sales operations and rigorous statistical analysis. You will work across multiple segments and products, partnering with analytics engineers, fellow data scientists, and go-to-market leadership to turn complex commercial data into actionable strategy. You will own measurement and analysis for new logo acquisition through activation, expansion, and retention for a rapidly scaling, consumption-based AI platform. You've worked in cultures of analytical rigor before, and you're eager to help shape the norms and best practices of a growing data science function at a pivotal moment in the company's growth. Key responsibilities Define key metrics, build measurement frameworks, and maintain core reporting to evaluate GTM success across segments and products Analyze commercial and user data to surface actionable insights, size opportunities, and influence roadmaps and go-to-market strategy Develop hypotheses and apply rigorous causal inference methods — controlled experiments, synthetic controls — to make clear, actionable recommendations Investigate anomalies, conduct root cause analyses, and provide data-driven guidance on priorities and decisions Build statistical models, optimization frameworks, and simulations to support and automate commercial decision-making processes Present analyses and recommendations to both technical and non-technic

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. We're looking for a Japan Growth Lead to establish and scale Replit's commercial presence in Japan. This is a high-impact, externally-facing role that sits at the intersection of enterprise business development, channel sales, and market strategy. You'll own how Replit shows up in the Japanese market, building partnerships with enterprise and government customers, activating reseller and channel partner networks, and representing Replit at major industry events and conferences. This role is ideal for someone who has deep roots in Japan's business landscape, understands how to navigate enterprise and public-sector sales cycles in Japan, and knows how to build trust with both technical and non-technical stakeholders. What You'll Do Enterprise & Government Partnerships Own end-to-end partnership development with enterprise accounts, government agencies, and public sector institutions in Japan Identify, prospect, and close strategic partnerships with large Japanese enterprises across technology, finance, manufacturing, retail, and more Navigate complex, multi-stakeholder procurement processes typical of Japanese enterprise and government accounts Build long-term relationships with key decision-makers, executives, and procurement leads Channel & Reseller Activation Identify, recruit, and activate resellers, system integrators, and channel partners who can distribute Replit's products in Japan Develop enablement programs, co-selling motions, and joint go-to-market strategies with channel partners Negotiate partnership agreements, reseller terms, and co-marketing arrangements Monitor partner performance and iterate on programs to maximize channel revenue Education (EDU) Partnerships Build partnerships with Japanese un

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct business segments, and own measurable impact from demand creation through customer growth. You will partner closely with Sales, GTM, product marketing, lifecycle, product, engineering, data science, finance, design, and marketing operations to connect paid campaigns to the right buying journeys. This team thrives on rapid iteration, rigorous measurement, and close feedback loops that improve lead and account quality, conversion, pipeline, and long-term customer value. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and optimize programs across self-serve, product-led, and sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage. Partner with Sales and GTM teams to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities. Optimize full-funnel performance from demand capture and qualified leads through activation, pipeline, conversion, expansion, and long-term customer value. Develop B2B audience, offer, and messaging strategies for decision-mak

Position Summary : Set to be the brand´s face and voice, internally and externally, in the Canadian market. Develop and steer the Go-to Market (“GTM”) plan for Canada in accordance with global guidelines. Implement global brand strategy on a regional level driving the commercial goals of the business. Doing this with the aim of connecting with golfers, creating excitement and awareness that convert to sales. Lead and inspire a high-performing Marketing & Merchandising team to deliver innovative and impactful plans that elevate the brand and consumer experience. Leverage of deep understanding of the Canadia golf consumer, market dynamics and industry trends to maximize brand relevance, business performance and market leadership. Essential Functions and Key Responsibilities: Drive the TaylorMade Brand’s strategic business plan for Canada to ensure alignment between financial targets and GTM strategies. Oversee all aspects of brand and product communications, including marketing communications, retail and trade marketing, merchandise planning, experiential activations, and sports marketing initiatives. Develop and steer GTM plans (marcom, retail, consumer & sports marketing) for the TaylorMade brand and each of our product lines. Partner with Sales leadership to develop account-specific strategies that maximize market share performance Manage the Canadian marketing budget and investment strategy, ensuring resources are allocated effectively to deliver objectives and maximize return on investment Drive operational excellence throughou

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Enterprise Paid Marketing leader to build and scale global demand generation across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy for complex enterprise buying journeys, connect paid media to account-based marketing (ABM) programs, and own performance from target-account engagement through pipeline and revenue. You will partner closely with Sales, GTM, field marketing, product marketing, marketing operations, data science, finance, design, and product to translate enterprise priorities into coordinated campaigns. This team combines rigorous measurement with close sales alignment, rapid experimentation, and a deep understanding of buying committees, long sales cycles, and regional enterprise needs. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs. Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays. Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution

About the Job: At LaunchDarkly, our Product-Led Growth (PLG) motion is evolving rapidly. We are looking for an experienced, highly analytical, and strategic Senior Growth Marketing Analyst to help us decode the digital body language of our prospects and users. In this role, you will leverage wide-ranging experience across GTM disciplines to help build, optimize, and scale our PLG engines. Reporting to the Principal Growth Marketer or Director of Growth Marketing, you will resolve complex data and operational issues requiring an in-depth evaluation of variable factors mapping user and account signals across channels, establishing the "next best action" for high-value leads, and optimizing conversion pathways. You will act with a high degree of independence to determine methods and procedures on new assignments, collaborating across Marketing, Product, RevOps, and Data engineering teams to drive function-impacting results. Responsibilities: Data & Signal Strategy Audit, track, and categorize 1st-party, 3rd-party (e.g., 6sense, GitHub), and product/marketing signals across target contacts and enterprise accounts. Evaluate variable factors and intangible data nuances to distinguish technical practitioner actions (e.g., SDK deployment) from broader enterprise intent (e.g., security evaluations). Partner cross-functionally with Data Engineering and RevOps to clean, enrich, and continuously source high-intent signal data. Feed signal combinations, recency, and frequency into predictive models to refine lead routing and account prioritization. Activation Strategy Use signal combinations to define the right "next best action" for accounts and individual users based on their segment, ICP fit, and stage (e.g., prospect vs. existing customer). Map and trigger appropriate activation responses ranging from personalized marketing content to white-glove outreach from Product Advocates or automated handoffs to SDRs and Enterprise AEs. Operational Motion & Cross-Functional In

The Team + The Role Software is being written faster than ever, and AI coding agents are accelerating how teams build and ship. Novus is Pendo's answer to what happens after software ships: helping fast-moving teams understand what is actually happening in their products and where to focus next. This is a new product, in a new category, for an audience Pendo has not traditionally sold to before: product engineers and application owners building AI-native software. As Lead Product Marketing Manager for Novus, you are the marketing lead and GTM owner for the product. You own the narrative, positioning, demand strategy, community presence, launch moments, and early commercial outcomes end to end. This is a 0-to-1 role for someone who can write the playbook, execute it hands-on, and drive clarity across product, sales, marketing, and leadership. This is a remote role in the US. We have offices in San Francisco, CA, Raleigh, NC, or New York, NY. What this looks like day-to-day Narrative and positioning: Own the messaging, positioning, and talk tracks for Novus, including the breakthrough narrative, category story, and positioning documentation. Keep product, sales, marketing, and leadership aligned as the product and market evolve. End-to-end GTM ownership: Build and run the full go-to-market plan across audience targeting, channel strategy, campaign strategy, sales readiness, launch moments, and success metrics. Own the outcomes rather than handing strategy off to another team. Top-of-funnel and conversion: Partner with revenue marketing to define the acquisition channel mix, run campaigns, and drive early-access signups. Connect demand activity to free-to-paid conversion and early commercial signals. Community building: Build Novus' presence where builders already spend time, including developer forums, social channels, influencer relationships, and event-driven activation. Earn trust with audiences that are skeptical of traditional marketing. PLG motion: Partner with

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team EMEA Demand Generation is a team of marketers and channel specialists that drive strategies to engage prospects and customers and generate demand for our prioritised solutions. We partner closely with global and regional Campaigns, Product Marketing, Field Marketing, Sales Development, and Sales teams to bring full-funnel product and audience campaigns to life, optimise performance, and drive business impact. Our team works across all customer segments and product lifecycle journeys, and at each stage of the customer lifecycle journey. What you’ll do Platforms is one of the largest and fastest growing segments in Stripe. This role sits at the intersection of global and regional field teams and has a significant impact across our GTM organisation. From striving to better understand our customers to assessing the health of our business, you will help define and lead Stripe's Platform and Marketplaces strategy. Additionally, you will realise this strategy by driving marketing activations, building creative new programs, and working with sales and product to ensure full-funnel alignment. This role requires a highly collaborative individual who thinks both strategically and tactically to get things done, is comfortable navigating complexity and can work with both sales and marketing stakeholders. It is a business critical role and a great opportunity to build and have an impact across our GTM organization. Responsibilities Deve