Social Gtm Manager Jobs

The Team + The Role Software is being written faster than ever, and AI coding agents are accelerating how teams build and ship. Novus is Pendo's answer to what happens after software ships: helping fast-moving teams understand what is actually happening in their products and where to focus next. This is a new product, in a new category, for an audience Pendo has not traditionally sold to before: product engineers and application owners building AI-native software. As Lead Product Marketing Manager for Novus, you are the marketing lead and GTM owner for the product. You own the narrative, positioning, demand strategy, community presence, launch moments, and early commercial outcomes end to end. This is a 0-to-1 role for someone who can write the playbook, execute it hands-on, and drive clarity across product, sales, marketing, and leadership. This is a remote role in the US. We have offices in San Francisco, CA, Raleigh, NC, or New York, NY. What this looks like day-to-day Narrative and positioning: Own the messaging, positioning, and talk tracks for Novus, including the breakthrough narrative, category story, and positioning documentation. Keep product, sales, marketing, and leadership aligned as the product and market evolve. End-to-end GTM ownership: Build and run the full go-to-market plan across audience targeting, channel strategy, campaign strategy, sales readiness, launch moments, and success metrics. Own the outcomes rather than handing strategy off to another team. Top-of-funnel and conversion: Partner with revenue marketing to define the acquisition channel mix, run campaigns, and drive early-access signups. Connect demand activity to free-to-paid conversion and early commercial signals. Community building: Build Novus' presence where builders already spend time, including developer forums, social channels, influencer relationships, and event-driven activation. Earn trust with audiences that are skeptical of traditional marketing. PLG motion: Partner with

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a versatile marketing leader to manage our marketing engagement across the Middle East, North Africa and Türkiye (MENAT). As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of MENAT. You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified brand voice that resonates across multiple borders. Your work will span social, influencers, partner, and event marketing. You will be at the center of all the region's outbound activity. Location: United Arab Emirates (plus a few weeks at HQ for an extended orientation) You Will: Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 MENAT markets (high volume/established) and Tier 2/3 markets (high growth). Localized Content Ecosystem: Oversee the "transcreation" and localization of all marketing assets. While English is our core working language, you will ensure our brand voice translates with native-level nuance across key MENAT regions, leveraging your fluent Arabic skills. Agile GTM Execution:

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a versatile marketing leader to manage our marketing engagement across Southeast Asia. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of Southeast Asia, with a core focus on key markets like Indonesia, the Philippines, Malaysia, and Thailand. You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified brand voice that resonates across multiple markets. Your work will span social, influencers, partner, and event marketing. You will be at the center of the region's organic, outbound activity. Location: Singapore (plus a few weeks at HQ for an extended orientation) You Will Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for priority Southeast Asian markets and secondary markets across the broader region. Localized Content Ecosystem: Oversee the "transcreation" and localization of all marketing assets. While English is our core working language, you will ensure our brand voice translates with native-level nuance across regions, levera

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. About the Vertical The Digital Content, Media & Communications vertical is one of the fastest growing and most dynamic parts of Adyen’s business where we have seen success with businesses like Spotify, Meta and Microsoft in the Enterprise space and also with global leaders in subscription & the AI-native ecosystem. The key to our success is partnering closely with our customers to identify their unique needs on payments, financial products & billing, support their global scale, and drive success for the Digital Content, Media & Communications vertical. We define this vertical as any business operating in the Streaming, Software & AI, Gaming, Social Media/ Ads, News & Publishing or Telecommunications space. About the Role In partnership with the Head of Digital Content, Media & Communications Vertical (to which this role reports to), this role is responsible for Adyen’s long-term strategy and overall performance for the Digital Content Vertical. They will ensure the health and growth of the portfolio by identifying where, with whom and how to win. The role is a part of the broader Commercial Strategy & GTM team at Adyen. Our team mission is to position Adyen as the global fintech leader and to grow our commercial success within and across our key verticals. This role will contribute to driv

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. About the Vertical The Digital Content, Media & Communications vertical is one of the fastest growing and most dynamic parts of Adyen’s business where we have seen success with businesses like Spotify, Meta and Microsoft in the Enterprise space and also with global leaders in subscription & the AI-native ecosystem. The key to our success is partnering closely with our customers to identify their unique needs on payments, financial products & billing, support their global scale, and drive success for the Digital Content, Media & Communications vertical. We define this vertical as any business operating in the Streaming, Software & AI, Gaming, Social Media/ Ads, News & Publishing or Telecommunications space. About the Role In partnership with the Head of Digital Content, Media & Communications Vertical (to which this role reports to), this role is responsible for Adyen’s long-term strategy and overall performance for the Digital Content Vertical. They will ensure the health and growth of the portfolio by identifying where, with whom and how to win. The role is a part of the broader Commercial Strategy & GTM team at Adyen. Our team mission is to position Adyen as the global fintech leader and to grow our commercial success within and across our key verticals. This role will contribute to driv

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The strongest enterprise and mid-market marketing doesn't lead with a product — it leads with the problem a buyer already has. A hospital administrator isn't looking for "Lyft Concierge"; they're looking to reduce missed appointments. An auto dealer principal isn't looking for a rideshare product; they're looking to keep loaner logistics from costing them revenue. We are in the process of revising our go-to-market for Lyft Business to organize around these audiences and their transportation problems, with Concierge, Lyft Pass, Business Profiles, and our Business Travel products positioned as the answer to a clearly named pain point by customer profile. We're hiring an Industry Marketing Manager to build that audience-first structure for our priority verticals, starting with Healthcare and Automotive , across both mid-market and enterprise segments. You'll own the vertical narrative and the content, demand generation strategy, and enablement that will drive marketing-attributable revenue. The primary function of this role is to build and lead vertical-specific go-to-market (GTM) motions for our mid-market and Enterprise business — bringing together vertical-specific content, demand generation, and sales enablement into a coherent, audience-first strategy. Responsibilities: Own vertical strategy and integrated programs Design and execute large, orchestrated tentpole programs for our priority verticals (no more than 2 per quarter) — multichannel activation spanning digital, live events, paid media, social, and press — that bring our value proposition and industry point of view to life for a defined buyer (e.g., hospital CFO, healthcare operations leader, dealer principal/service manager). Build and maintain a thought leadership agenda for each prioritized vertical: original research, proof p

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The strongest enterprise and mid-market marketing doesn't lead with a product — it leads with the problem a buyer already has. A hospital administrator isn't looking for "Lyft Concierge"; they're looking to reduce missed appointments. An auto dealer principal isn't looking for a rideshare product; they're looking to keep loaner logistics from costing them revenue. We are in the process of revising our go-to-market for Lyft Business to organize around these audiences and their transportation problems, with Concierge, Lyft Pass, Business Profiles, and our Business Travel products positioned as the answer to a clearly named pain point by customer profile. We're hiring an Industry Marketing Manager to build that audience-first structure for our priority verticals, starting with Healthcare and Automotive , across both mid-market and enterprise segments. You'll own the vertical narrative and the content, demand generation strategy, and enablement that will drive marketing-attributable revenue. The primary function of this role is to build and lead vertical-specific go-to-market (GTM) motions for our mid-market and Enterprise business — bringing together vertical-specific content, demand generation, and sales enablement into a coherent, audience-first strategy. Responsibilities: Own vertical strategy and integrated programs Design and execute large, orchestrated tentpole programs for our priority verticals (no more than 2 per quarter) — multichannel activation spanning digital, live events, paid media, social, and press — that bring our value proposition and industry point of view to life for a defined buyer (e.g., hospital CFO, healthcare operations leader, dealer principal/service manager). Build and maintain a thought leadership agenda for each prioritized vertical: original research, proof p

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a versatile marketing leader to manage our marketing engagement across Europe. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of Europe. You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified brand voice that resonates across multiple borders. Your work will span social, influencers, partner, and event marketing. You will be the fulcrum of all the region's outbound activity. Location: Netherlands (plus a few weeks at HQ for an extended orientation) You Will: Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 European markets (high volume/established) and Tier 2/3 markets (high growth). Localized Content Ecosystem: Oversee the "transcreation" and localization of all marketing assets. While English is our core working language, you will ensure our brand voice translates with native-level nuance across key European regions, leveraging your German or French skills where applicable. Agile GTM Execution: Lead product launches acro

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a versatile marketing leader to manage our marketing engagement across India. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diversity of the Indian landscape. You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified voice that resonates across multiple borders. Your work spans social, influencers, partner and event marketing. You will be a fulcrum of all the region's outbound activity. You Will: Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth). Agile GTM Execution: Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit. Cross-Border Community & Influencer Growth: Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok). Policy & Comms Collaboration: Work closely with legal and policy teams to navigate the varied regulatory lan

We are seeking a strategic and driven Product Marketing Manager to own product positioning, messaging, and go-to-market strategy for the Sun Day Red apparel and accessories portfolio. This role sits at the center of our storytelling — translating product intent, design philosophy, and brand equity into differentiated positioning that drives awareness, consideration, and purchase intent. You will be the connective tissue between product creation, creative, wholesale, and eCommerce: defining what makes each product matter, then leading the cross-functional execution that brings it to market. Success in this role is measured both by the quality of the positioning you author and by the flawless delivery of the holistic go-to-market plan. Essential Functions and Key Responsibilities: Go-to-Market Strategy & Execution Drive the go-to-market (GTM) launch process end-to-end: briefing cross-functional teams, recommending KPIs, reviewing marketing communication, and ensuring key messaging is consistent across every channel. Ensures operational and commercial goals are aligned ahead of each product launch. Ensures collateral, PR, social and external communication plans line up with the launch calendar. Ensures value proposition, positioning, and messaging ladder to company objectives. Own the master GTM calendar, keeping every team aware of upcoming initiatives and working in alignment to execute. Facilitate recurring cross-functional GTM meetings; hold team members accountable to strategy, deadlines, and quality of work. Define channel-specific launch phasing across wholesale, direct-to-consumer and athlete/influencer seeding. Content, Creative & Product Storytelling <span

About the Team At Trendyol HR, we put people at the heart of everything we do. We expand our global talent network, support talent development, and foster an inclusive culture. Working closely with all teams, we shape and sustain a work environment where people can thrive, while understanding needs and turning them into effective solutions. Through data- and autonomy-driven processes, we continuously improve how we work and strengthen our culture, building an agile organization that advances our values. We are seeking a highly skilled and proactive Talent Acquisition professional to join our Bucharest office. While based in Bucharest, your scope will extend across the CEE region and other designated international markets, ensuring a consistent, candidate-first hiring approach and supporting a vibrant local employee community. This role is ideal for a hands-on recruiter who thrives in a fast-paced environment, excels at managing end-to-end international hiring lifecycles, and enjoys organizing engaging employee community events to foster strong cross-border culture and connection. Responsibilities Manage end-to-end recruitment processes for CEE and designated international markets, ensuring a seamless, high-touch experience from sourcing through candidate offer. Partner closely with regional and international hiring managers to understand team headcount needs and provide expert talent selection guidance. Execute creative sourcing strategies to build talent pipelines across cross-border tech and e-commerce domains using LinkedIn, global job boards, and professional networks. Coordinate cross-border onboarding and integration processes, ensuring new hires align with global company culture and local regulatory standards. Drive Bucharest office employee engagement initiatives and social events to fos

ABOUT HEXNODE Hexnode is a global leader in Unified Endpoint Management (UEM), trusted by over 100 countries and managing millions of devices worldwide. With a rapid pace of innovation, we have established ourselves as a dominant force across Apple, Windows, Android, macOS, Linux, and tvOS.Hexnode is a rare combination of global scale, product excellence, and startup-level velocity. We operate in a mission-critical category—unified endpoint management—supporting organizations that rely on secure, reliable device management every minute of every day. ROLE OVERVIEW We are looking for an experienced Recruiter to join our Talent Acquisition team. The ideal candidate will have a proven background in sourcing and hiring top-tier GTM (Go-To-Market)and Marketing talent for fast-growing SaaS or product-led organizations. You will play a key role in building the high-performing business teams that drive Hexnode’s market success. KEY RESPONSIBILITIES Partner directly with leadership and hiring managers to understand Go-To-Market strategies and marketing requirements to build sharp, effective job descriptions. Proactively identify, screen, and engage high-potential passive candidates throughvarious channels, including LinkedIn Recruiter, targeted premium job boards, employee networks, and social channels. Seamlessly manage the complete recruitment lifecycle, focusing predominantly on high-impact GTM, Marketing, and Sales operations roles alongside other corporate functions. Conduct initial behavioral and role-specific core assessments, screening candidates for cultural alignment and skill proficiency before managing interview workflows with internal stakeholders. Cultivate and nurture an active, engaged pipeline of qualified commercial and GTM candidates for immediate openings and forecasted regional expansion. Track hiring velocity and optimize pipelines using analytics to ensure high-efficiency sourcing strategies. Act as a proud brand ambassador, ensuring

About Us Oliv.AI is a SalesTech global startup headquartered in San Francisco, debuting the world's first team of AI Agents for sales. With our recent $5.2M Seed funding, we solve one of the biggest problems for revenue teams: unreliable deal data. Oliv captures Deal Intelligence from every meeting, call, and email—without any rep involvement. The result is a clear, detailed view of every deal, presented in scorecards built on trusted sales methodologies like MEDDICC, BANT, and SPICED. Our AI agents are built for sales teams—sales managers, AEs, and RevOps—handling the work that takes them away from selling. With Oliv AI, sales teams can bring back focus on deals, strategy and conversation. The role This is not a traditional marketing role, and it is not a pure engineering role either. You will decide which accounts matter, build the systems that research them, write the content that reaches them, build the partnerships that amplify it, and turn all of that into qualified pipeline. Two things have to be true about you at once. You are technically sharp enough to build your own workflows, wire up your own APIs, and ship a working system without waiting on engineering or anyone else. Nothing you own should be blocked on a single person, including us. And you are obsessed with distribution — content, syndication, social, and partnerships — because pipeline goes to whoever the buyer already trusts. That means newsletters, communities, podcasts, comparison pages, partner audiences, and the people who influence them. What you will own GTM strategy and experimentation Develop and continuously refine Oliv's ICP, market segments, buyer personas, and account-selection criteria. Translate company goals into specific growth hypotheses and campaign plans. Identify new audiences, buying signals, use cases, and distribution opportunities. Build a structured experimentation roadmap across content, social, syndication, partnerships, outbound, and ABM. Define success metric

Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase . As Head of Product Creative, you'll lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. This team ensures that Coinbase's brand storytelling and visual language carry seamlessly from the first marketing touchpoint into the deepest in-app experience. You'll own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers. What you'll do: Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrifici

Levanta is the creator affiliate platform built for modern e-commerce. We connect brands, creators, publishers, and marketplaces through a single platform for creator discovery, activation, partnership management, payments, and cross-channel performance measurement. Through our Creator Marketplace and AI-powered Social Discovery, brands can access more than 90,000 vetted creators and millions more across TikTok, Instagram, and Facebook, building measurable creator partnerships across Amazon, Walmart, Shopify, and other retail channels. Following our recent $22 million Series B, which brought our total funding to more than $43 million, we are investing further in our technology, our team, and our expansion across the retail ecosystem. We are building the infrastructure for Creator Commerce Media and creating more opportunities for brands to grow, creators to earn, and marketplaces to generate measurable demand. We're hiring a GTM Engineer to own the systems that power how we find, engage, and convert customers. This role sits within the Revenue org, operating across Sales, Marketing, and RevOps – built for someone who thinks in pipelines, builds in Clay, and measures success in meetings booked and revenue influenced. What You'll Do: Outbound Infrastructure Build and maintain automated lead generation systems: enrichment pipelines, ICP scoring models, and sequencing logic Own email deliverability infrastructure: domain setup, warm-up, authentication, inbox rotation, and ongoing monitoring Design personalization and dynamic copy logic that drives reply rates, not just sends Revenue Automation Build automated workflows connecting our GTM stack (CRM, sequencers, data sources, and enrichment tools) via APIs, webhooks, and automation platforms Identify and operationalize buying signals to trigger outbound at the right moment for the right contact Maintain HubSpot as the source of truth: clean data, meaningful properties, functional workflows Tooling & Operations Evalua